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FOR IMMEDIATE RELEASE
Photo at: http://eshop.macsales.com/NewsRoom/images/PR_PCIeSSDcard.jpg

OWC Announces Mercury Accelsior as Industry's First Fully Macintosh and PC Supported Bootable PCIe SSD Card

High-Performance up to 780MB/s, Plug and Play Ease of Up to 1.0TB of Solid State Drive Capacity

April 16, 2012, Las Vegas, NV - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, today introduced the OWC Mercury Accelsior™, the industry's first both Mac-bootable and PC-bootable, fully supported PCIe SSD card. By utilizing the fastest data interface available in a Mac Pro or PC-the PCIe slot-the Mercury Accelsior offers nearly 3x the performance vs. an SSD in a SATA 2.0 3Gb/s drive bay with well beyond even 6Gb/s speeds of up to 780MB/s. Now owners of PCs and Apple Mac Pros can stop waiting for I/O-intensive apps like Photoshop, Final Cut Pro, or Avid Pro Tools to render, capture or process; and can experience near instantaneous booting and application launches. The Mercury Accelsior will be highlighted along with other OWC storage solutions in booth #SL14110 during the National Association of Broadcasters (NAB) show being held this week in Las Vegas.

Fully Bootable, No Drivers Needed
The OWC Mercury Accelsior PCIe SSD card is AHCI compliant, so no drivers are required for a truly Plug and Play solution. Besides turning a computer into a speed demon, this high-performance SSD is bootable on PCs and is the only Mac-bootable, Mac supported PCIe SSD available.

A More Efficient and Reliable Computing Experience
Massively boosting data transfer rates is only one of the benefits to the Mercury Accelsior. With its custom SandForce® Driven™ Accelsior SSD blades, the Mercury Accelsior card enables Mac and PC users to enjoy a more responsive and productive computing experience along with cooler, quieter, and more energy efficient operation compared to standard hard drives. Those benefits don't come at the expense of reliability, however, as SandForce RAISE™ technology provides RAID-like data redundancy protection and reliability.

Boosts Entry Level Server Applications and Gaming Too
In addition to video-editing and multimedia creation / management deployment, the Mercury Accelsior takes entry level servers and even gaming to entirely new levels of performance. With up to 100,000 IOPS, business-critical applications like online transaction processing databases are given an instant boost. For gamers, the Mercury Accelsior's extreme performance speed dramatically reduces game level-loading, object streaming, and save times for more play time and less waiting.

User-Friendly, Professionally Robust
As easy to install as a memory module, yet robust enough to handle the rigors of professional multimedia production environments, the half-height Mercury Accelsior PCIe SSD card is the clear choice for pro audio and video studios producing HD-quality work. This game-changing, high-performance upgrade is designed and built in the U.S. from domestic and imported parts and backed by a three-year warranty.

Upgrade as Your Capacity Needs Grow
With OWC factory configurations from 120GB (2 x 60GB) up to 960GB (2 x 480GB) and the ability to upgrade to larger Mercury Accelsior SSD blades in the future, the Mercury Accelsior is future-ready for growing capacity needs.

Pricing, Availability
The Mercury Accelsior PCIe SSD card is available for immediate ordering in the following dual Mercury Accelsior blade SSD capacity configurations: Mercury Accelsior PCIe SSD Features
  • The only Mac-bootable, Mac-supported PCIe SSD available
  • Easy, no drivers required installation
  • Dual LSI® SandForce SF-2281/82 processors
  • Data transfer rates of 780MB/s read and 648MB/s write
  • Features 24nm Toggle-Synchronous high-performance NAND
  • Performance Hardware RAID up to 960GB (1TB total flash)
  • 3-year warranty
  • SandForce DuraClass™ technologies:
    • DuraWrite™ for extended SSD endurance
    • Intelligent Block Management & Wear Leveling automatically distributes data evenly
    • Intelligent Read Disturb Management spreads reads/writes across flash components to eliminate data corruption caused by constant use
    • Intelligent "Recycling" for advanced free space management gradually re-writes data across the SSD over time to ensure data never gets corrupted
    • RAISE™ (Redundant Array of Independent Silicon Elements) protects the data similar to a RAID setup
    • Best-in-Class ECC Protection for longest data retention and drive life
"The performance boost Mercury Accelsior offers is just staggering," said Larry O'Connor, Founder and CEO, Other World Computing. "Adding well beyond 6Gb/s speeds to a Mac Pro or PC with proven OWC SSD technology completely transforms the machine's capabilities. Then, when you consider its Plug and Play, yet future-ready design to enable adoption of emerging SSD technology developments, it simply is a 'must-have' for any PCIe-equipped computer user."

Most Comprehensive SSD Line For Macs And PCs OWC's Mercury line of performance leading, world speed record-breaking SSDs offers a model for nearly every Mac and PC produced over the past decade in capacities from 30GB to 960GB starting from $59.99. For more information, visit: http://eshop.macsales.com/shop/SSD/OWC/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Contact:
Company Contact:
Jennifer Myers, (815) 502-5640, pr@macsales.com
OWC is a registered trademarks and Mercury Accelsior is a trademark of New Concepts Development Corporation. Apple, Mac, Macintosh, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries. LSI, SandForce, DuraClass, SandForce Driven, and SandForce Driven logo are trademarks or registered trademarks of LSI Corporation. All other trademarks or registered trademarks are the property of their respective owners.