{"id":10057,"date":"2011-05-05T11:02:40","date_gmt":"2011-05-05T16:02:40","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=10057"},"modified":"2014-05-22T13:33:51","modified_gmt":"2014-05-22T18:33:51","slug":"owc-announces-mercury-aura-pro-express-480gb-as-industrys-largest-capacity-high-performance-solid-state-drive-for-2010-apple-macbook-air","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/10057-owc-announces-mercury-aura-pro-express-480gb-as-industrys-largest-capacity-high-performance-solid-state-drive-for-2010-apple-macbook-air\/","title":{"rendered":"OWC Announces Mercury Aura Pro Express 480GB As Industry\u2019s Largest Capacity High Performance Solid State Drive For 2010 Apple MacBook Air"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-10058\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/PR_MacBookAir2010_480SSD.jpg\" alt=\"\" width=\"300\" height=\"179\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/PR_MacBookAir2010_480SSD.jpg 300w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/PR_MacBookAir2010_480SSD-201x120.jpg 201w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/PR_MacBookAir2010_480SSD-284x169.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/PR_MacBookAir2010_480SSD-190x113.jpg 190w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Other World Computing today announced its <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Express\">OWC Mercury Aura<\/a><a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Express\"> Pro Express Solid State Drive<\/a> is now shipping in <strong>an industry largest 480GB capacity<\/strong> for all 2010 Apple\u00a0MacBook\u00a0Air models. First announced at the 2011 Consumer Electronics Show this past January, the OWC Mercury Aura Pro Express line now offers <strong>up to 4X greater capacity and up to 68% faster real-world performance <\/strong>than factory available options. This new 480GB model introduction continues OWC\u2019s position as <strong>the only aftermarket SSD manufacturer for the 2010 MacBook Air <\/strong>and <strong>the most comprehensive U.S. manufacturer <\/strong>of industry leading SandForce\u00a0processor based SSDs available today with OWC Mercury Pro brand SSD models available for<strong> nearly every Mac and PC produced over the past decade<\/strong>.<!--more--><\/p>\n<p>The OWC Mercury Aura Pro Express is <strong>available immediately for same day order fulfillment<\/strong> in four capacities compatible with all 11.1&#8243; and 13.3&#8243; 2010 MacBook Air models:<\/p>\n<p><strong> <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/eshop.macsales.com\/item\/Other%20World%20Computing\/SSDAPAE180\/\">180GB Mercury Aura Pro Express<\/a> with 7% over provisioning &amp; three year warranty &#8211;<strong> $479.99<\/strong><\/li>\n<li><a href=\"https:\/\/eshop.macsales.com\/item\/Other%20World%20Computing\/SSDAPAE240\/\">240GB Mercury Aura Pro Express<\/a> with 7% over provisioning &amp; three year warranty &#8211;<strong> $579.99<\/strong><\/li>\n<li><a href=\"https:\/\/eshop.macsales.com\/item\/Other%20World%20Computing\/SSDAPAE360\/\">360GB Mercury Aura Pro Express<\/a> with 7% over provisioning &amp; three year warranty &#8211;<strong> $1179.99<\/strong><\/li>\n<li><a href=\"https:\/\/eshop.macsales.com\/item\/Other%20World%20Computing\/SSDAPAE480\/\">480GB Mercury Aura Pro Express<\/a> with 7% over provisioning &amp; three year warranty &#8211;<strong> $1579.99<br \/>\n<\/strong><\/li>\n<\/ul>\n<p><strong>More Speed, Capacity, and Options Than Factory SSD<\/strong><\/p>\n<p>The OWC Mercury Aura Pro Express offers owners of and those interested in the 2010 MacBook Air models a SSD upgrade path that delivers <strong>higher performance, functionality, and reliability<\/strong>. With <strong>peak data rates of 275MB\/s<\/strong>, the Mercury Aura Pro Express was <strong>benchmark test proven by <em>The Storage Review<\/em><\/strong> to offer <strong>up to 68% higher speed<\/strong> than factory installed SSDs. The OWC Mercury Aura Pro Express is available in four sizes -180GB, 240GB, 360GB, 480GB \u2013 for <strong>more upgrade choices and nearly 4X higher<\/strong> <strong>data storage\/backup capacity than factory SSD options <\/strong>when<strong> <\/strong>compared to 11.1&#8243; model factory options up to only 128GB and 13&#8243; model factory options up to 256GB.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Doesn\u2019t Slow Down With Use Like Ordinary SSDs<\/strong><\/p>\n<p>Ordinary SSDs offer fast read\/write performance during first initial uses, but then experience significant write speed degradation over repeated usage. Independent simulation tests conducted by <strong>leading drive performance experts like <em>MacPerformanceGuide<\/em><\/strong><strong> <\/strong>confirm OWC Mercury Aura Pro Express SSD\u2019s ultra-efficient Block Management &amp; Wear Leveling technologies are able to <strong>eliminate virtually any reduction in data transfer speeds<\/strong> over heavy long term usage of the drive and without dependency on less than effective OS TRIM management.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Up To 100X Greater Data Protection<\/strong><\/p>\n<p>Utilizing SandForce DuraClass technology, the OWC Mercury Aura Pro Express is able to provide <strong>up to 100X higher data protection<\/strong> than provided by ordinary SSDs as well as leading enterprise class hard disk drives. By combining the highest level of Error Correction Code (ECC) and SandForce RAISE (Redundant Array of Independent Silicon Elements) technology along with <strong>7% over provisioning<\/strong>, the Mercury Aura Pro Express provides <strong>RAID like data protection and reliability<\/strong> without loss of transfer speed due to parity.<\/p>\n<p><strong>Earns Industry Expert Praise &amp; Accolades<\/strong><\/p>\n<p>Out of a field of more than 230 exhibitors and thousands of exhibited products at this past January\u2019s Macworld 2011 conference, the OWC Mercury Aura Pro Express SSD was named one of 10 <strong>Macworld Expo 2011 \u201cBest of Show\u201d<\/strong> products by <em>Macworld<\/em> magazine as well as earning <strong>\u201cBest Mac Hardware\u201d<\/strong> honors by <em>MacLife<\/em> magazine.<\/p>\n<p><strong>Expands Most Comprehensive SSD Line For Macs And PCs<\/strong><br \/>\nThe new 480GB Mercury Aura Pro Express model joins OWC\u2019s existing line of performance leading, record breaking SATA 2.0 and SATA 3.0 interface Mercury Extreme Pro SSDs available for nearly every Mac and PC in capacities from<strong> 40GB to 480GB starting from $99.97<\/strong>:<\/p>\n<p><strong>\u2022 OWC Mercury Extreme Pro 6G SSD<\/strong><\/p>\n<p>Benchmark tested by <em>BareFeats<\/em> as the industry\u2019s fastest SSD available, the Pro 6G SSD provides up to<strong> 559MB\/s sustained reads and 515MB\/s writes <\/strong>for nearly SATA 3.0 bus saturating speed.<strong> <\/strong><\/p>\n<p><strong>\u2022 OWC Mercury Extreme Pro SSD<\/strong><\/p>\n<p>Ultra high performance 2.5&#8243; SATA 2.0 SSD for demanding portable and desktop tower use.<\/p>\n<p><strong>\u2022 OWC Mercury Extreme Pro RE SSD<\/strong><\/p>\n<p>RAID-Ready Enhanced performance with 28% over-provisioning for data centers, network operation centers, and dedicated RAID installations. <a href=\"https:\/\/eshop.macsales.com\/NewsRoom\/Framework.cfm?page=PR\/ssdre_032411.html\">Used to set overclocking world record! <\/a><\/p>\n<p><strong>\u2022 OWC Mercury Legacy<\/strong><strong> Pro<\/strong><\/p>\n<p>First and fastest SandForce processor based IDE\/ATA SSD available for pre-Intel\u00a0PowerPC\u00a0based Mac notebooks, PCs, and other notebook\/laptop computers.<\/p>\n<p>\u2022 <strong>OWC Mercury Extreme<\/strong><strong>Pro Legacy Edition<\/strong><\/p>\n<p>First and fastest SandForce processor based IDE\/ATA SSD available for pre-Intel PowerPC based Macs, PCs, and other desktop\/tower computers.<\/p>\n<p>\u201cWe\u2019re quite pleased to introduce this highest capacity model to the first and only available aftermarket SSD line for the 2010 MacBook Air,\u201d said Larry O\u2019Connor, Founder and CEO, Other World Computing. \u201cWith up to 4X greater capacity and up to 68% faster real-world performance over factory options, the Mercury Aura Pro can truly transform a MacBook Air.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Other World Computing today announced its OWC Mercury Aura Pro Express Solid State Drive is now shipping in an industry largest 480GB capacity for all 2010 Apple\u00a0MacBook\u00a0Air models. First announced at the 2011 Consumer Electronics Show this past January, the OWC Mercury Aura Pro Express line now offers up to 4X greater capacity and up [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":10058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[3765,21],"class_list":["post-10057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owc-news","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OWC Announces Mercury Aura Pro Express 480GB As Industry\u2019s Largest Capacity High Performance Solid State Drive For 2010 Apple MacBook 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