{"id":10356,"date":"2011-05-23T12:16:53","date_gmt":"2011-05-23T17:16:53","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=10356"},"modified":"2014-05-22T13:33:49","modified_gmt":"2014-05-22T18:33:49","slug":"apple-stores-upgraded-to-version-2-0-ipads-pulling-double-duty","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/10356-apple-stores-upgraded-to-version-2-0-ipads-pulling-double-duty\/","title":{"rendered":"Apple Stores \u201cUpgraded\u201d to Version 2.0; iPads Pulling Double Duty."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-10360\" title=\"iPad-Employee\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/iPad-Employee.png\" alt=\"\" width=\"250\" height=\"375\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/iPad-Employee.png 250w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/iPad-Employee-80x120.png 80w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/iPad-Employee-215x323.png 215w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/iPad-Employee-127x190.png 127w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/iPad-Employee-80x120@2x.png 160w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>You know <a href=\"https:\/\/eshop.macsales.com\/blog\/10336-shhhh-\u201csecret\u201d-apple-store-roll-out-on-sunday\">those rumors<\/a> about how Apple had something exciting to showcase on Sunday?<\/p>\n<p>Yeah&#8230; well&#8230; it really depends on your definition of \u201cexciting.\u201d<\/p>\n<p>Apple \u201crefreshed\u201d its stores into what they\u2019re calling <strong>\u201cApple Store 2.0\u201d<\/strong> Its primary feature&#8230; all the paper info sheets that used to stand with the products have been replaced by iPads on little Lucite stands.<\/p>\n<p>I\u2019ll admit, it\u2019s kind of nice to see a \u201cgreen\u201d alternative to paper cards which become obsolete once one minor specification changes. And, it would seem that several pages on an iPad can convey a lot more info than what I recall seeing on one of those single sheets. However, I\u2019d avoid visiting the iPad display if you\u2019re on any prescription medication &#8211; seeing iPads being used to display specs of other iPads might prove to be a bit trippy.<\/p>\n<p>These iPads are running some customized firmware that disables the Home button, and they don\u2019t seem to be powered off of a standard 30-pin connector (which makes it a convenient way to tell the difference between the \u201cinfo\u201d model and the \u201cdemo\u201d model in the iPad display).<\/p>\n<p>However, possibly the most convenient thing about this display is the button to <a href=\"http:\/\/www.youtube.com\/watch?v=5Qazaaq0msA\">page an Apple Specialist <\/a>&#8211; something that my past experiences at the local Apple Store have shown to occasionally be more difficult than it should be.<\/p>\n<p>So was all this worth the hours we dedicated to speculating on this? No, probably not.<\/p>\n<p>But at least now we have <a href=\"https:\/\/eshop.macsales.com\/blog\/10333-explosion-at-ipad-2-factory\">yet another reason<\/a> for iPad 2\u2019s being so hard to come by.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know those rumors about how Apple had something exciting to showcase on Sunday? Yeah&#8230; well&#8230; it really depends on your definition of \u201cexciting.\u201d Apple \u201crefreshed\u201d its stores into what they\u2019re calling \u201cApple Store 2.0\u201d Its primary feature&#8230; all the paper info sheets that used to stand with the products have been replaced by iPads [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[2366,2646],"class_list":["post-10356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-news","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Stores \u201cUpgraded\u201d to Version 2.0<\/title>\n<meta name=\"description\" content=\"Apple \u201crefreshed\u201d its stores into what they\u2019re calling \u201cApple Store 2.0\u201d - all paper info sheets that used to stand by the products have been replaced by iPads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/10356-apple-stores-upgraded-to-version-2-0-ipads-pulling-double-duty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Stores \u201cUpgraded\u201d to Version 2.0; iPads Pulling Double Duty.\" \/>\n<meta property=\"og:description\" content=\"Apple \u201crefreshed\u201d its stores into what they\u2019re calling \u201cApple Store 2.0\u201d - all paper info sheets that used to stand by the products have been replaced by iPads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/10356-apple-stores-upgraded-to-version-2-0-ipads-pulling-double-duty\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-23T17:16:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-05-22T18:33:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/05\/iPad-Employee.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OWC Chris S.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWC Chris S.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/10356-apple-stores-upgraded-to-version-2-0-ipads-pulling-double-duty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/10356-apple-stores-upgraded-to-version-2-0-ipads-pulling-double-duty\/\"},\"author\":{\"name\":\"OWC Chris S.\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1\"},\"headline\":\"Apple Stores \u201cUpgraded\u201d to Version 2.0; 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