{"id":20758,"date":"2013-10-22T15:41:09","date_gmt":"2013-10-22T20:41:09","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=20758"},"modified":"2014-05-22T13:23:25","modified_gmt":"2014-05-22T18:23:25","slug":"apple-unveils-a-lot-at-todays-special-event","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/20758-apple-unveils-a-lot-at-todays-special-event\/","title":{"rendered":"Apple Unveils &#8216;A Lot&#8217; At Today&#8217;s Special Event"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-20762\" alt=\"Oct. 2013 event\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2014\/10\/Oct.-2013-event.jpg\" width=\"280\" height=\"166\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2014\/10\/Oct.-2013-event.jpg 280w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2014\/10\/Oct.-2013-event-202x120.jpg 202w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2014\/10\/Oct.-2013-event-190x113.jpg 190w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/>Apple announced about a week ago that they still had \u201ca lot\u201d to cover with today\u2019s special event. And they weren\u2019t kidding. Plenty of new hardware was unveiled alongside new software with OS X Mavericks, and iLife and iWork updates.<\/p>\n<p>As usual, Apple CEO Tim Cook took the stage first and discussed the success of the recently released iPhone 5S and 5C models as well as iOS 7, iTunes Radio and the App Store. But the main focus at today\u2019s event was showing off several new products and new software across Apple\u2019s iPad and Mac lineup.<\/p>\n<p>Check out below for what was unveiled:<!--more--><\/p>\n<h2><b>Mavericks<\/b><\/h2>\n<p><a href=\"https:\/\/eshop.macsales.com\/blog\/18931-wwdc-2013-keynote-highlights\">Announced at the WWDC keynote<\/a>, OS X Mavericks is finally ready to go and made available for download today. And there\u2019s more than just a new naming convention with this iteration. But standing above all of the new features and technology behind Mavericks was the pricing bombshell that was dropped; OS X Mavericks will be a free download for users. That\u2019s right: Free. This even goes for users that will be upgrading from Snow Leopard. Apple clearly aims to get as many users as possible upgraded as quickly as possible to the new operating system. And Craig Federighi stepped to the stage to talk about Mavericks and all of its new features, many of which were covered back in June:<\/p>\n<p><b>Compressed Memory:<\/b> This is a new memory management feature that Apple says will compress data while in use almost instantly, so you can store more data without increasing your RAM. With Compressed Memory, you\u2019ll be able to run more apps without a slowdown.<\/p>\n<p><b>Integrated graphics:<\/b> Mavericks will intelligently allocate more or less video memory to graphics as needed.<\/p>\n<p><b>OpenCL Support:<\/b> OpenCL in OS\u00a0X Mavericks supports Intel HD Graphics 4000, Intel HD Graphics 5000, and\u00a0Intel Iris Pro integrated graphics processors.<\/p>\n<p><b>Multiple Displays: <\/b>This<b> <\/b>allows<b> <\/b>access to menus and the Dock on different screens, making full-screen apps much easier to work with on multiple display setups. Have multiple app windows running on either display or run an app full screen on each\u00a0one. You can even use AirPlay and Apple TV to wirelessly turn your HDTV into a fully functional display.<\/p>\n<p><b>Finder Tabs:<\/b> You\u2019ll finally be able to open tabbed windows when using Finder. The simple but useful feature will help you organize your desktop. Files can be placed from one tab to another simply by dragging and dropping.<\/p>\n<p><b>Notifications:<\/b> Notifications made its debut in OS X Mountain Lion but has been tweaked in Mavericks, allowing for more interactivity. One-click interactivity should help make notification much more intuitive and useful for OS X. Your Mac will also sum up notifications you\u2019ve missed while away from your computer.<\/p>\n<p><b>Tags:<\/b> Searching and organizing your files should prove to be an easier task with the Tags feature. It\u2019s pretty simple. Just tag files you want grouped together with a unique name, and when you search that tag name in Finder, it will bring up the group of files together.<\/p>\n<p><b>iCloud Keychain:<\/b> iCloud keychain works similarly to the Keychain app already on your Mac \u2013 just via your iCloud account instead. This one is for those among us that can\u2019t remember the 20 different passwords we have for 20 different accounts.<\/p>\n<p><b>Safari:<\/b> Safari gets the typical performance and functionality upgrade with new power-saving technologies. One cool new feature is Shared Links, which lets you see links posted by people you follow on Twitter and LinkedIn in the new Safari Sidebar.<\/p>\n<p><b>Calendar:<\/b> Calendar gets a bright new refresh, ditching the faux leather look of old. The new event inspector will even take a peek at what you have approaching and show travel time estimates and even weather forecasts for that date.<\/p>\n<p><b>iBooks:<\/b> iBooks has been strictly an iOS app since its 2010 release but now makes its desktop debut. Books that you download in iOS will also automatically appear in iBooks on your Mac, so you can pick up where you left off.<\/p>\n<p><b>Maps:<\/b> Not much to see here. Basically this is just an OS X version of the iOS Maps application with Multi-Touch gestures.<\/p>\n<p><b>Mavericks Compatibility:<\/b><\/p>\n<ul>\n<li>iMac (Mid 2007 or newer)<\/li>\n<li>MacBook (Late 2008 Aluminum, or\u00a0Early\u00a02009 or\u00a0newer)<\/li>\n<li>MacBook\u00a0Pro (Mid\/Late 2007 or newer)<\/li>\n<li>MacBook Air (Late 2008 or\u00a0newer)<\/li>\n<li>Mac mini (Early 2009 or\u00a0newer)<\/li>\n<li>Mac Pro (Early 2008 or\u00a0newer)<\/li>\n<li>Xserve (Early 2009)<\/li>\n<\/ul>\n<p><b>Software <\/b><\/p>\n<p>iLife and iWork were also given new versions for Mavericks and iOS, available today. The apps were given a cleaner, simpler design with performance boosts as well a bevy of new features. The new iLife and iWork programs are also now 64-bit.<\/p>\n<h2>MacBook Pro<\/h2>\n<p>The MacBook Pro with Retina display also got an expected refresh with new Haswell-based models in both 13 and 15 inches. The new models will deliver Iris graphics with a 90% increase in performance over the previous generation with nine hours of battery life in the 13 inch model and eight in the 15 inch model. The new models also feature faster PCIe SSDs, faster WiFi and Thunderbolt 2 ports while coming in at a price point lower than their predecessors.<\/p>\n<p><b>Pricing and Availability:<\/b><\/p>\n<ul>\n<li>13 inch \u2013 $1,299 (base model)<\/li>\n<li>15 inch\u2013 $1,999 (base model)<\/li>\n<\/ul>\n<p>Both models are available today<\/p>\n<p><b>MacBook Pro (non-Retina model)<\/b><\/p>\n<p>Apple has officially eliminated the 15 inch model of the non-Retina MacBook Pro from its lineup. Remaining is only the 13 inch model, leaving it as the only option for those not wanting the more expensive flash storage or those still wanting a built-in optical drive.<\/p>\n<h2><b>Mac Pro <\/b><\/h2>\n<p>While it\u2019s not yet available, the long awaited new Mac Pro\u2019s release day is near (as long as you consider \u201cbefore the end of the year\u201d near). Apple showed off its new cylindrical powerhouse that features up to 12-core Xeon CPUs and up to 64GB of user-accessible DRAM and 1TB flash storage. The Mac Pro, of course, features six Thunderbolt 2 ports as well as four USB 3.0 ports. And even with all of this power, Apple claims the built-in-the-U.S. machine is as quiet as a Mac mini and uses 70% less power than the previous generation Mac Pro.<\/p>\n<p><b>Pricing and Availability:<\/b><\/p>\n<ul>\n<li>$2,999 \u2013 Base model, with an upgrade option beginning at $3,999<\/li>\n<li>Available in December<\/li>\n<\/ul>\n<h2><b>iPad Air<\/b><\/h2>\n<p>With its first major refresh since the 2011 iPad 2 form factor or the 2012 Retina display addition, the 9.7 inch iPad got a major overhaul. And a new name. The iPad Air replaces the aging form-factor of its predecessor, while trimming some of the fat. Weighing in at just one pound, the iPad Air is thinner, lighter and more powerful than any 9.7 iPad that came before it. The iPad Air\u2019s bezel is 43 percent thinner and its profile is 20 percent slimmer at just 7.5mm. The iPad Air gets 64-bit architecture and the same A7 processor as the iPhone 5S and its M7 motion chip. You\u2019ll also get the standard graphics, WiFi performance and camera upgrade with the iPad Air and expanded LTE support from international carriers. However, one feature that didn\u2019t make its way to the new iPad from the iPhone 5S is the Touch ID fingerprint sensor.<\/p>\n<p><b>Pricing and Availability:<\/b><\/p>\n<ul>\n<li>Like previous models, pricing for the iPad Air begins at $499<\/li>\n<li>Available in silver or space gray beginning Nov. 1.<\/li>\n<\/ul>\n<p><b>iPad 2<\/b><\/p>\n<p>Apple has surprisingly decided to keep the iPad 2 as part of its lineup as the cheaper model full-sized iPad. The iPad 2 remains $399.<\/p>\n<h2><b>iPad mini with Retina\u00a0<\/b>display<\/h2>\n<p>The iPad mini received a major update today with the addition of a Retina display (2048 x 1536 resolution). The mini also gets the A7 processor that will bring up to a 4X boost in performance without deviating from the 10 hour battery performance point we\u2019ve come to know and love. The cameras and WiFi also see an upgrade in the mini, which unlike its big brother, retains the same design.<\/p>\n<p><b>Pricing and Availability:<\/b><\/p>\n<ul>\n<li>Pricing begins at $399<\/li>\n<li>Available later in November<\/li>\n<\/ul>\n<p><b>iPad mini (non-Retina)<\/b><\/p>\n<p>Like the 9.7-inch iPad, the mini will keep the cheaper non-Retina model on board.<\/p>\n<h2>Not Announced<\/h2>\n<p>Despite expectations, there was no upgrade to Haswell or otherwise for the Mac mini, or\u00a0iOS 7.0.3 update. And while we didn\u2019t expect an announcement of the mythical full-fledged TV set, there were murmurs, whispers and all-out rumors of a refresh of the Apple TV, but alas, it was not to be.<\/p>\n<p>Of course, there also was no smartwatch in sight. Apple typically waits until a product is good and ready to release. Indications are that a watch is still in early development, and it would be surprising to see Apple push the release of such a product simply as a reactionary move to competitors\u2019 products. But some of us foolishly got our hopes up \u2013 even if just a tiny, tiny bit \u2013 that the smartwatch\u2019s time had come.<\/p>\n<p>So, what caught your attention the most with today\u2019s announcements? Were you pleased with the hardware and software announcements, or were you hoping for Apple to break new ground? Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple announced about a week ago that they still had \u201ca lot\u201d to cover with today\u2019s special event. And they weren\u2019t kidding. Plenty of new hardware was unveiled alongside new software with OS X Mavericks, and iLife and iWork updates. As usual, Apple CEO Tim Cook took the stage first and discussed the success of [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":20762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[2366,2646],"class_list":["post-20758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-news","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Unveils &#039;A Lot&#039; At Today&#039;s Special Event<\/title>\n<meta name=\"description\" content=\"Apple unveils products and software at special event today\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/20758-apple-unveils-a-lot-at-todays-special-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Unveils &#039;A Lot&#039; 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