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FOR IMMEDIATE RELEASE

OWC Mercury Elite Pro Mini: http://eshop.macsales.com/NewsRoom/images/PR_MEPM3.jpg

OWC Announces Mercury Elite Pro Mini As Industry's Only 2TB 'Quad Interface' and eSATA 6G/USB 3.0 Bus-Powered Portable Storage Solution

14 High-Performance Configurations Starting at $99.97 Offer Mac and PC Users 33 Percent More Plug and Play Storage/Backup Capacity Up to 2TB with Data Rates Up to 600MB/s

August 16, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today it has expanded its OWC Mercury Elite Pro mini™ line with 33% more capacity to a new maximum of 2TB storage capacity. As the industry's only 'Quad Interface' (FireWire 800/400, USB 2.0, and eSATA) or 'Combo Interface' (eSATA 6G and USB 3.0) bus-powered portable drive, the Mercury Elite Pro mini is now available in 14 different hard drive or OWC Mercury SSD-equipped configurations that deliver up to 600MB/s data rate storage/backup performance to Mac® and PC users in a Plug and Play mobile footprint.

Portable and Bus-Powered for Mobile Lifestyles
Measuring a compact 5.5" L x 3.8" W x 1.1" H, the Mercury Elite Pro mini offers portable storage capacity up to 2TB– enough space for up to 2 million JPEG photos, 1,000 DVD movies, 152 hours of digital video, or 700,000 MP3 songs – in its fanless brushed aluminum enclosure. Because it's bus-powered, the Mercury Elite Pro mini doesn't require an AC adapter, so it's ideal for in-the-field business professionals, creative/entertainment professionals, students, and anyone else needing to back up data, transport large files between computers, gain additional storage capacity, and even perform video editing and live music recording.

Built for Performance and Flexibility
Designed to emulate the award-winning history of the larger desktop-sized Mercury Elite Pro, the Mercury Elite Pro mini portable storage solution line offers a choice of the fastest 2.5" SATA hard drive mechanisms up to 7200RPM; or 'faster in a flash' OWC's Mercury brand SSDs for demanding A/V, digital photography, professional music, graphics, general data, and Time Machine®-ready storage needs. The 'Quad Interface' model offers connection flexibility among various systems; while those seeking the fastest interface offered in a portable drive will find their speed needs fulfilled by the 6G (6Gb/s) eSATA/USB 3.0 'Combo Interface' model. The Mercury Elite Pro mini can also be used with digital cameras and camcorders with USB 3.0/2.0 data ports for fast, on-location backups of images and video.

Backed by the Best Support in the Industry
The best product warranty is one a consumer should never have to use, but should the need occur, OWC's stellar reputation for support offers peace of mind ownership. All OWC Mercury Elite Pro mini storage solutions come fully backed by free lifetime US-based 24/7 technical support and a three-year warranty which includes a 48-hour repair turnaround time with up to one year of complimentary Level 1 data recovery service. "Now the Mercury Elite Pro mini offers even more choices, bringing a whopping 2TB of capacity for the perfect mix of speed, portability and capacity in one award-winning external solution," said Larry O'Connor, Founder and CEO, Other World Computing. "With 14 different configurations offering capacity and drive type choices, there's an Elite Pro mini model for any particular need and/or budget."

Perfect for digital photography, professional music, graphics, general data, and Time Machine backups
'Quad Interface' (FireWire 800/400, USB 2.0, eSATA) and 'Combo Interface' (eSATA 6G and USB 3.0/2.0) models
Uses a 2.5" SATA hard drive up to 7200RPM or Solid State Drive
Data transfer speeds up to 600MB/s
Bus-powered (no AC adapter needed)
Super-quiet, fanless operation
Portable size at 5.5in (L) x 3.8in (W) x 1.1in (H)
Brushed aluminum, impact-resistant, heat-dissipating enclosure
All interface cables included

Pricing, Availability
The Mercury Elite Pro mini is available immediately from Other World Computing, as well as select retailers, in 14 different solutions with up to 2TB capacity from $99.97 MSRP. All Mercury Elite Pro mini solutions come ready for Plug and Play ease of use with all interface connecting cables included, an over $100 retail value disk utility software bundle and a three-year warranty.

New Model Joins Industry's Most Comprehensive Storage and SSD Line for Macs and PCs
The new, higher capacity Mercury Elite Pro mini storage solution joins OWC's existing line of performance-leading portable and desktop external storage solutions and its Mercury brand of Solid State Drives. For more information on the OWC catalog of over 3,000 performance upgrades and accessories for Macs, PCs and iDevices, or for reseller inquires, visit: http://eshop.macsales.com/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

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OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada. OWC Mercury Elite Pro mini is a trademark of New Concepts Development Corporation.

Apple, Mac iPod, iPhone, iPad, and Time Machine are trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their owners.

Contact:
Grant Dahlke
815-333-5014
grant@macsales.com