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Why Mac Users Produce the Best Video Marketing Content

Macs don’t automatically make people better video content marketers, but Macs definitely provide a stable environment and access to a wider range of high-quality software. That’s not to say you can’t produce good video content with a Windows machine. However, using a Mac makes it easier, and here’s why:

Mac users have access to better video editing software
Successful video marketing depends on good studio gear and good editing software. When any of these are missing, conversions take a dive. It’s easier to create high-quality videos with a Mac because the software selections are better, and the user interfaces are intuitive.

What constitutes “better” software is somewhat subjective. People prefer what’s familiar, and will perceive familiar software as “better” than software they’ve never used; even when the unfamiliar software has better features. However, from a technical and financial perspective, Mac users have access to better software.

Mac users are told when they’re about to install an app that hasn’t been approved by Apple. The user is forced to use special commands to open the installer, and then must enter their computer’s password to approve the installation. This may not sound like a big deal, but on a Windows machine, users often get into the habit of installing anything and everything they can find when they’re on a hunt for software. This habit puts their machine in danger by way of viruses and malware. Macs are susceptible to viruses, but users are less likely to have a habit of installing random programs.

Mac users have more software options
In the general marketplace, Mac users have two professional options. Final Cut Pro X can be purchased for a one-time fee of $299.99, while Premiere costs $239.88 per year as a subscription from Adobe.

Windows users don’t have the option of buying Final Cut Pro X for a one-time fee, and are forever tied to Adobe’s subscription plans. Unless they want to splurge for Avid Media Composer – the industry standard. Or, they can scour the internet for random video editing software and spend countless hours trying to find one that works.

Tech equipment is an investment
You can buy a Windows laptop for a couple hundred bucks brand new, but a Macbook Pro will cost you a couple thousand. The former will last about a year; the latter will last a decade or more. Mac users are more focused on quality, rather than saving a few bucks and having to deal with sub-par quality.

Mac users are serious about investing in tech assets, and they don’t take shortcuts, which means they won’t produce shoddy content. That includes social media influencers. In fact, it didn’t take long for Mac users to notice that well-known YouTubers use Mac products.

This phenomenon makes sense. Highly successful people tend to be selective about their tools and are willing to invest more money in their purchases. For instance, successful influencers don’t look for cheap, pre-made music tracks they can manipulate – many of them source original custom tracks from professional session musicians and audio engineers. Most use AirGigs because they want the value of world-class studio talent reflected in their videos. Their final intros and outros might only be five to ten seconds long, but the audio is engaging, inspiring, and match the influencer’s brand.

Mac’s user interface is intuitive
Compared to Windows, Mac’s user interface is far more intuitive. Although, with the release of Windows 10, more people are using Windows machines because the OS works just like the smartphones everyone’s familiar with. Again, it comes back to familiarity. There are plenty of people who use Windows 10 who would switch to Mac if they could afford it. Windows 10 is simply a compromise.

Video marketing is 50% content and 50% delivery
While using a Mac won’t automatically make you a YouTube star, it will give you access to better and more affordable tools. There’s even a full class for Final Cut Pro on YouTube.

Regardless of what machine you use, there are eight video marketing blogs you should follow. These blogs include video marketing resources for SEO, editing, creating thumbnails, lead generation, analytics, and marketing strategies. How you deliver your content is of equal importance to what content you deliver. The video marketing blogs in the article linked above will help.

Don’t give up
If you want to produce better video marketing content, keep learning, experimenting, and growing from your mistakes. That’s the recipe for success, whether you use a Mac or not.

Anna Johansson
the authorAnna Johansson
Contributing Author
Anna is a freelance writer, researcher, and business consultant. A columnist for,, and more, Anna specializes in entrepreneurship, technology, and social media trends.
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  • I do not see my message posted yesterday. I have reported that many times in the past. I visit thousands of sites each year and never ever have I found this problem. This is a quality control and positive criticism for your consideration.

    Safari 12.0.3 (12606. on macOS 10.12.6 (16G1815) Sierra.

  • What is the best (intuitive and easy to use) application just to trim video? I mean, removing some frames in a movie. As was possible with QuickTime Player 7.7.

  • Oh please. This Mac vs Windows argument is so 1990s. This blog used to be better than that.

    • Once you try Mac, you do not want Windows, even for free. It is amazing how people can use such an obnoxious anti-intuitive and malware-filled OS as Windows is. And Linux (including all its flavors) is even more anti-intuitive.

      • I’m afraid I can put to rest your belief because I used the Mac OS for years (still do at my office) and switched to a custom built Sandy Bridge X79 system running Windows 10 at home because I frankly couldn’t do the things I wanted with the Mac OS.

        If Apple would allow for a legal clone license, I’d happily snap up a copy even if I had to otherwise still make it work on my own…but here we are :)

        • You can do with Mac things that you cannot do with other operating system, plus what you can do with the latter, simply using applications like VMware Fusion.

          And more importantly, macOS is the easiest most intuitive operating system, hands down (Windows is awkward and Linux flavors are even more anti-intuive, requiring command-line frequently).

          macOS has also much, much, much less malware than Windows. Last but not least, training and maintenance of Macs are much cheaper (simply because most people do not require technical support at all and much less troubleshooting is required on the software-hardware is required), and last much longer (extended average life). Mac, it just works! If 20% of people would use Mac worldwide, Windows would be history in six months!

          But I say to people not to believe on anyone and test for themselves. Then, you have it clear.

          • The only main difference in **my** experience — and this from someone who never used Windows AT ALL before 2016 and had only used Macs religiously since 1995 — but the only difference was substituting the Command Key for the Control key **AND** I discovered a very handy Windows program that let me remap the Control Key to the Windows key on the left side of my keyboard and then it was virtually identical to using the Mac OS

            Now I’m perfectly happy to say the Mac OS is “cleaner” than Windows. I use a 2015 27″ 5K iMac at my office and it’s very nice, very smooth (point of fact, it’s made me want to buy a 5K monitor for my system at home) but an Apple Setup of equal speed to my 2012 Sandy Bridge setup is simply more than I was willing to spend and I do not agree that Apple Computers are “always super-duper better no matter what question closed don’t even try!” that I hear a lot.