{"id":15381,"date":"2012-10-30T09:00:53","date_gmt":"2012-10-30T14:00:53","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=15381"},"modified":"2014-05-22T13:27:59","modified_gmt":"2014-05-22T18:27:59","slug":"owc-announces-mercury-aura-pro-as-industrys-first-solid-state-drive-upgrade-for-the-new-13-inch-macbook-pro-with-retina-display","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/15381-owc-announces-mercury-aura-pro-as-industrys-first-solid-state-drive-upgrade-for-the-new-13-inch-macbook-pro-with-retina-display\/","title":{"rendered":"OWC Announces Mercury Aura Pro as Industry\u2019s First  Solid State Drive Upgrade for the New 13-inch MacBook Pro with Retina display"},"content":{"rendered":"<p><a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Retina_2012\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-15382\" title=\"\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/10\/PR_13MBPRSSD.jpg\" alt=\"\" width=\"280\" height=\"280\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/10\/PR_13MBPRSSD.jpg 280w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/10\/PR_13MBPRSSD-120x120.jpg 120w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/10\/PR_13MBPRSSD-190x190.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2012\/10\/PR_13MBPRSSD-120x120@2x.jpg 240w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/a>Other World Computing\u00a0announced today the <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Retina_2012\/\">OWC Mercury Aura\u00a0Pro<\/a> is the industry\u2019s first high-performance Solid State Drive upgrade for the new 2012 13&#8243; MacBook\u00a0Pro with Retina display (rMBP) computers introduced by Apple\u00a0last week. Available in 480GB capacity for immediate ordering and with additional capacities to be announced in November, the 6G (6Gb\/s) SandForce Driven Mercury Aura Pro offers rMBP owners up to nearly 3x more storage and\/or backup capacity than the factory 128GB flash module.<!--more--><\/p>\n<p><strong>Offers $220 Savings, Continued Use of Factory Flash Module<\/strong><\/p>\n<p>In addition to offering significantly more capacity over the factory base 128GB SSD, the 480GB Mercury Aura Pro offers a $220 savings over the comparable sized 512GB factory capacity upgrade costing $800. Savings, however, aren\u2019t always measured just in dollars. A key benefit for Apple notebook owners when choosing an OWC SSD is the retention of the original factory flash module. When upgrading directly with the factory, consumers pay for the base flash capacity module, but do not get that original base flash module returned to them for re-use. Thanks to the OWC Envoy Pro USB 3.0 bus-powered portable enclosure (available late December), rMBP owners upgrading with a Mercury Aura Pro SSD can re-task the original factory flash module as an external drive for additional storage and\/or backup duty.<\/p>\n<p><strong>Expert Tested and Reviewed<\/strong><\/p>\n<p>Several leading technology sites have noted the Mercury Aura Pro\u2019s performance advantage compared to the Apple factory SSDs. <em><a href=\"http:\/\/www.electronista.com\/articles\/12\/07\/17\/up.to.480gb.capacity.500mb.per.second.speeds\/#ixzz20tAPwHSH\">Electronista.com<\/a><\/em> pointed out \u201cnew and improved\u201d Apple SSDs reach read speeds of 461MB per second and write speeds of 364MB per second, while the Mercury Aura Pro is rated at up to 500MB\/s. Expert SSD industry source <em><a href=\"http:\/\/thessdreview.com\/hardware\/notebooks\/macbook-air-mid-2012-mba-ultra-review-part-two-samsung-and-toshiba-sandforce-ssds-test\/2\/\">TheSSDReview.com<\/a><\/em> found LSI SandForce Driven based SSDs offer \u201cexcellent performance\u201d over 500MB\/s and that these SSDs \u201cexcel in highly compressible data testing which is the bread and butter of typical consumer use.\u201d <em><a href=\"http:\/\/www.macobserver.com\/tmo\/review\/owc-aura-pro-ssd-for-retina-mbp-maximum-speed-great-upgrade?utm_campaign=tmo_waylf\">The Mac Observer<\/a> <\/em>performed extensive benchmark testing and declared \u201c<em>The Aura Pro SSD outperforms the Apple SSD in nearly every way. For rMBP owners (or soon-to-be-owners) who ordered a model with the stock SSD, the upgrade to the Aura Pro is a no brainer if you need more capacity, speed, or both.<\/em>\u201d<\/p>\n<p><strong>Pricing, Availability<\/strong><\/p>\n<p>The Mercury Aura Pro for the 2012 13&#8243; MacBook Pro with Retina display is available immediately for $579.99. Additional capacity models will be announced and made available for ordering in November.<\/p>\n<p>\u201c<em>When we introduced the Mercury Aura Pro for the 15&#8243; MacBook Pro with Retina display this past June, we had received significant user feedback that the factory base 256GB flash capacity just wasn\u2019t adequate<\/em>,\u201d said Larry O\u2019Connor, Founder and CEO, Other World Computing. \u201c<em>Considering that the new 13&#8243; models offer as little as 128GB standard, the need for greater capacity is quite apparent. The Mercury Aura Pro offering nearly 3x the capacity, higher performance, and the ability to reuse the factory drive as a high speed external drive is an unbeatable combination upgrade value.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Other World Computing\u00a0announced today the OWC Mercury Aura\u00a0Pro is the industry\u2019s first high-performance Solid State Drive upgrade for the new 2012 13&#8243; MacBook\u00a0Pro with Retina display (rMBP) computers introduced by Apple\u00a0last week. Available in 480GB capacity for immediate ordering and with additional capacities to be announced in November, the 6G (6Gb\/s) SandForce Driven Mercury Aura [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":15382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[3765,21],"class_list":["post-15381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owc-news","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OWC Announces Mercury Aura Pro as Industry\u2019s First Solid State Drive Upgrade for the New 13-inch MacBook Pro with Retina display<\/title>\n<meta name=\"description\" content=\"SandForce Driven 480GB SSD Offers Nearly 3x More Capacity Than Factory Standard 128GB SSD; 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