OWC Debuts New Aura SSD Models Starting from Under $100 for Select Apple MacBook Air and 'Retina' MacBook Pro Models. Up To 5.8x Faster & 8x Capacity vs. Original Factory SSD

May 28, 2014 – Today, OWC expanded its award-winning line of high-performance SSDs in capacities ranging from 120GB to 480GB for the MacBook Air 2010-2012 and the MacBook Pro with Retina display 2012-2013. The new upgrade options deliver even greater affordability and are backed by the support and expertise OWC is known for around the world.

Aura and Aura Pro SSD: The Easy Drive Upgrade for Air and Retina
Aura and Aura Pro SSD (Flash) drive upgrades provide an easy and economical path versus buying a new laptop to achieve greater performance and/or internal drive capacity. Repurpose the original factory drive with a sleek, award-winning Envoy/Envoy Pro external enclosure included with complete DIY Kits.

OWC gives Air and Retina owners even more reason to love their laptops with the new OWC Aura SSD line. With an easy DIY upgrade, an OWC Aura SSD affordably and reliably expands the capabilities of the Air and Retina with up to 5.8x faster data speed, and up to 8x more storage capacity.

"Apple builds Macs to last and we're excited to have great upgrades like these that extend their useful life and capability," said Larry O'Connor, Founder and CEO, OWC. "When you can upgrade the storage capacity, even increase performance, and do so with ease in the comfort of your own home - it's an easy decision with a considerable cost advantage versus starting over with a new system."

Pricing & Availability for the New OWC SSD Aura SSD Models Include the Following:
For Apple MacBook Air 2010, 2011, and 2012:
120GB Aura SSD: $  95.00       Aura + Envoy Bundle: $119.00
240GB Aura SSD: $159.00       Aura + Envoy Bundle: $189.99
480GB Aura SSD: $299.00       Aura + Envoy Bundle: $329.00

For Apple Retina MacBook Pro 2012-early 2013:
240GB Aura SSD: $159.00       Aura + Envoy Bundle: $199.00
480GB Aura SSD: $299.00       Aura + Envoy Bundle: $339.00

More information and immediate availability for the new Aura SSDs and OWC's full line of SSDs for MacBook Air and Retina models 2008-2013 is available online.

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The OWC SSD Advantage - Engineered for Mac compatibility without extra software or hacks
- Tier 1, premium grade flash/NAND
- OWC tested for guaranteed compatibility, speed, and reliability
- Comprehensive step-by-step install videos
- 24/7 award-winning, US-based technical support

Performance Plus Reliability - Built in the USA
Backed by a 3-year limited warranty, OWC Aura SSDs are engineered to perform reliably—long into the future. Designed and built in the USA from domestic and foreign parts, OWC's Aura SSDs are custom engineered for use with MacBook Air and MacBook Pro with Retina display models.

About OWC
OWC is the manufacturer and upgrade provider of choice for Apple enthusiasts with OWC Memory upgrades for Apple computers as far back as the mid 90s, OWC SSD upgrades built specifically for Apple computers over the last decade, award-winning OWC External Drives, OWC Optical Drives, and a catalog of upgrades and accessories that has served the worldwide Apple community since 1988. As a member of the Apple Developer Program, OWC also provides extensive USA-based technical support for Macintosh users around the world.

OWC's Industry Awards Include:
- Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2013
- Reseller Ratings Elite Member 2009-2013
- Better Business Bureau Top Rating of A+ 2010-2014
- Readers' Choice Award winner for best Mac Peripheral Reseller
- Business Intelligence Group 2013 Green Tech Company of the Year

Company Contact:
Bill Herring
Agency Contact:
Andy Marken
Other World Computing, OWC and Aura are registered trademarks of New Concepts Development Corporation, registered in the U.S. Patent and Trademark Office and Canada. The OWC logo, the Other World Computing Logo, Aura Pro, Envoy and Envoy Pro are Trademarks of New Concepts Development Corporation. Apple, Mac, MacBook Air, and MacBook Pro with Retina display are the trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their respective owners.