{"id":25339,"date":"2014-06-24T14:47:40","date_gmt":"2014-06-24T19:47:40","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=25339"},"modified":"2014-06-24T14:47:40","modified_gmt":"2014-06-24T19:47:40","slug":"is-microsoft-getting-into-the-used-mac-market","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/25339-is-microsoft-getting-into-the-used-mac-market\/","title":{"rendered":"Is Microsoft Getting Into the Used Mac Market?"},"content":{"rendered":"

Here we go again\u2026 It\u2019s nothing new for Microsoft to use a little creativity to unload some of its Surface tablet stock in exchange for an Apple device. And after their efforts last fall<\/a>, the company has once again hatched a plan to convert Apple users to its own products.<\/p>\n

Microsoft is willing to give you up to $650 in store credit<\/a> toward its new 12-inch Surface Pro 3 tablet that begins at $799\u2026 with one small caveat\u2026 it\u2019ll cost you a working MacBook Air. Correction: A good condition, current generation<\/em> working MacBook Air.<\/p>\n

Of course, you can trade in other working models (Microsoft doesn\u2019t indicate which it accepts), but the deal suggests only the newest model Airs that are in good condition will get the top end of that $650. We\u2019re guessing their dollar offer takes a precipitous<\/span> bit of a decline after that. So judge for yourself whether you\u2019re actually trading \u201cup\u201d in this situation, or if it only seems like a good deal \u2026 on the surface.<\/p>\n

Microsoft also benefits in that it could likely turn around and sell used Airs in good condition for about $700-$750. Whereas the Surface, as shown from Microsoft\u2019s selloff in the past, loses its value as fast as a new car driven off the lot.<\/p>\n

But with this offer, it\u2019s clear that Microsoft has set the bar pretty high in terms of who it views as its direct competition. And we can\u2019t fault them for being creative in their marketing. Heck, maybe they\u2019re just using that creative marketing to get some new Macs in their team\u2019s hands :)<\/p>\n","protected":false},"excerpt":{"rendered":"

Here we go again\u2026 It\u2019s nothing new for Microsoft to use a little creativity to unload some of its Surface tablet stock in exchange for an Apple device. And after their efforts last fall, the company has once again hatched a plan to convert Apple users to its own products. Microsoft is willing to give […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[2646,7],"class_list":["post-25339","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-random-thoughts-and-topics"],"yoast_head":"\nIs Microsoft Getting Into the Used Mac Market?<\/title>\n<meta name=\"description\" content=\"The trade in deal for the surface might not be as good as advertised.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/25339-is-microsoft-getting-into-the-used-mac-market\/\" \/>\n<meta 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