{"id":16474,"date":"2013-01-06T10:24:32","date_gmt":"2013-01-06T16:24:32","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=16474"},"modified":"2016-05-04T16:46:41","modified_gmt":"2016-05-04T21:46:41","slug":"other-world-computing-offers-industrys-only-internal-and-external-high-performance-ssd-storage-solution-for-2012-apple-macbook-pro-with-retina-display-computers","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/16474-other-world-computing-offers-industrys-only-internal-and-external-high-performance-ssd-storage-solution-for-2012-apple-macbook-pro-with-retina-display-computers\/","title":{"rendered":"OWC Offers Only SSD Storage Solution for 2012 Retina MBP"},"content":{"rendered":"

\"\"Other World Computing announced today the OWC Mercury Aura Pro and Envoy Pro<\/a> as the industry\u2019s only high-performance internal and external Solid State Drive storage solution for 2012 MacBook\u00ae Pro with Retina display (rMBP) computers. Available in 480GB capacity, the 6G (6Gb\/s) SandForce Driven\u2122 Mercury Aura Pro offers rMBP owners up to nearly 3x more storage and\/or backup capacity than the factory base model 128GB flash module. The Envoy Pro offers continued use of the factory flash module after upgrading with the Aura Pro. OWC will highlight the Mercury Aura Pro and Envoy Pro along with its broad line of award-winning SSDs<\/a> in its booth #5812 in the LVCC North Hall during the Consumer Electronics Show (CES), which begins Tuesday in Las Vegas, Nevada.<\/p>\n

Eliminates \u2018Factory Locked\u2019 Storage Configuration, Offers Savings Over Factory Upgrade<\/strong><\/p>\n

Instead of being \u2018factory locked\u2019, the OWC Aura Pro gives rMBP owners the freedom to upgrade internal capacity to meet storage needs. When first introduced, the MacBook Pro with Retina display base model offered a 256GB SSD configuration with no upgrade option. Current 13 and 15 inch base model SSD configurations range from 128GB to 256GB. The 480GB Mercury Aura Pro offers a $220 savings over the comparable sized 512GB factory capacity upgrade costing $800. And just like other OWC upgrades, all required installation tools and a free \u2018how-to\u2019 video are included to make the Aura Pro an easy and money-saving DIY upgrade.<\/p>\n

Envoy Pro Offers Continued Use of Factory Flash Module<\/strong><\/p>\n

A key benefit for Apple notebook owners when choosing an OWC SSD is the retention of the original factory flash module. When upgrading directly with the factory, consumers pay for the base flash capacity module, but do not get that original base flash module returned to them for re-use. Thanks to the OWC Envoy Pro portable enclosure, rMBP owners upgrading with a Mercury Aura Pro SSD can re-task the original factory flash module as a USB 3.0\/2.0 bus-powered external drive for additional storage and\/or backup duty.<\/p>\n

Expert Tested and Reviewed<\/strong>
\nSeveral leading technology sites have noted the Mercury Aura Pro\u2019s performance advantage compared to the Apple factory SSDs. Electronista.com<\/a> pointed out \u201cnew and improved\u201d Apple SSDs reach read speeds of 461MB per second and write speeds of 364MB per second, while the Mercury Aura Pro is rated at up to 500MB\/s. Expert SSD industry source TheSSDReview.com<\/a> found LSI SandForce Driven\u2122 based SSDs offer \u201cexcellent performance\u201d over 500MB\/s and that these SSDs \u201cexcel in highly compressible data testing which is the bread and butter of typical consumer use.\u201d The Mac Observer<\/a> performed extensive benchmark testing and declared \u201cThe Aura Pro SSD outperforms the Apple SSD in nearly every way. For rMBP owners (or soon-to-be-owners) who ordered a model with the stock SSD, the upgrade to the Aura Pro is a no-brainer if you need more capacity, speed, or both.\u201d<\/p>\n

Pricing, Availability<\/strong>
\nThe Mercury Aura Pro for the 2012 MacBook Pro with Retina display computers is available immediately as a drive only for $579.99<\/a> and value priced bundle with the Envoy Pro for $629.99<\/a>. Additional capacity models will be announced later in 2013. For more information on the Mercury Aura Pro for 2012 MacBook Pro with Retina display, visit: https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Aura_Pro_Retina_2012\/<\/a><\/p>\n

\u201cWe\u2019re thrilled to offer the only complete, high-performance internal and external SSD-based storage solution to owners of the most advanced Apple MacBook offered,\u201d<\/em> said Larry O\u2019Connor, Founder and CEO, Other World Computing. \u201cWith the base Retina models offering as little as 128GB capacity, our mission was to create a SSD with greater capacity, but with significant cost savings versus comparable-sized factory options. Our second challenge was to design an external enclosure that could handle the power requirements of the factory flash module. Envoy Pro is an exceptional feat of engineering and Retina owners will find it was certainly worth the wait.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Other World Computing announced today the OWC Mercury Aura Pro and Envoy Pro as the industry\u2019s only high-performance internal and external Solid State Drive storage solution for 2012 MacBook\u00ae Pro with Retina display (rMBP) computers. Available in 480GB capacity, the 6G (6Gb\/s) SandForce Driven\u2122 Mercury Aura Pro offers rMBP owners up to nearly 3x more […]<\/p>\n","protected":false},"author":16,"featured_media":16475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[3765,21],"class_list":["post-16474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owc-news","category-press-releases"],"yoast_head":"\nOther World Computing Offers Industry\u2019s Only Internal and External High Performance SSD Storage Solution for 2012 Apple MacBook Pro with Retina Display Computers<\/title>\n<meta name=\"description\" content=\"480GB Solid State Drive Offers Nearly 3x More Storage Capacity Than Factory Base SSD and Higher 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