March 6, 2009, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading Mac and PC technology company, announced today the first available third party DDR3 Memory Upgrades up to 4GB for the new Mac mini desktop computer models announced by Apple this week on Tuesday.  OWC Memory Upgrades offer Mac mini users the advantages of upgrade options not available from the factory and cost savings of up to 57% on same size upgrades, plus a Lifetime Advance Replacement Warranty and Money Back Guarantee.

OWC Memory Upgrades Offer Mac mini Owners Two Advantages:

• More upgrade options (not available from the factory):  with the announcement of the new 2GB Memory Module for the mini, OWC provides an additional memory option for the mini not offered by the factory. The OWC 2GB Memory Module can be added to an existing 1GB factory chip for 3GB of total memory.

• Lower cost than factory options: OWC Memory Upgrades for the Mac mini cost up to 57% less than the factory upgrades. In addition, with OWC Memory Upgrades, users retain their original factory memory modules that can either be set aside for future use or be sent to OWC to further increase upgrade savings with a cash back trade-in up to $7.00 per 1GB Apple factory memory module.

OWC Memory Upgrades up to 4GB for new Mac mini 2.0GHz and 2.26GHz 2009 models:

• OWC 2GB DDR3 Memory Module - $33.99

Add to existing 1GB factory chip for 3GB total memory…this upgrade not available as a factory option.

• OWC 4GB (2 x 2GB matched memory modules) DDR3 Memory Kit - $64.99

57% lower cost than factory 4GB upgrade for mini 1GB/120GB HD model, 35% lower cost for 2GB/320GB HD model.

For more information on OWC Memory Upgrade Modules and Kits for the new Mac mini 2009 models and to order, visit: http://eshop.macsales.com/shop/mac-mini/

Internal Hard Drive Upgrades From OWC Offer Additional Performance And Savings

OWC also provides competitively priced, high performance internal 2.5" hard drives to upgrade/replace factory stock drives in new and existing Mac mini desktop computers. Storage capacity and speeds can be increased up to 500GB and 7200RPM with upgrade prices starting at $57.99 for a 250GB 5400RPM drive…a savings of 58% compared to the factory 250GB 5400RPM upgrade.  For the ultimate Mac mini performance storage configuration, OWC is accepting pre-orders for a 500GB 7200RPM upgrade…the biggest and fastest hard drive ever offered for the Mac mini. For more information on OWC internal hard drive upgrades for the Mac mini and to order, visit: http://eshop.macsales.com/shop/mac-mini/

OWC - The Trusted Name in Mac Memory

OWC high quality, high performance memory upgrades are available from 16MB up to 32GB for nearly every current and past Apple notebook and desktop computer manufactured during the past twenty years. OWC’s independent memory benchmarks testing on a wide variety of Mac computers consistently demonstrates having more memory provides higher real-world performance.  OWC memory performance gains are even more apparent when using memory intensive applications, such as audio/video, photo, 3D modeling, gaming and other applications, where OWC memory upgrades offer the best performance for the investment.

OWC is an Apple Developer Connection Premiere member and OWC memory meets Apple’s electrical and mechanical design requirements. OWC maintains an active state-of-the-art test lab to ensure the highest product quality and reliability.  OWC Memory Upgrades provide a lifetime of high-performance, reliable operation, backed with a Money Back Guarantee and OWC’s Lifetime Advance Replacement Warranty.

OWC also offers a full line of memory for upgrading nearly every Apple model made in the last two decades, including Mac Pro Xeon, iMac, PowerMac G3/G4/G5, Xserve, iBook, and PowerBook computers.  The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory/.

About Other World Computing (OWC)

Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988.  The Illinois based company operates the popular e-commerce portal www.MacSales.com, which features one of the largest online catalogs of computer and iPod enhancement products, including Mercury, Neptune, and NewerTech acceleration, storage, and FireWire® product lines.

As a Premiere Level Apple Developer Connection member, OWC provides extensive US based technical support for Macintosh users around the world.  OWC is also a strategic partner with Axiotron and exclusive US distributor of the award winning Axiotron Modbook™.

OWC Memory Upgrade for 2009 Mac mini Photo: http://eshop.macsales.com/NewsRoom/images/OWCddr3macmini_0309.jpg

Contact:
Eileen Millard
Other World Computing PR
(815) 333-5023
Eileen@macsales.com