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OWC Free Memory Installation Video for New 2010 iMacs Makes Upgrading Up To 16GB RAM An Easy Rated 10 Minute Process

Step-by-step online guide joins OWC's comprehensive library of "how to" guides for upgrading memory, SSD, hard drive, optical drive, processor, and other components

Aug. 9, 2010, Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, has added a new step-by-step installation video to its comprehensive free online “how to” library to assist owners of the new Mid 2010 Apple 21.5" and 27" iMac models with performing a memory upgrade installation to achieve greater system performance. The procedure is rated at an “Easy” level and can be performed at home in 10 minutes. To view the video, visit:

The new video announcement compliments the recently announced OWC Memory Upgrade Kits for the new Mid 2010 iMacs which offer upgrade options not available from the factory, savings up to 50% compared to same size factory installed options, and quality assurance from a Lifetime Advance Replacement Warranty and Money Back Guarantee. For a complete listing of memory upgrades for the new Mid 2010 iMac starting from $99, please visit:

Comprehensive Video Library For Nearly Any Upgrade Need
The new video joins OWC’s expansive series of instructional videos for upgrading memory in a wide array of Macs introduced over the past decade, as well as installation videos for adding hard drives, SSDs, optical drives, accelerators, and PCI cards to various Macs and batteries to iPods. For a complete listing of all OWC installation videos, visit:

Complete Source For All Upgrade Needs
In addition to its free video guides, OWC also offers iMac and other Mac model owners “one stop shop” convenience for all upgrade needs. To see what kind of speed improvement OWC upgrades offer over stock configurations, OWC provides complete performance testing benchmarks at

Award-winning, Lifetime Guaranteed OWC brand memory upgrades are available from 16MB up to 96GB for nearly every current and past Apple notebook and desktop computer manufactured over the past two decades. A compatibility guide, which directs customers to the correct upgrades for each specific Apple model, can be found online at:

And to make installing OWC memory into any Mac a breeze, OWC offers the NewerTech 11-Piece Portable Toolkit ( Technology/TOOLKIT11/) which includes all the tools necessary to open laptop computers, small electronics, and iPods.

“OWC is dedicated to providing technology users with the support and products they need to get the most usefulness out of their investment,” said Larry O’Connor, Founder and CEO, Other World Computing. “With free videos, free US-based lifetime technical support, and products that give a second life to replaced parts, OWC is the one stop value upgrade source.”

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via and

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award. In March 2010, OWC’s corporate campus was awarded LEED Platinum Certification ( by the Green Building Certification Institute. Platinum is the highest achievable level of the LEED (Leadership in Energy and Environmental Design) Program, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. On a local level, OWC also became the first privately owned light manufacturing/assembly building in Illinois to obtain LEED Platinum status. 

Company Contact:
Jennifer Myers: (815) 502-5640 or