{"id":29564,"date":"2015-04-03T09:15:29","date_gmt":"2015-04-03T14:15:29","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=29564"},"modified":"2015-04-08T14:24:20","modified_gmt":"2015-04-08T19:24:20","slug":"hot-read-wired-uncovers-history-of-the-apple-watch","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/29564-hot-read-wired-uncovers-history-of-the-apple-watch\/","title":{"rendered":"Hot Read: Wired Uncovers \u2018History of the Apple Watch\u2019"},"content":{"rendered":"

\"iPad-globe\"On Thursday, we showed you a look into Apple\u2019s wrist accessory history with the \u201ciWatch\u201d circa 1999. Now, Wired.com<\/a> has taken a look at the history behind Apple\u2019s wrist accessory future: the Apple Watch.<\/p>\n

The long form article<\/a> has insight from executive members of Apple\u2019s team, which shows exactly what the company is trying to achieve with the Apple Watch, as this excerpt illustrates:<\/p>\n

\u201cQuestions started coalescing around the idea of a watch: What could it add to people\u2019s lives? What new things could you do with a device that you wear? Around this time, Ive began a deep investigation of horology, studying how reading the position of the sun evolved into clocks, which evolved into watches. Horology became an obsession. That obsession became a product.<\/i><\/em><\/p>\n

Along the way, the Apple team landed upon the Watch\u2019s raison d\u2019\u00eatre. It came down to this: Your phone is ruining your life. Like the rest of us, Ive, Lynch, Dye, and everyone at Apple are subject to the tyranny of the buzz\u2014the constant checking, the long list of nagging notifications.\u201d<\/i><\/em><\/p>\n

It\u2019s definitely worth a read to get a better idea of Apple\u2019s thinking behind its first new modern product line without Steve Jobs at the helm.<\/p>\n

Source:<\/strong> www.wired.com\/2015\/04\/the-apple-watch\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On Thursday, we showed you a look into Apple\u2019s wrist accessory history with the \u201ciWatch\u201d circa 1999. Now, Wired.com has taken a look at the history behind Apple\u2019s wrist accessory future: the Apple Watch. 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