{"id":11741,"date":"2011-09-01T09:00:07","date_gmt":"2011-09-01T14:00:07","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=11741"},"modified":"2014-05-22T13:32:25","modified_gmt":"2014-05-22T18:32:25","slug":"owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/","title":{"rendered":"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives"},"content":{"rendered":"

\"\"Other World Computing\u00a0announced today the industry\u2019s first and only Apple\/Mac compatible firmware updater for SandForce Driven <\/span>Solid State Drives<\/a>. The fully Mac bootable updater is freely available from OWC for use exclusively with select OWC Mercury Solid State Drive<\/a> models manufactured since January 2010. This new Mac compatible firmware updater is in addition to firmware update support OWC previously made available for Macintosh computers via the use of Bootcamp, as well as for PCs running the Windows OS.<\/p>\n

Offer Easy Mac Friendly Update Experience<\/strong><\/p>\n

OWC\u2019s Mac compatible firmware updater eliminates the need for a PC, ownership of Windows or other operating system, or the creation of a specially designated drive partition that other brand SSD updaters have required. Mac users only need to download the updater from OWC\u2019s site, obtain and burn a DVD, and then boot from that DVD to launch an easy to use, point and click GUI for installing the latest firmware revision to their OWC Mercury SSD. OWC\u2019s proprietary firmware updater<\/a>, now available with support for most Mac models.<\/p>\n

\u201cWe devoted significant resources to provide users of OWC brand SSDs effective, user friendly firmware update solutions,<\/em>\u201d said Larry O\u2019Connor, Founder and CEO, Other World Computing. \u201cWe\u2019re pleased to be able to offer a Mac friendly experience expected by the Mac user community, while also providing standard upgrade packages for Windows and Linux Operating System users. Our development of this solution now ensures enhanced support and rapid releases in the future for the ongoing support of our full SSD line up, regardless of our customer\u2019s preferred OS.<\/em>\u201d<\/p>\n

\u201cWe continue to see solid growth of SandForce Driven SSD installations in the Apple Mac community, and a native Mac-based firmware upgrade solution has been highly desired for this expanding market,<\/em>\u201d said Jeremy Werner, Director of Marketing at SandForce. \u201cThis new firmware update solution by OWC will be well received by their users.<\/em>\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Other World Computing\u00a0announced today the industry\u2019s first and only Apple\/Mac compatible firmware updater for SandForce Driven Solid State Drives. The fully Mac bootable updater is freely available from OWC for use exclusively with select OWC Mercury Solid State Drive models manufactured since January 2010. This new Mac compatible firmware updater is in addition to firmware […]<\/p>\n","protected":false},"author":16,"featured_media":11742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[3765,21],"class_list":["post-11741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owc-news","category-press-releases"],"yoast_head":"\nOWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives<\/title>\n<meta name=\"description\" content=\"OWC Updater is Mac bootable and doesn\u2019t require use of Windows OS or PC Partitioning that other brand updaters can require\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives\" \/>\n<meta property=\"og:description\" content=\"OWC Updater is Mac bootable and doesn\u2019t require use of Windows OS or PC Partitioning that other brand updaters can require\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/PoweredbyOWC\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-01T14:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-05-22T18:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/08\/PR_SSDfirmware.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"280\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OWC Newsfeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/poweredbyOWC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWC Newsfeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/\"},\"author\":{\"name\":\"OWC Newsfeed\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b\"},\"headline\":\"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives\",\"datePublished\":\"2011-09-01T14:00:07+00:00\",\"dateModified\":\"2014-05-22T18:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/\"},\"wordCount\":337,\"commentCount\":19,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"keywords\":[\"3G\",\"6G\",\"Bootable\",\"Electra\",\"Extreme\",\"Firmware\",\"Mac\",\"Mercury\",\"OWCR\",\"SandForce\",\"SSD\",\"updater\"],\"articleSection\":[\"OWC News\",\"Press Releases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/\",\"name\":\"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\"},\"datePublished\":\"2011-09-01T14:00:07+00:00\",\"dateModified\":\"2014-05-22T18:32:25+00:00\",\"description\":\"OWC Updater is Mac bootable and doesn\u2019t require use of Windows OS or PC Partitioning that other brand updaters can require\",\"breadcrumb\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eshop.macsales.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"name\":\"Rocket Yard\",\"description\":\"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.\",\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\",\"name\":\"OWC\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"contentUrl\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"width\":1024,\"height\":1024,\"caption\":\"OWC\"},\"image\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b\",\"name\":\"OWC Newsfeed\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g\",\"caption\":\"OWC Newsfeed\"},\"description\":\"The OWC Newsfeed provides the latest OWC, MacSales.com, Rocket Yard, and industry news, information, and announcements for your reading pleasure and shareability!\",\"sameAs\":[\"http:\/\/www.owc.com\",\"https:\/\/www.facebook.com\/PoweredbyOWC\/\",\"https:\/\/www.pinterest.com\/owcmacsales\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/poweredbyOWC\",\"https:\/\/www.youtube.com\/user\/OWCmacsales?sub_confirmation=1\"],\"url\":\"https:\/\/eshop.macsales.com\/blog\/author\/owc-newsfeed\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives","description":"OWC Updater is Mac bootable and doesn\u2019t require use of Windows OS or PC Partitioning that other brand updaters can require","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/","og_locale":"en_US","og_type":"article","og_title":"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives","og_description":"OWC Updater is Mac bootable and doesn\u2019t require use of Windows OS or PC Partitioning that other brand updaters can require","og_url":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/","og_site_name":"Rocket Yard","article_author":"https:\/\/www.facebook.com\/PoweredbyOWC\/","article_published_time":"2011-09-01T14:00:07+00:00","article_modified_time":"2014-05-22T18:32:25+00:00","og_image":[{"width":280,"height":186,"url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/08\/PR_SSDfirmware.jpg","type":"image\/jpeg"}],"author":"OWC Newsfeed","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/poweredbyOWC","twitter_misc":{"Written by":"OWC Newsfeed","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/#article","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/"},"author":{"name":"OWC Newsfeed","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b"},"headline":"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives","datePublished":"2011-09-01T14:00:07+00:00","dateModified":"2014-05-22T18:32:25+00:00","mainEntityOfPage":{"@id":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/"},"wordCount":337,"commentCount":19,"publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"keywords":["3G","6G","Bootable","Electra","Extreme","Firmware","Mac","Mercury","OWCR","SandForce","SSD","updater"],"articleSection":["OWC News","Press Releases"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/","url":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/","name":"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/#website"},"datePublished":"2011-09-01T14:00:07+00:00","dateModified":"2014-05-22T18:32:25+00:00","description":"OWC Updater is Mac bootable and doesn\u2019t require use of Windows OS or PC Partitioning that other brand updaters can require","breadcrumb":{"@id":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eshop.macsales.com\/blog\/11741-owc-introduces-first-applemac-friendly-firmware-update-solution-for-sandforce-driven-solid-state-drives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eshop.macsales.com\/blog\/"},{"@type":"ListItem","position":2,"name":"OWC Introduces First \u2018Apple\/Mac Friendly\u2019 Firmware Update Solution For SandForce Driven Solid State Drives"}]},{"@type":"WebSite","@id":"https:\/\/eshop.macsales.com\/blog\/#website","url":"https:\/\/eshop.macsales.com\/blog\/","name":"Rocket Yard","description":"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.","publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eshop.macsales.com\/blog\/#organization","name":"OWC","url":"https:\/\/eshop.macsales.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","contentUrl":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","width":1024,"height":1024,"caption":"OWC"},"image":{"@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b","name":"OWC Newsfeed","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g","caption":"OWC Newsfeed"},"description":"The OWC Newsfeed provides the latest OWC, MacSales.com, Rocket Yard, and industry news, information, and announcements for your reading pleasure and shareability!","sameAs":["http:\/\/www.owc.com","https:\/\/www.facebook.com\/PoweredbyOWC\/","https:\/\/www.pinterest.com\/owcmacsales\/","https:\/\/twitter.com\/https:\/\/twitter.com\/poweredbyOWC","https:\/\/www.youtube.com\/user\/OWCmacsales?sub_confirmation=1"],"url":"https:\/\/eshop.macsales.com\/blog\/author\/owc-newsfeed\/"}]}},"jetpack_featured_media_url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/08\/PR_SSDfirmware.jpg","jetpack_shortlink":"https:\/\/wp.me\/pmPaT-33n","_links":{"self":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/11741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/comments?post=11741"}],"version-history":[{"count":13,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/11741\/revisions"}],"predecessor-version":[{"id":17708,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/11741\/revisions\/17708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media\/11742"}],"wp:attachment":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media?parent=11741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/categories?post=11741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}