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FOR IMMEDIATE RELEASE



OWC Announces Mercury Aura Pro as Industry's First Solid State Drive Upgrade for 2012 MacBook Pro with Retina display

SandForce Driven 480GB SSD Offers 87.5 Percent More Capacity Than Factory 256GB SSD; $59.95 Retail Value Enclosure for Re-Tasking Factory Flash Module as External to be Provided

August 14, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the OWC Mercury Aura® Pro as the industry's first high-performance Solid State Drive upgrade for 2012 MacBook® Pro with Retina display (rMBP) computers. Available in 480GB capacity, the 6G (6Gb/s) SandForce Driven™ Mercury Aura Pro offers rMBP owners 87.5 percent more capacity than the factory 256GB model. Additionally, customers buying the $579.99 MSRP Aura Pro direct from OWC until September 30, 2012, will later receive the OWC Envoy Pro USB 3.0 bus-powered portable enclosure (a $59.95 value) for re-tasking the rMBP's factory flash module as an external drive at no additional cost.

OWC "Unlocks" the Factory Capacity Limit
When introduced this past June, the MacBook Pro with Retina display base model offered a 256GB SSD configuration with no upgrade option. Now, instead of being "factory locked", rMBP owners can add 87.5 percent more capacity with a 480GB Mercury Aura Pro SSD. The only other and far more costly and time-intensive option for rMBP owners, as discovered by The SSD Review.com, is to upgrade the SSD through an authorized dealer. Making this an even less desirable option is the fact that the original 256GB flash module is retained and sent back to Apple.

"We've received significant user feedback that 256GB just doesn't provide adequate capacity for this machine and in fact, some users have maxed out the factory drive space," said Larry O'Connor, CEO, Other World Computing. "Offering nearly double the capacity along with the ability to reuse the factory drive as a high speed external drive is an unbeatable combination upgrade value."

For more information on the Mercury Aura Pro for 2012 MacBook Pro with Retina display, visit:
http://eshop.macsales.com/shop/SSD/OWC/Aura_Pro_Retina_2012/

New Model Continues OWC's First-to-Market Streak
The new Mercury Aura Pro for 2012 rMBP machines continues OWC's two year streak as being the first manufacturer offering an SSD upgrade for the latest Apple notebook computers. There's an Aura Pro/Envoy enclosure bundle for 2010 and 2011 MacBook® Air computers and an Aura Pro SSD upgrade for 2012 MacBook Air owners.

In addition offering first and only upgrades for the latest Apple machines, OWC also offers world record-breaking 3G (3Gb/s) and 6G (6Gb/s) Mercury SSDs for nearly every Mac and PC produced over the past decade in capacities from 30GB to 1TB with prices starting from $49.99. For more information on the complete OWC Mercury SSD line, including expert benchmark reviews, visit: http://eshop.macsales.com/shop/SSD/OWC/. For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit: http://eshop.macsales.com/

The Fast SSD for Everyday Use
Several leading technology sites have noted the Mercury Aura Pro's outstanding performance potential compared to the Apple factory SSDs. Electronista.com pointed out "new and improved" Apple SSDs reach read speeds of 461MB per second and write speeds of 364MB per second, while the Mercury Aura Pro is rated at up to 500MB/s. Expert SSD industry source TheSSDReview.com found LSI SandForce Driven™ based SSDs offer "excellent performance" over 500MB/s and that these SSDs "excel in highly compressible data testing which is the bread and butter of typical consumer use."

Doesn't Slow Down with Use Like Ordinary SSDs
Ordinary SSDs offer fast read/write performance during first initial uses, but then experience significant write speed degradation over repeated usage. Independent simulation tests by leading drive performance experts confirm OWC Mercury brand SSD's ultra-efficient Block Management & Wear Leveling technologies are able to eliminate virtually any reduction in data transfer speeds over heavy long term usage of the drive and without dependency on less than effective OS TRIM management.

Up to 100X Greater Data Protection
Utilizing SandForce DuraClass™ technology, OWC Mercury brand SSDs are able to provide up to 100x higher data protection than ordinary SSDs, as well as leading enterprise-class hard disk drives. By combining the highest level of Error Correction Code (ECC) and SandForce RAISE™ (Redundant Array of Independent Silicon Elements) technology along with 7% over provisioning, OWC Mercury SSDs provide RAID-like data protection and reliability without loss of transfer speed due to parity.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

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OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada. Mercury Aura is a trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office.

SandForce, SandForce Driven, DuraClass, and RAISE are trademarks or registered trademarks of LSI Corporation.

Apple, Mac and MacBook are trademarks of Apple Inc., registered in the U.S. and other countries.

Other marks may be the trademark or registered trademark property of their owners.

Contact:
Grant Dahlke
815-333-5014
grant@macsales.com

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