After yesterday’s WWDC keynote, we were left with many questions. As most are now aware, Apple revealed what had been speculated for quite some time – they were going to transition away from Intel chipsets for the Mac and begin producing their own. These new processors are simply known as “Apple silicon.”
A group of us at OWC (a bunch of brilliant people – and me…) typically have an online chat going during Apple events, and yesterday was no different. The musings consist of serious discussion, vagarious anecdotes, and plenty of inside humor. But these chat sessions don’t die once a presentation is over, they often pick back up after a bit of digestion.
Last night, the conversation resumed as OWC Founder and CEO Larry O’Connor wanted to further explore whether or not new Macs armed with ARM chips would support Thunderbolt (3/4). He had some pivotal thoughts, and the discussion that ensued brought perspective from several different angles.
I thought Rocket Yard readers might find the content of the conversation interesting and contemplated summarizing the back-and-forth. But then again, why summarize? After all, you might be interested in seeing how the sausage is made, so why not just post the thread in all its raw glory? Complete with poor grammar, typos, and sometimes hard to follow flow because we step on each other’s thoughts. You know, like when you are formulating a reply, and someone else gets ahead of you, it seems like your comment is floating in mid-air?
It’s an experience we can all relate to, so we decided to pass along the script of what transpired – edited only for formatting, to include a few links, and a clarification or two. Enjoy!
NOTE: If you don’t want to suffer through the entire thread and see what’s in everyone’s head, jump to the end. Larry shares his final summation.
TB or Not TB, That Is the Question.
THE CAST (in order of appearance):
- Larry O’Connor, Founder & CEO
- Mark Chaffee, Content Marketing Manager
- Mike Hoorman, Creative Design and Content Manager (eCommerce)
- Chris Anderson, Product Development Manager
- Grant Dahlke, Brand Evangelist
- Luke Engstrom, Category Manager, Network Storage
We pick up the story roughly 6 hours after the conclusion of Apple’s WWDC 2020 Keynote address. There is a light summer rain coming down, and we see a damp blog editor standing on the deck behind his residence. The grill is open, and he is alone, tending to roughly two dozen bratwurst. Why that many, we aren’t told. He hears a muted “ping” sound and feels a slight vibration in his pocket. It is a Microsoft Teams alert. He grabs his iPhone with his non-grill-tong-wielding hand and takes a look.
The following morning we find a now dry blog editor sitting comfortably at his desk, enjoying a large plate of scrambled eggs and bratwurst. He is powering through and attending to the dozens of blog comments that came through during the night. He hears a familiar “ping” – this time from his MacBook Pro – and hits ⌘T twice to toggle over to Microsoft Teams. OWC’s ever-vibrant and energetic Brand Evangelist joins the conversation.
The scene closes with the blog editor aggregating content and preparing it for publication. We hope you have enjoyed this production of “OWC Chat Sessions.”
All kidding aside, we would love to hear your thoughts about Apple’s move to their own chipset and how you feel this may impact the direction of the company.
As for me? I need to heat up some bratwurst for lunch.