OWC Mercury Electra MAX 3G SSD:

OWC Announces Mercury Electra MAX 3G 960GB Solid State Drive

High-Performance, Highest Capacity 2.5" 3.0Gb/s SATA SSD Offers Mac and PC Users
Maximum Storage Capacity Along with Test-Proven Performance of Mercury Brand SSDs

June 22, 2012, Woodstock, IL - Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today the OWC Mercury Electra® MAX 3G 960GB SSD as the highest capacity 2.5" Solid State Drive ever offered by OWC. This high-performance 3.0Gb/s SATA Solid State Drive offers Mac and PC users maximum storage capacity along with the test-proven, award-winning performance of Mercury brand SSDs to meet real-world software applications demands.

Maximizes Drive Bay Limited Machines
The majority of notebooks no longer contain an optical drive, so fading fast are the days where computer users could add a second internal drive with a product like the OWC Data Doubler for a Plug and Play capacity increase. For these single drive bay machines, as well as desktop machines with limited open bays, a computer user's only solution is to add the biggest capacity drive available. The Mercury Electra MAX 3G SSD offers the highest capacity available-960GB- in a 2.5" Solid State Drive.

Rapid Access of Mass Storage
Designed specifically for mass storage uses such as A/V files, image libraries, and databases, the Mercury Electra MAX 3G 960GB SSD offers near instantaneous access of large volumes of data. With data transfer rates over 250MB/s, it offers the best combination of speed and capacity offered in the industry standard 2.5" SSD size.

Test-Proven for Real-World Uses
Synthetic performance benchmarking tests are great for showing a drive's capabilities under controlled, repetitive laboratory tests. What matters to most users, however, is how a drive performs under real-world use scenarios they experience day-to-day. This is where the Mercury Electra MAX 3G 960GB SSD shines according to leading performance expert Lloyd Chambers of "The performance is pretty spectacular for a 3G drive," said Chambers. "It's actually the best 3G SSD drive I've tested to date in some application scenarios."

Up to 100X Greater Data Protection
Utilizing SandForce® DuraClass™ technology, the Mercury Electra MAX 3G 960GB SSD provides an increase of up to 100X in data protection, compared to ordinary SSDs and leading enterprise-class hard disk drives. By combining the highest level of Error Correction Code (ECC) and SandForce RAISE™ (Redundant Array of Independent Silicon Elements) technology, along with 7% over provisioning, the Mercury Electra MAX 3G 960GB SSD provides RAID-like data protection and reliability without loss of transfer speed due to parity.

Availability and Pricing
Compatible with Macs, PCs and external enclosures that utilize 2.5" drives, the Mercury Electra MAX 3G 960GB SSD is available now from Other World Computing as well as through select retailers. The $1,299.99 MSRP drive features 7% over provisioning, Tier 1/Grade A NAND, and a three-year warranty. For more information on the Mercury Electra MAX 3G 960GB SSD, including reseller inquires, visit:

"The Mercury Electra MAX 3G SSD was built for real-world, heavy-duty use," said Larry O'Connor, Founder and CEO, Other World Computing. "It offers performance where it matters most for today's demanding applications as well as the maximum capacity available in a 2.5" sized drive."

Adapters From $3 Offer Easy Install In 3.5" Drive Bays
Desktop users wanting to experience the performance benefits of the Mercury Electra MAX 3G 960GB SSD can choose from one of five adapters OWC offers starting at $3 for utilizing 2.5" drives in 3.5" bays. For an overview of these to determine which adapter can meet particular needs, visit

New Model Complements Industry's Most Comprehensive SSD Line
The new Mercury Electra MAX 3G 960GB SSD enhances OWC's existing line of performance-leading, world record-breaking 3G (3Gb/s) and 6G (6Gb/s) Mercury SSDs. OWC offers SSDs for nearly every Mac and PC produced over the past decade in capacities from 30GB to 1TB with prices starting from $49.99. For more information on the complete OWC Mercury SSD line, including expert benchmark reviews, visit: For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit:

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via and

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Jennifer Myers: (815) 502-5640 or
OWC is a trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada. Mercury Electra is a trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office. Apple, Mac and MacBook are trademarks of Apple Inc., registered in the U.S. and other countries. SandForce, DuraClass, and RAISE are trademarks of LSI Corporation. Other marks may be the trademark or registered trademark property of their owners.