{"id":14729,"date":"2012-08-14T11:27:32","date_gmt":"2012-08-14T16:27:32","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=14729"},"modified":"2014-05-22T13:28:42","modified_gmt":"2014-05-22T18:28:42","slug":"owc-announces-mercury-aura-pro-as-industrys-first-solid-state-drive-upgrade-for-2012-macbook-pro-with-retina-display","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/14729-owc-announces-mercury-aura-pro-as-industrys-first-solid-state-drive-upgrade-for-2012-macbook-pro-with-retina-display\/","title":{"rendered":"OWC Announces Mercury Aura Pro as Industry\u2019s First Solid State Drive Upgrade for 2012 MacBook Pro with Retina display"},"content":{"rendered":"<p><a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Retina_2012\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-14730\" title=\"\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/08\/PR_retina_SSD.jpg\" alt=\"\" width=\"280\" height=\"280\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/08\/PR_retina_SSD.jpg 280w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/08\/PR_retina_SSD-120x120.jpg 120w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/08\/PR_retina_SSD-190x190.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/08\/PR_retina_SSD-120x120@2x.jpg 240w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/a>Other World Computing announced today the <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Retina_2012\/\">OWC Mercury Aura\u00a0Pro<\/a> as the industry\u2019s first high-performance Solid State Drive upgrade for 2012 MacBook\u00a0Pro with Retina display (rMBP) computers. Available in 480GB capacity, the 6G (6Gb\/s) SandForce Driven Mercury Aura Pro offers rMBP owners 87.5 percent more capacity than the factory 256GB model. Additionally, customers buying the $579.99 MSRP Aura Pro direct from OWC until September 30, 2012, will later receive the OWC Envoy Pro USB 3.0 bus-powered portable enclosure (a $59.95 value) for re-tasking the rMBP\u2019s factory flash module as an external drive at no additional cost.<\/p>\n<p><strong>OWC \u201cUnlocks\u201d the Factory Capacity Limit<\/strong><\/p>\n<p>When introduced this past June, the MacBook Pro with Retina display base model offered a 256GB SSD configuration with no upgrade option. Now, instead of being \u201cfactory locked\u201d, rMBP owners can add 87.5 percent more capacity with a 480GB Mercury Aura Pro SSD. The only other and <a href=\"http:\/\/thessdreview.com\/our-reviews\/owc-mercury-aura-pro-express-6g-ssd-review-mba-owners\/7\/\">far more costly and time-intensive option<\/a> for rMBP owners, as discovered by <em>The SSD Review<\/em>.<em>com<\/em>, is to upgrade the SSD through an authorized dealer. Making this an even less desirable option is the fact that the original 256GB flash module is retained and sent back to Apple.<!--more--><\/p>\n<p><strong>Pricing, Availability<\/strong><\/p>\n<p>The Mercury Aura Pro for 2012 MacBook Pro with Retina display is available immediately on a pre-order basis for $579.99 MSRP with shipping to commence on\/about August 21. Orders placed direct with OWC by September 30, 2012, will receive the <a href=\"https:\/\/eshop.macsales.com\/shop\/OWC_Envoy_Pro\/\">OWC Envoy Pro USB 3.0 bus-powered portable enclosure<\/a> (a $59.95 value) for re-tasking the rMBP\u2019s factory flash module as an external drive. The external Envoy Pro enclosure will be shipped separately to all qualifying customers by the end of 2012.<\/p>\n<p>\u201c<em>We\u2019ve received significant user feedback that 256GB just doesn\u2019t provide adequate capacity for this machine and in fact, some users have maxed out the factory drive space<\/em>,\u201d said Larry O\u2019Connor, CEO, Other World Computing. \u201c<em>Offering nearly double the capacity along with the ability to reuse the factory drive as a high speed external drive is an unbeatable combination upgrade value<\/em>.\u201d<\/p>\n<p><strong>New Model Continues OWC\u2019s First-to-Market Streak<\/strong><\/p>\n<p>The new Mercury Aura Pro for 2012 rMBP machines continues OWC\u2019s two year streak as being the first manufacturer offering an SSD upgrade for the latest Apple notebook computers. There\u2019s an Aura Pro\/Envoy enclosure bundle for <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Air_2010\">2010<\/a> and <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Air_2011\">2011<\/a> MacBook<sup>\u00ae<\/sup> Air computers and an Aura Pro SSD upgrade for <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Air_2012\">2012 MacBook Air<\/a> owners.<\/p>\n<p>In addition offering first and only upgrades for the latest Apple machines, OWC also offers world record-breaking <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/\">3G (3Gb\/s) and 6G (6Gb\/s) Mercury SSDs<\/a> for nearly every Mac and PC produced over the past decade in capacities from<strong> <\/strong>30GB to 1TB with prices starting from $49.99.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Other World Computing announced today the OWC Mercury Aura\u00a0Pro as the industry\u2019s first high-performance Solid State Drive upgrade for 2012 MacBook\u00a0Pro with Retina display (rMBP) computers. Available in 480GB capacity, the 6G (6Gb\/s) SandForce Driven Mercury Aura Pro offers rMBP owners 87.5 percent more capacity than the factory 256GB model. Additionally, customers buying the $579.99 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":14730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[3765,21],"class_list":["post-14729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owc-news","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OWC Announces Mercury Aura Pro as Industry\u2019s First Solid State Drive Upgrade for 2012 MacBook Pro with Retina display<\/title>\n<meta name=\"description\" content=\"SandForce Driven 480GB SSD Offers 87.5 Percent More Capacity Than Factory 256GB SSD; 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