{"id":29373,"date":"2015-03-24T16:30:54","date_gmt":"2015-03-24T21:30:54","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=29373"},"modified":"2015-03-25T09:08:04","modified_gmt":"2015-03-25T14:08:04","slug":"becoming-steve-jobs-available-now-promises-to-separate-the-myth-from-the-man","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/29373-becoming-steve-jobs-available-now-promises-to-separate-the-myth-from-the-man\/","title":{"rendered":"‘Becoming Steve Jobs’ Available Now, Promises to Separate the Myth from the Man"},"content":{"rendered":"

\"Cover<\/a><\/p>\n

Not long after Apple co-founder Steve Jobs passed away in October of 2011, the officially-sanctioned biography of the man titled “Steve Jobs” was published. Written by famed biographer Walter Isaacson, the book was a bestseller and a disappointment to many longtime Apple watchers who felt that the book simply reiterated the same myths about Jobs. Nearly four years later, a new biography has been published: “Becoming Steve Jobs” by Brent Schlender and Fast Company<\/em> executive editor Rick Tetzeli.<\/p>\n

The book has been touted recently by executives at Apple who worked with Jobs, and it’s quite different from the official biography by Isaacson. Brent Schlender is a long-time tech journalist who was a close friend of Jobs, and the fact that Schlender\u00a0wanted to clear some of the misconceptions about Jobs\u00a0endeared him to the executive staff. Tim Cook, who called the Isaacson biography a “tremendous disservice,” agreed to be interviewed by the duo for the new book.<\/p>\n

According to Apple PR representative Steve Dowling, “We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.” The book is available for $11.99 on Kindle or $19.83 in hardback at Amazon.com, for $12.99 through the iBookstore, and $30 at many bookstores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Not long after Apple co-founder Steve Jobs passed away in October of 2011, the officially-sanctioned biography of the man titled “Steve Jobs” was published. Written by famed biographer Walter Isaacson, the book was a bestseller and a disappointment to many longtime Apple watchers who felt that the book simply reiterated the same myths about Jobs. 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