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FOR IMMEDIATE RELEASE

OWC Unveils Upgrade Program For Adding First Available eSATA Interface, Award Winning SSD, Larger Hard Drive, and/or More Memory To 2010 Apple iMac 27"

Turnkey professional installation service offers customized configuration of Mid 2010 27" iMac with high performance eSATA interface option, OWC Mercury Extreme Pro SSD up to 480GB, hard drives up to 2TB, and/or OWC Memory Upgrades up to 16GB complete with shipping and warranty starting at $169

July 30, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its new OWC Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27" to address the high demand for increasing iMac performance while overcoming the highly difficult upgrade level an iMac presents to an end user. The program enables new iMac 27" owners to custom configure and have OWC professionally install the first offered eSATA port option for an iMac, an award winning OWC Mercury Extreme Pro Solid State Drive up to 480GB, a larger capacity hard drive up to 2TB, and/or OWC Memory Upgrades up to 16GB. The new professional installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround and includes complete shipping options along with OWC’s renowned warranty coverage.

OWC will begin taking orders for its Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27" beginning on Tuesday, August 3. For complete program details, including options, pricing, and answers to commonly asked questions regarding the program, visit: http://eshop.macsales.com/shop/turnkey/iMac_2010_27

OWC Options Create A Better Than Factory Built iMac
Owners of the new iMac 27" can experience the following benefits from the OWC Upgrade Program and enjoy a superior performing iMac than what is available direct from the factory:
  • First Ever eSATA Interface Option Offered For An iMac
    OWC has custom engineered the first ever solution to provide an external eSATA port on an Apple iMac computer. With fast data transfer rates up to 300MB/s, iMac 27" users can now enjoy data backups and transfers at up to 3X faster than the factory stock interfaces. The $169.00 service includes an OWC Flexible eSATA cable for Plug and Play use with any external storage solution equipped with a standard eSATA port and return shipping of the eSATA enhanced iMac.

  • Bigger, Faster, More Reliable Solid State Drive
    The OWC Mercury Extreme Pro SSD can be installed in capacities up to 480GB, up to a full 87% greater capacity than the single factory 256GB SSD option, and offer read/write speeds in excess of 270MB/sup to 40% faster than the factory and/or other currently available SSDs. While many SSDs experience significant performance degradation over time, this is not the case with the OWC Mercury Extreme Pro SSD. By employing advanced block management and over-provisioning, the OWC Mercury Extreme Pro SSD provides the ultimate in reliability and long-term high performance.

  • More ‘Main Bay’ Storage Configuration Options
    New iMac 27" owners requiring more storage capacity that the factory stock 1TB drive can have OWC replace the stock drive with hard drives up to 2TB in capacity and with manufacturer warranties up to five years. Or, instead of a traditional hard drive, OWC can add a second SSD to the main drive bay for a SSD RAID configuration.

  • Additional & Lower Cost Memory Options Than Factory
    New iMac owners seeking to expand memory configuration up to 16GB will find can save up to 45% compared to same size factory installed upgrades.
Program Offers Comprehensive Convenience And Confidence
Having offered award-winning products and services to Mac owners worldwide for over 21 years, OWC drew upon its experience to create a comprehensive and convenient program. Now iMac 27" owners can confidently customize their iMac 27" to their own unique specifications and experience less hassle and downtime than using any other upgrade service, assured by an OWC 1-year limited warranty on upgrade service and installed products.

“We are quite pleased to record another innovation in the Mac industry by offering the first eSATA interface for an iMac,” said Larry O’Connor, Founder and CEO, Other World Computing. “By offering this performance enhancement along with faster, bigger, and better options for memory and storage, an OWC upgraded iMac truly will be the best performing iMac a user can own.”

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal www.macsales.com. As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was awarded LEED Platinum Certification (http://eshop.macsales.com/green/index.html) by the Green Building Certification Institute. Platinum is the highest achievable level of the LEED (Leadership in Energy and Environmental Design) Program, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. On a local level, OWC also became the first privately owned light manufacturing/assembly building in Illinois to obtain LEED Platinum status. 
Company Contact:
Eileen Millard
815-333-5023
eileen@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
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