{"id":14528,"date":"2012-07-19T11:18:44","date_gmt":"2012-07-19T16:18:44","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=14528"},"modified":"2014-05-22T13:29:00","modified_gmt":"2014-05-22T18:29:00","slug":"owc-announces-mercury-aura-pro-as-industrys-first-available-high-performance-solid-state-drive-for-all-2012-macbook-air-models","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/14528-owc-announces-mercury-aura-pro-as-industrys-first-available-high-performance-solid-state-drive-for-all-2012-macbook-air-models\/","title":{"rendered":"OWC Announces Mercury Aura Pro As Industry\u2019s First Available High Performance Solid State Drive For All 2012 MacBook Air Models"},"content":{"rendered":"<p><a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Air_2012\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-14529\" title=\"\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/07\/PR_air2012aura.jpg\" alt=\"\" width=\"280\" height=\"280\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/07\/PR_air2012aura.jpg 280w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/07\/PR_air2012aura-120x120.jpg 120w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/07\/PR_air2012aura-190x190.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/07\/PR_air2012aura-120x120@2x.jpg 240w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/a>Other World Computing\u00a0announced today the <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Air_2012\">OWC Mercury Aura\u00a0Pro<\/a> as the industry\u2019s first high-performance Solid State Drive upgrade for 2012 MacBook\u00a0Air computers. Available in four sizes \u2014 120GB, 180GB, 240GB, and 480GB capacities starting at $167.99 \u2014 the Mercury Aura Pro utilizes award-winning SandForce\u00a0technologies and Tier 1 Synchronous NAND to deliver sustained data rates over 500MB\/s.<\/p>\n<p><strong>Provides Future Upgrade Path <\/strong><\/p>\n<p>The Mercury Aura Pro offers owners of and those interested in the 2012 MacBook Air models the ability to upgrade the SSD when they need more storage and backup capacity. This flexibility is especially important for owners of the base model 11&#8243; MacBook Air with the factory 64GB SSD and the 13&#8243; model with 128GB capacity SSD. Now, instead of being \u201cfactory locked\u201d at the base model capacity configurations, owners can add up to 8x more capacity with a 480GB Mercury Aura Pro SSD.<!--more--><\/p>\n<p><strong>Lower Cost Immediate Upgrade<\/strong><\/p>\n<p>For 2012 MacBook Air owners wanting to immediately upgrade their machines to the maximum capacity, the OWC Mercury Aura Pro offers cost savings up to $255 compared to similarly sized factory options. For example, there are two choices for upgrading the 11&#8243; MacBook Air to maximum capacity:<\/p>\n<p><em>Factory upgrade:<\/em><\/p>\n<p>Add the $800 factory 512GB (500GB usable space) option to the $1099 128GB MacBook Air model. Total cost $1899 and no ownership of the stock 128GB flash module.<\/p>\n<p><em>OWC upgrade:<\/em><\/p>\n<p>Add the $644.99 480GB Mercury Aura Pro to the $999 64GB MacBook Air model. Total cost $1643.99 and continued benefit of re-using the 64GB factory flash module as an external drive with a sleek USB 3.0 bus-powered <a href=\"https:\/\/eshop.macsales.com\/item\/OWC\/MAU3ENVOY\/\">OWC Envoy<\/a> enclosure to be released at a future date.<\/p>\n<p><strong>Four Models Starting At $167.99 MSRP<\/strong><\/p>\n<p>The new OWC Mercury Aura Pro is available in four capacities compatible with all 11&#8243; and 13&#8243; 2012 MacBook Air models:<\/p>\n<ul>\n<li><a href=\"https:\/\/eshop.macsales.com\/item\/OWC\/SSDAP2A6G120\/\">120GB Mercury Aura Pro Express<\/a> with 7% over provisioning &amp; three year warranty &#8211;<strong> $167.99<\/strong><\/li>\n<li><a href=\"https:\/\/eshop.macsales.com\/item\/OWC\/SSDAP2A6G180\/\">180GB Mercury Aura Pro Express<\/a> with 7% over provisioning &amp; three year warranty &#8211;<strong> $224.99<\/strong><\/li>\n<li><a href=\"https:\/\/eshop.macsales.com\/item\/OWC\/SSDAP2A6G240\/\">240GB Mercury Aura Pro Express<\/a> with 7% over provisioning &amp; three year warranty &#8211;<strong> $319.99<\/strong><\/li>\n<li><a href=\"https:\/\/eshop.macsales.com\/item\/OWC\/SSDAP2A6G480\/\">480GB Mercury Aura Pro Express<\/a> with 7% over provisioning &amp; three year warranty &#8211;<strong> $644.99<\/strong><\/li>\n<\/ul>\n<p>The Mercury Aura Pro is available immediately in the 240GB capacity; while the 120, 180, and 480GB models can be pre-ordered with shipping expected on\/around August 6. All Mercury Aura Pro SSDs come complete with all required installation tools and instructions to make this an easy DIY upgrade.<\/p>\n<p><strong>The Fast SSD for Everyday Use<\/strong><\/p>\n<p>Several leading technology sites have noted the Mercury Aura Pro\u2019s outstanding performance potential compared to the Apple factory SSDs. <em><a href=\"http:\/\/www.electronista.com\/articles\/12\/07\/17\/up.to.480gb.capacity.500mb.per.second.speeds\/#ixzz20tAPwHSH\">Electronista.com<\/a><\/em> pointed out the \u201c<em>new and improved<\/em>\u201d Apple SSDs reach read speeds of 461MB per second and write speeds of 364MB per second, while the Mercury Aura Pro is rated at up to 500MB\/s. Expert SSD industry source <em><a href=\"http:\/\/thessdreview.com\/hardware\/notebooks\/macbook-air-mid-2012-mba-ultra-review-part-two-samsung-and-toshiba-sandforce-ssds-test\/2\/\">TheSSDReview.com<\/a><\/em> found LSI SandForce Driven\u2122 based SSDs offer \u201c<em>excellent performanc<\/em>e\u201d over 500MB\/s and that these SSDs \u201c<em>excel in highly compressible data testing which is the bread and butter of typical consumer use<\/em>.\u201d<\/p>\n<p><strong>Doesn\u2019t Slow Down With Use Like Ordinary SSDs<\/strong><\/p>\n<p>Ordinary SSDs offer fast read\/write performance during first initial uses, but then experience significant write speed degradation over repeated usage. <a href=\"http:\/\/macperformanceguide.com\/SSD-RealWorld.html\">Independent simulation tests<\/a> by leading drive performance experts confirm OWC Mercury Pro brand SSD\u2019s ultra-efficient Block Management &amp; Wear Leveling technologies are able to eliminate virtually any reduction in data transfer speeds over heavy long term usage of the drive and without dependency on less than effective OS TRIM management.<\/p>\n<p><strong>Up To 100X Greater Data Protection<\/strong><\/p>\n<p>Utilizing SandForce DuraClass\u2122 technology, the OWC Mercury Aura Pro is able to provide up to 100X higher data protection than ordinary SSDs as well as leading enterprise-class hard disk drives. By combining the highest level of Error Correction Code (ECC) and SandForce RAISE\u2122 (Redundant Array of Independent Silicon Elements) technology along with 7% over provisioning, the Mercury Aura Pro provides RAID-like data protection and reliability without loss of transfer speed due to parity.<\/p>\n<p>\u201c<em>OWC was the first independent manufacturer of SSD upgrades for the MacBook Air and we\u2019re pleased to once again be the first and only upgrade option for the new 2012 machines<\/em>,\u201d said Larry O\u2019Connor, Founder and CEO, Other World Computing. \u201c<em>Beyond being the only upgrade available, the Mercury Aura Pro SSD carries on the OWC tradition of offering best in class performance with significant cost savings compared to similar capacity factory options<\/em>.\u201d<\/p>\n<p><strong>Editor&#8217;s note:<\/strong> The press release does state that the accompanying OWC Envoy\u00a0enclosure will be released <em>at a future date<\/em> &#8211; <strong>it is not available at this time<\/strong>. The product&#8217;s development is a top priority of ours and we are anticipating that they will be available before end of year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Other World Computing\u00a0announced today the OWC Mercury Aura\u00a0Pro as the industry\u2019s first high-performance Solid State Drive upgrade for 2012 MacBook\u00a0Air computers. Available in four sizes \u2014 120GB, 180GB, 240GB, and 480GB capacities starting at $167.99 \u2014 the Mercury Aura Pro utilizes award-winning SandForce\u00a0technologies and Tier 1 Synchronous NAND to deliver sustained data rates over 500MB\/s. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":14529,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[6,3765],"class_list":["post-14528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-at-owc","category-owc-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OWC Announces Mercury Aura Pro As Industry\u2019s First Available High Performance Solid State Drive For All 2012 MacBook Air Models<\/title>\n<meta name=\"description\" content=\"First and Only Aftermarket SSD Upgrade In Capacities Up to 480GB Starting at $167.99 Provides Lower Cost Upgrade Path\" 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