{"id":29981,"date":"2015-04-17T17:45:13","date_gmt":"2015-04-17T22:45:13","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=29981"},"modified":"2015-04-20T09:29:13","modified_gmt":"2015-04-20T14:29:13","slug":"apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/","title":{"rendered":"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook"},"content":{"rendered":"<p><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29982\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM.png\" alt=\"Screen Shot 2015-04-17 at 2.20.48 PM\" width=\"600\" height=\"802\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM.png 628w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM-90x120.png 90w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM-242x323.png 242w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM-142x190.png 142w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM-90x120@2x.png 180w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM-242x323@2x.png 484w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM-142x190@2x.png 284w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>After tearing down the <a href=\"https:\/\/eshop.macsales.com\/blog\/29795-owc-tear-down-of-new-12-macbook-reveals-ssd-not-user-upgradeable\">thin new 2015 12\u201d MacBook<\/a>, we found an interesting tidbit in System Profiler\u00a0under \u201cNVMExpress\u201d category.<\/p>\n<p>The MacBook\u2019s SSD is named \u201cApple SSD\u201d with a part number of AP0256H. Typically the SSDs in Macs have a label of \u201cSM\u201d for Samsung or \u201cSD\u201d for SanDisk, for example. The \u201cAP\u201d prefix would certainly seem to point to the SSD being Apple designed.<\/p>\n<p>This, of course, would be a logical next step after Apple <a href=\"http:\/\/techcrunch.com\/2012\/01\/11\/why-apple-bought-anobit\/\">bought Israeli semiconductor startup Anobit Technologies<\/a> in the late 2011\/early 2012 timeframe.<\/p>\n<p>And of course, as we <a href=\"https:\/\/eshop.macsales.com\/blog\/29694-os-x-10-10-3-yosemite-brings-nvm-express-protocol-enhanced-4k-display-support\">noted earlier this week<\/a> on the Rocket Yard, Apple has also shifted its SSD interface from AHCI protocol to support for the NVM Express SSD Interface (also known as NVMe)\u00a0in Mac OS X 10.10.3, which is optimized for PCIe-based SSDs. The change should provide faster SSD performance than is possible with current AHCI implementations.<\/p>\n<p>So, is Apple using its own NAND controller for first time in a laptop with the new 12\u201d MacBook? This evidence would certainly seem to point in that direction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After tearing down the thin new 2015 12\u201d MacBook, we found an interesting tidbit in System Profiler\u00a0under \u201cNVMExpress\u201d category. The MacBook\u2019s SSD is named \u201cApple SSD\u201d with a part number of AP0256H. Typically the SSDs in Macs have a label of \u201cSM\u201d for Samsung or \u201cSD\u201d for SanDisk, for example. The \u201cAP\u201d prefix would certainly [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":29982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[2366],"class_list":["post-29981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook<\/title>\n<meta name=\"description\" content=\"After tearing down the thin new 2015 12\u201d MacBook, we found an interesting tidbit in System Profiler\u00a0under \u201cNVMExpress\u201d category. The MacBook\u2019s SSD is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook\" \/>\n<meta property=\"og:description\" content=\"After tearing down the thin new 2015 12\u201d MacBook, we found an interesting tidbit in System Profiler\u00a0under \u201cNVMExpress\u201d category. The MacBook\u2019s SSD is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/PoweredbyOWC\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-17T22:45:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-20T14:29:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"628\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OWC Newsfeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/poweredbyOWC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWC Newsfeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/\"},\"author\":{\"name\":\"OWC Newsfeed\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b\"},\"headline\":\"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook\",\"datePublished\":\"2015-04-17T22:45:13+00:00\",\"dateModified\":\"2015-04-20T14:29:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/\"},\"wordCount\":185,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"keywords\":[\"Anobit\",\"Apple\",\"controller\",\"SSD\"],\"articleSection\":[\"Apple News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/\",\"name\":\"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\"},\"datePublished\":\"2015-04-17T22:45:13+00:00\",\"dateModified\":\"2015-04-20T14:29:13+00:00\",\"description\":\"After tearing down the thin new 2015 12\u201d MacBook, we found an interesting tidbit in System Profiler\u00a0under \u201cNVMExpress\u201d category. The MacBook\u2019s SSD is\",\"breadcrumb\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eshop.macsales.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"name\":\"Rocket Yard\",\"description\":\"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.\",\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\",\"name\":\"OWC\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"contentUrl\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"width\":1024,\"height\":1024,\"caption\":\"OWC\"},\"image\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b\",\"name\":\"OWC Newsfeed\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g\",\"caption\":\"OWC Newsfeed\"},\"description\":\"The OWC Newsfeed provides the latest OWC, MacSales.com, Rocket Yard, and industry news, information, and announcements for your reading pleasure and shareability!\",\"sameAs\":[\"http:\/\/www.owc.com\",\"https:\/\/www.facebook.com\/PoweredbyOWC\/\",\"https:\/\/www.pinterest.com\/owcmacsales\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/poweredbyOWC\",\"https:\/\/www.youtube.com\/user\/OWCmacsales?sub_confirmation=1\"],\"url\":\"https:\/\/eshop.macsales.com\/blog\/author\/owc-newsfeed\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook","description":"After tearing down the thin new 2015 12\u201d MacBook, we found an interesting tidbit in System Profiler\u00a0under \u201cNVMExpress\u201d category. The MacBook\u2019s SSD is","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/","og_locale":"en_US","og_type":"article","og_title":"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook","og_description":"After tearing down the thin new 2015 12\u201d MacBook, we found an interesting tidbit in System Profiler\u00a0under \u201cNVMExpress\u201d category. The MacBook\u2019s SSD is","og_url":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/","og_site_name":"Rocket Yard","article_author":"https:\/\/www.facebook.com\/PoweredbyOWC\/","article_published_time":"2015-04-17T22:45:13+00:00","article_modified_time":"2015-04-20T14:29:13+00:00","og_image":[{"width":628,"height":839,"url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM.png","type":"image\/png"}],"author":"OWC Newsfeed","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/poweredbyOWC","twitter_misc":{"Written by":"OWC Newsfeed","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/#article","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/"},"author":{"name":"OWC Newsfeed","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b"},"headline":"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook","datePublished":"2015-04-17T22:45:13+00:00","dateModified":"2015-04-20T14:29:13+00:00","mainEntityOfPage":{"@id":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/"},"wordCount":185,"commentCount":2,"publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"keywords":["Anobit","Apple","controller","SSD"],"articleSection":["Apple News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/","url":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/","name":"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/#website"},"datePublished":"2015-04-17T22:45:13+00:00","dateModified":"2015-04-20T14:29:13+00:00","description":"After tearing down the thin new 2015 12\u201d MacBook, we found an interesting tidbit in System Profiler\u00a0under \u201cNVMExpress\u201d category. The MacBook\u2019s SSD is","breadcrumb":{"@id":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eshop.macsales.com\/blog\/29981-apple-appears-to-use-first-in-house-ssd-controller-in-new-12-macbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eshop.macsales.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Apple Appears to Use Its Own SSD, Controller in New 12\u201d MacBook"}]},{"@type":"WebSite","@id":"https:\/\/eshop.macsales.com\/blog\/#website","url":"https:\/\/eshop.macsales.com\/blog\/","name":"Rocket Yard","description":"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.","publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eshop.macsales.com\/blog\/#organization","name":"OWC","url":"https:\/\/eshop.macsales.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","contentUrl":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","width":1024,"height":1024,"caption":"OWC"},"image":{"@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b","name":"OWC Newsfeed","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g","caption":"OWC Newsfeed"},"description":"The OWC Newsfeed provides the latest OWC, MacSales.com, Rocket Yard, and industry news, information, and announcements for your reading pleasure and shareability!","sameAs":["http:\/\/www.owc.com","https:\/\/www.facebook.com\/PoweredbyOWC\/","https:\/\/www.pinterest.com\/owcmacsales\/","https:\/\/twitter.com\/https:\/\/twitter.com\/poweredbyOWC","https:\/\/www.youtube.com\/user\/OWCmacsales?sub_confirmation=1"],"url":"https:\/\/eshop.macsales.com\/blog\/author\/owc-newsfeed\/"}]}},"jetpack_featured_media_url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-17-at-2.20.48-PM.png","jetpack_shortlink":"https:\/\/wp.me\/pmPaT-7Nz","_links":{"self":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/29981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/comments?post=29981"}],"version-history":[{"count":5,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/29981\/revisions"}],"predecessor-version":[{"id":29992,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/29981\/revisions\/29992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media\/29982"}],"wp:attachment":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media?parent=29981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/categories?post=29981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}