OWC 12GB and 16GB configurations not available as factory build options, MaxRAM lab tested quality assured by Lifetime Warranty & Money Back Guarantee

July 29, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate availability of high performance OWC PC3-10600 DDR3 1333MHz Memory Upgrade Kits up to 16GB that provide memory configurations not offered as factory build options for the new Mid 2010 iMac models introduced by Apple earlier this week. All OWC Memory Upgrades come with quality assurance from a Lifetime Advance Replacement Warranty and Money Back Guarantee. 

OWC Memory Upgrades Offer More RAM Configuration Options:

• 16GB DDR3 1333MHz Memory Kit (4 x 4GB) for all 2010 iMac 21.5" and 27" - $549.99
  45% savings vs. factory 27" option. Not offered as a factory option for 21.5" iMac.


• 12GB RAM Configuration for ALL Mid 2010 iMacs - $279.99
  Not offered as a factory option. Add an OWC 8GB Memory Kit (2 x 4GB matched memory modules) to factory installed base 4GB RAM for a total of 12GB RAM. Compared to $400 factory 8GB (2 x 4GB) option, OWC 8GB upgrade kit delivers 50% more RAM for 30% lower cost.

Quality Proven Memory That Costs Less
Mid 2010 iMac owners seeking to expand memory configuration up to 16GB will find it costs as much as $1,000 via the factory, compared to the OWC iMac memory upgrade kits ranging from $117.99 to $549.99. For more information on the full line of memory upgrades for Apple iMac, please visit:
http://eshop.macsales.com/shop/apple/memory/iMac

Additional Savings Through OWC Rebate Program
In addition to the savings offered by OWC Upgrades, Mid 2010 iMac users also retain their original factory memory modules that can either be set aside for future use or be sent to OWC for a cash back trade-in of up to $50 per Apple factory 2 x 2GB memory module pair. For more information on OWC’s rebate program, visit: http://eshop.macsales.com/shop/trade-in-rebate

OWC Lab Confirms Performance for All Configurations Offered
By maintaining its own lab of nearly every Apple Mac model ever made, including all of the latest Mid 2010 iMac models, OWC continues its first-to-market streak as the first independent provider to test, confirm and ship memory kits that exceed the factory memory build options offered. OWC Memory Upgrade Kits for Mid 2010 iMacs are engineered with premium quality components for cool, reliable operation that meets, if not exceeds, Apple Design Specifications, and are fully RoHS and JEDEC compliant. For more information on the OWC Memory Testing Lab, visit: http://eshop.macsales.com/memory/OWC_Test_Lab

Free ‘How To’ Videos for Easy Installation
OWC’s extensive online library of video installation guides make adding memory, drives, and other upgrades a breeze by providing step-by-step instructions that explain in detail the upgrade process from start to finish. These videos, available for free viewing via OWC’s website, are available for nearly every Apple Mac mini, Mac Pro, MacBook, MacBook Pro, iMac, PowerMac, and PowerBook model made. To view OWC’s free, step-by-step installation videos, visit: http://eshop.macsales.com/installvideos/

The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal www.macsales.com. As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was awarded LEED Platinum Certification (http://eshop.macsales.com/green/index.html) by the Green Building Certification Institute. Platinum is the highest achievable level of the LEED (Leadership in Energy and Environmental Design) Program, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. On a local level, OWC also became the first privately owned light manufacturing/assembly building in Illinois to obtain LEED Platinum status. 

Photo at: http://eshop.macsales.com/NewsRoom/images/PR_OWC_12gb1333memory.jpg

Contact:
Grant Dahlke
815-333-5014
grant@macsales.com