Other World Computing

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FOR IMMEDIATE RELEASE

OTHER WORLD COMPUTING BEGINS OFFERING NURAM MEMORY UPGRADES FOR LOWEST COST OPTION
TO ADD UP TO 8GB OR 16GB TO SELECT MAC COMPUTERS

PC8500 DDR3 SO-DIMM memory upgrades For Apple iMac, MacBook,
MacBook Pro, and Mac mini offer savings up to 55% vs. Factory options and come backed by Lifetime Warranty

May 27, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced todayit has expanded it brand name memory line-up by offering Newer Technology NuRAM™ Memory Upgrade Kits for select Macintosh® desktop and notebook computers, as well as leading compatible brand PCs. Initially available in PC8500 DDR3 1066MHz SO-DIMM memory modules, the NewerTech® NuRAM upgrades are available up to 8GB for select MacBook Pro® 13/15/17" ‘Unibody’, MacBook® ‘White Unibody’, and Mac mini® models and up to 16GB for select Apple iMac® models.

NewerTech PC8500 DDR3 1066MHz CL7 204 Pin SO-DIMMNuRAM Memory Upgrade Kits up to 8GB for select MacBook Pro 13/15/17", MacBook ‘White Unibody’, and Mac mini models; up to 16GB for select Apple iMac models; up to 16GB for Acer, Dell, HP, Lenovo, Sony, Toshiba, and other leading brand PCs:

NuRAM 4GB DDR3 SO-DIMM Memory Module (1 x 4GB memory module) - $134.99
NuRAM 8GB DDR3 SO-DIMM Memory Kit (2 x 4GB matched memory modules) - $249.99
37.5% savings versus Apple Factory Option of $400
NuRAM 16GB DDR3 SO-DIMM Memory Kit (4 x 4GB matched memory modules) - $495.99
50% savings versus Apple Factory Option of $1,000

For more information on NuRAM memory or to order, visit:
http://eshop.macsales.com/search/NuRam

OWC offers memory upgrades from 16MB to 64GB for nearly every current and past Apple notebook and desktop computer manufactured during the past twenty years. The full OWC memory line, as well as a compatibility guide for the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory/

OWC Rebate Offers Additional Money Savings
Continuing a unique benefit OWC offers, consumers who purchase a NuRAM Memory Upgrade can enjoy up to $50 additional savings through OWC’s memory module Trade-In Rebate Program. With the rebate, the net cost of the NuRAM 8GB Upgrade Kit is 50% less than factory options while the net cost of the NuRAM 16GB Memory Upgrade Kit is 55% less than factory option. For program details, visit: http://eshop.macsales.com/Customized_Pages/Framework.cfm?page=rebatecenter.html

Quality Guaranteed By The First Name In Mac Memory
Widely heralded as the first company to develop and sell memory products for the Macintosh computer line and later used in the first PowerBook demonstrations, NewerTech thoroughly tests every NuRAM memory module to ensure high quality, compatibility and reliability as well as to meet all manufacturer specifications. With such quality assured performance, all NuRAM brand memory is backed by a lifetime warranty.

“We’re always seeking to offer quality options at competitive pricing,” said Larry O’Connor, Founder and CEO, Other World Computing. “NuRAM upgrades provide a quality memory upgrade product at an incredible value with current options with pricing never before seen on 4GB DDR3 SO-DIMM modules for upgrading system memory for maximum performance out of today’s iMac, Mac mini, MacBook/MacBook Pro, and PCs.”

Add More Internal Storage Capacity With OWC DIY “Two Upgrades In One” Kit
With an OWC DIY Storage Upgrade Kit, MacBook, MacBook Pro, and Mac mini users can upgrade their computer’s internal hard drive to a new larger capacity and/or faster speed, transfer their data to the new drive,and then continue using the “old” drive by installing it into the provided OWC enclosure for a “new” pocket-sized external drive at savings of up to 40% versus buying all the included components separately.

OWC DIY Storage Upgrade Kits up to 1TBstarting at $64.99 are available for immediate orderingfrom Other World Computing at http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/SATA/DIY

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal www.macsales.com. As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; Reseller Ratings Elite Member 2009 & 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was awarded LEED Platinum Certification (http://eshop.macsales.com/green/index.html) by the Green Building Certification Institute. Platinum is the highest achievable level of the LEED (Leadership in Energy and Environmental Design) Program, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. On a local level, OWC also became the first privately owned light manufacturing/assembly building in Illinois to obtain LEED Platinum status.

Photo at: http://eshop.macsales.com/NewsRoom//images/PROWC_NTmemory10.jpg

Contact:
Grant Dahlke
815-333-5014
grant@macsales.com