{"id":16737,"date":"2013-02-05T08:33:07","date_gmt":"2013-02-05T14:33:07","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=16737"},"modified":"2014-05-22T13:26:24","modified_gmt":"2014-05-22T18:26:24","slug":"other-world-computing-expands-industrys-only-ssd-upgrade-solution-for-apple-macbook-pro-with-retina-display-computers","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/16737-other-world-computing-expands-industrys-only-ssd-upgrade-solution-for-apple-macbook-pro-with-retina-display-computers\/","title":{"rendered":"Other World Computing Expands Industry\u2019s Only SSD Upgrade Solution for Apple MacBook Pro with Retina Display Computers"},"content":{"rendered":"

\"\"<\/a>Other World Computing announced today its OWC Aura Pro<\/a>, the industry\u2019s only high-performance Solid State Drive upgrade for all 13″ and 15″ MacBook\u00a0Pro with Retina display (rMBP) computers, is now available in a 240GB capacity that offers up to 2x the capacity of the factory base SSD found in the 13″ rMBP model.<\/p>\n

A Better Upgrade Value Than Factory Option<\/strong><\/p>\n

The 13″ rMBP comes standard with a 128GB SSD and it costs $300 to upgrade at the factory to a 256GB SSD. However, when upgrading directly with the factory, consumers have paid for that base 128GB module, but do not get that original base flash module returned to them for re-use.<\/p>\n

The OWC Aura Pro SSD and Envoy Pro enclosure bundle comes complete with installation tools, installation video, and offers comparable cost and capacity \u2014 $319.99 and 240GB (256GB SSD before 7% over-provisioning) \u2014 to the factory 256GB upgrade option, but with the added value of being able to use the factory base SSD module as an external storage device via the Envoy Pro.<\/p>\n

Complements Apple\u2019s Best Designs<\/strong><\/p>\n

The OWC Envoy Pro combines elegance and functionality into a sleek, yet rugged portable storage solution that complements the design and finish of the rMBP. It\u2019s so impressive in form and function that it inspired Jim Tanous of The Mac Observer<\/em> to proclaim it \u201cabsolutely beautiful and on par with the best that has come out of Jony Ive\u2019s (SVP of Industrial Design at Apple) labs.\u201d While the aluminum body is protecting the drive\u2019s data, the Envoy Pro\u2019s minimal size allows for simple stowing in coat pockets, backpacks or briefcases. A USB 3.0\/2.0 interface offers speedy transfer rates of up to 500MB\/s and because the Envoy Pro is bus-powered, it doesn\u2019t require the \u201cleash\u201d of an AC power adapter.<\/p>\n

Joins Existing 480GB Model Offering Huge Savings<\/strong><\/p>\n

The new 240GB Aura Pro SSD joins the previously announced 480GB (512GB before 7% over-provisioning) Aura Pro offered at $579.99 or \u00a0as a bundle with Envoy Pro for $629.99. The 480GB Aura Pro offers a $220 savings over the comparable sized 512GB factory capacity upgrade costing $800 in the base 13″ rMBP.<\/p>\n

Expert Tested and Reviewed<\/strong><\/p>\n

Several leading technology sites have noted the Aura Pro\u2019s performance advantage compared to the Apple factory SSDs. Electronista.com<\/a><\/em> pointed out \u201cnew and improved\u201d Apple SSDs reach read speeds of 461MB per second and write speeds of 364MB per second, while the Aura Pro is rated at up to 500MB\/s. Expert SSD industry source TheSSDReview.com<\/a><\/em> found LSI SandForce Driven\u2122 based SSDs offer \u201cexcellent performance\u201d over 500MB\/s and that these SSDs \u201cexcel in highly compressible data testing which is the bread and butter of typical consumer use.\u201d The Mac Observer<\/a> <\/em>performed extensive benchmark testing and declared \u201cThe Aura Pro SSD outperforms the Apple SSD in nearly every way. For rMBP owners (or soon-to-be-owners) who ordered a model with the stock SSD, the upgrade to the Aura Pro is a no brainer if you need more capacity, speed, or both.\u201d<\/p>\n

\u201cWe\u2019re very excited to expand our capacity and performance increasing SSD internal upgrades for these leading-edge Apple machines<\/em>,”\u00a0said Larry O\u2019Connor, Founder and CEO, Other World Computing.\u00a0“It’s a total package solution that delivers the exceptionally high-value benefit of continued use of the factory SSD via a beautiful, compact, and rugged high-performance portable storage solution.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Other World Computing announced today its OWC Aura Pro, the industry\u2019s only high-performance Solid State Drive upgrade for all 13″ and 15″ MacBook\u00a0Pro with Retina display (rMBP) computers, is now available in a 240GB capacity that offers up to 2x the capacity of the factory base SSD found in the 13″ rMBP model. A Better […]<\/p>\n","protected":false},"author":16,"featured_media":16738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[3765,21],"class_list":["post-16737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owc-news","category-press-releases"],"yoast_head":"\nOther World Computing Expands Industry\u2019s Only SSD Upgrade Solution for Apple MacBook Pro with Retina Display Computers<\/title>\n<meta name=\"description\" content=\"New 240GB SSD Model Offers Nearly 2x More Storage Capacity Than Factory Base 128GB SSD; Bus-Powered Envoy Pro Enclosure Offers Continued Use of Factory Flash Module As External Storage\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/16737-other-world-computing-expands-industrys-only-ssd-upgrade-solution-for-apple-macbook-pro-with-retina-display-computers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Other World Computing Expands Industry\u2019s Only SSD Upgrade Solution for Apple MacBook Pro with Retina Display Computers\" \/>\n<meta property=\"og:description\" content=\"New 240GB SSD Model Offers Nearly 2x More Storage Capacity Than Factory Base 128GB SSD; 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