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FOR IMMEDIATE RELEASE
Photo at: http://eshop.macsales.com/NewsRoom/images/PR_CES2015_TB4.jpg

OWC External of the Year, the ThunderBay 4, Named As 2015 CES Innovations Award Honoree

Woodstock, IL – November 14, 2014 – Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac upgrade and storage technology company, announced today that it has been named a 2015 CES Innovations Awards Honoree for the OWC ThunderBay 4 External Storage Solution. A panel of preeminent independent engineers and members of the trade media judged products entered in this program, which honors cutting-edge consumer electronic innovations across 28 product categories.

"We are excited to see that the ThunderBay 4 is being honored in such a prestigious field of electronic products," said Larry O'Connor, Founder and CEO, OWC. "We look forward to exhibiting it along with the rest of our impressive computer upgrade and expansion products at CES 2015."

For those attending CES 2015 in Las Vegas, the OWC ThunderBay 4 will be displayed at OWC booth #30572, and also at the CES Innovation Showcase. 2015 CES Innovation Honoree products are also featured on CESweb.org/Innovation, which lists product categories, as well as each product name, manufacturer information, description, photo and URL. The ThunderBay 4 is featured under "Computer Hardware and Components."

The Speed, Freedom, and Capacity to Do More
Equipped with dual Thunderbolt 2 ports, the ThunderBay 4 delivers blazing-fast speeds with sustained data rates up to 1,342 MB/s RAID 0 and up to 675 MB/s RAID 5 when powered by the SoftRAID engine, included with ThunderBay 4 RAID 5 Edition. With capacities ranging from 4TB to 24TB, as well as a 0TB Add Your Own Drives option, customers can get the optimal balance of storage, performance, and data-redundancy to fit their specific workflow requirements.

About Innovations Design and Engineering Awards:
The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the global gathering place for all who thrive on the business of consumer technology, and have been recognizing achievements in product design and engineering since 1976. Entries are evaluated on their engineering, aesthetic and design qualities, intended use/function and user value, how the design and innovation of the product directly compares to other products in the marketplace and unique/novel features present.

The OWC Advantage - Over 20 Years of Storage Design and Innovation
- Engineered for Mac compatibility
- OWC tested for compatibility, speed, and reliability
- Regimented burn-in testing during assembly
- 24/7 award-winning, US-based technical support

About OWC
OWC is the manufacturer and upgrade provider of choice for Apple enthusiasts with OWC Memory upgrades for Apple computers dating as far back as the mid 90's. Over the last decade, OWC specifically built SSD upgrades for Apple computers winning multiple awards while also earning accolades for OWC External Drives and OWC Optical Drives. OWC also provides extensive US-based technical support for Mac users around the world. As a member of the Apple Developer Program, OWC also produces a catalog of upgrades and accessories having served the Apple community worldwide since 1988.

OWC's Industry Awards Include:
Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007–2013
Reseller Ratings Elite Member 2009-2014
Better Business Bureau Top Rating of A+ 2010–2014
About.com Readers' Choice Award winner for best Mac Peripheral Reseller
Business Intelligence Group 2013 Green Tech Company of the Year
American Business Awards "Stevie" Gold (2012) and Silver (2014) Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
Other World Computing, OWC and ThunderBay are registered trademarks of New Concepts Development Corporation, registered in the U.S. Patent and Trademark Office and in Canada. The OWC logo and the Other World Computing logo are the trademarks of New Concepts Development Corporation. Apple and Mac are the trademarks of Apple Inc., registered in the U.S. and other countries. Thunderbolt is the trademark of Intel Corporation in the U.S and/or other countries. Other marks may be the trademark or registered trademark property of their respective owners.