{"id":106,"date":"2008-12-11T18:40:45","date_gmt":"2008-12-12T00:40:45","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=106"},"modified":"2014-05-22T13:42:55","modified_gmt":"2014-05-22T18:42:55","slug":"a-green-catalog","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/106-a-green-catalog\/","title":{"rendered":"A Green Catalog"},"content":{"rendered":"<div>\n<p>If you are an OWC customer, no doubt you&#8217;ve received a catalog from us. The reaction to this relatively new program (we&#8217;ve mailed 4 times now) has been very positive in many aspects, but a few folks have taken us to task over how this communication tool compromises our commitment to the environment. So&#8230;here&#8217;s a few facts to consider (before I hit you with the coupe de gras factoid!)<\/p>\n<ul>\n<li>we only use FSC-certified, 30% PCW paper (with a high cost premium over &#8220;virgin&#8221; paper).<\/li>\n<li>we only use the highest % soy based inks available that deliver the best drying\/appearance results.<\/li>\n<li>as such, we have been authorized by various governing organizations to display eco-friendly logos in the catalog.<\/li>\n<\/ul>\n<p>Now&#8230;dig this&#8230;according to\u00a0<a title=\"USPS Carbon Footprint Study\" href=\"http:\/\/www.the-dma.org\/government\/LCIreport.pdf\" target=\"_self\">a study<\/a> done by the USPS, &#8220;the carbon footprint of mail is practically the same as the carbon footprint produced by a household electric coffee maker. In other words, mail does not have a major negative environmental impact.&#8221;<\/p>\n<p>OK&#8230;I&#8217;ll dive into the pool with those of you that are skeptical of studies that make the originator of the study look good. But if you were to look at the complete study, there&#8217;s a lot of validity to the findings.<\/p>\n<p>Bottom line, for those of you that are familiar with our environmental stewardship commitment via our\u00a0<a title=\"LEED page\" href=\"https:\/\/eshop.macsales.com\/green\/index.html\" target=\"_self\">LEED-certified building<\/a>, RoHS certified products, free battery recycling program, etc. I hope you would agree we are certainly doing our part to lessen our operations&#8217; possible impact on the environment.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you are an OWC customer, no doubt you&#8217;ve received a catalog from us. The reaction to this relatively new program (we&#8217;ve mailed 4 times now) has been very positive in many aspects, but a few folks have taken us to task over how this communication tool compromises our commitment to the environment. So&#8230;here&#8217;s a [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[102,3765,101,7],"class_list":["post-106","post","type-post","status-publish","format-standard","hentry","category-green","category-owc-news","category-powered-by-owc","category-random-thoughts-and-topics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Greener Catalog<\/title>\n<meta name=\"description\" content=\"FSC-certified, 30% PCW paper  highest % soy based inks available  display eco-friendly logos in the catalog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/106-a-green-catalog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Green Catalog\" \/>\n<meta property=\"og:description\" content=\"FSC-certified, 30% PCW paper  highest % soy based inks available  display eco-friendly logos in the catalog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/106-a-green-catalog\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:published_time\" content=\"2008-12-12T00:40:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-05-22T18:42:55+00:00\" \/>\n<meta name=\"author\" content=\"Rocket Yard Contributor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rocket Yard Contributor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/106-a-green-catalog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/106-a-green-catalog\/\"},\"author\":{\"name\":\"Rocket Yard Contributor\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/41210f6ded9a93e7b106ed9d227b8cdf\"},\"headline\":\"A Green Catalog\",\"datePublished\":\"2008-12-12T00:40:45+00:00\",\"dateModified\":\"2014-05-22T18:42:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/106-a-green-catalog\/\"},\"wordCount\":255,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"keywords\":[\"environment\",\"Green\"],\"articleSection\":[\"Green\",\"OWC News\",\"Powered by OWC\",\"Random Thoughts &amp; 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