{"id":31806,"date":"2015-07-20T17:10:00","date_gmt":"2015-07-20T22:10:00","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=31806"},"modified":"2015-07-22T10:20:31","modified_gmt":"2015-07-22T15:20:31","slug":"drones-deliver-new-vision-to-films-with-help-of-owc","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/","title":{"rendered":"Drones Deliver New Vision to Films with Help of OWC"},"content":{"rendered":"

\"1920x1920-1\"<\/a><\/p>\n

Jeff Foster, an award-winning author and filmmaker\/photographer, recalls seeing a segment shot where a helicopter flew through the Honopu Arch on Kauai\u2019s Napali Coast.<\/p>\n

\u201cBreathtaking\u201d he says, \u201cbut we can do a lot better today with a drone and a 4K camera. And we can do it for a lot less money and a lot less stress on the filmmaker and the pilot.\u201d<\/p>\n

Shots like the one above along California\u2019s Big Sur is more dramatic and a lot less expensive. Foster should know because he\u2019s been a trend-setting drone filmmaker for years; shooting events, documentaries and TV\/movie segments.<\/p>\n

As a writer for PVC (Pro Video Coalition) for more than five years, he reviewed and bought one of the early GoPro Hero cameras and felt it could give filmmakers a new creative freedom and a new dimension to their work. \u201cIt was a camera that just begged to be airborne,\u201d he noted, \u201ceven though the early lenses were just marginally adequate.\u201d<\/p>\n

With that in mind, he acquired one of the original DJI Phantom drones (or UAVs- Unmanned Aerial Vehicles), did a lot of tinkering and consulted with DJI to suggest improvements\/enhancements for the film industry.<\/p>\n

While his company, Sound Visions Media, is a complete production operation doing video production, editing, animation, motion graphics, production consulting and training; he has gained an international reputation as a leading expert in aerial (drone) videography.<\/p>\n

During the past three-and-a-half years, he reviewed and provided manufacturer feedback on drones from 3DR, SteadiDrone, Parrot and others. At the same time, he was testing the improving quality and performance of GoPro\u2019s cameras as well compact\/light cameras from Blackmagic and others that were being introduced to meet the prosumer\u2019s desires for spectacular aerial film segments and photos.<\/p>\n

Foster emphasized that getting a drone to shoot aerial videos comes at a price. That price includes the gear and the price of learning to get the most from both the drone and the camera.<\/p>\n

\u201cIt’s not something you can do overnight,\u201d he commented.<\/p>\n

He noted that all too often, people buy a Phantom or other drone and think they’re going to go out and shoot a project the same weekend. They quickly learn \u2013 often crashing their drone and destroying or damaging their camera \u2013 that it takes a lot of time to learn how to master the controls, become a proficient pilot and even a marginally good aerial videographer\/photographer.<\/p>\n

Some filmmakers\/photographers have lost control of their drones but managed to recover video of the ensuing crash. Others have lost them entirely. Drones have been known to fly off and not come back, no matter how hard the owner worked the controls.<\/p>\n

\"While<\/a>
While it might be possible for one person to handle the drone and camera controls, Jeff Foster is a firm believer in having a specially trained (and certified) drone pilot at the flight controls and a solid, creative person handling the camera action.<\/strong><\/figcaption><\/figure>\n

\u201cFlying a drone and managing a camera is like playing a video game and driving a remote-control car at the same time,\u201d he said. \u201cThey are remarkably easy to control, but it\u2019s also remarkably easy to make a mistake.\u201d<\/p>\n

\u201cToo many buy the drone, get a $400 4K camera and think they\u2019re ready to do spectacular aerial video for under $1000 without any training,\u201d Foster commented. \u201cLooks are deceiving.\u201d<\/p>\n

Even with hundreds of hours of interior and exterior drone filming, he has crashed his systems a few times.<\/p>\n

Fortunately, he has never hit anyone or anything but the danger always exists.<\/p>\n

He emphasized that this is one of the reasons local governments, police and the FAA (Federal Aviation Administration) are working to place restrictions on how and where drone\/camera systems can be flown – line of sight, no nighttime flights, no operating near people and more.<\/p>\n

\u201cThey\u2019re common sense guidelines but we all read about and see incidents where common sense was totally lacking,\u201d he stated. \u201cIf you\u2019re going to tempt fate, you better have good liability insurance!\u201d<\/p>\n

With the advent of the GoPro and other POV (point of view) action cameras, Foster said videographers and photographers can get high-quality digital shots you could only dream of 10 years ago. But you also risk the chance of damaging very expensive camera\/lenses in the process while attempting them.<\/p>\n

He did note that drones are capable of carrying expensive DSLRs (digital single lens reflex) cameras like RED and ARRI into the air, but at a great cost and they\u2019re not cheap to operate either.<\/p>\n

Some big budget film\/TV production houses are using these more expensive systems and still come in under budget, compared to using a big helicopter for just a few hours a day or multiple camera cranes\/dollies.<\/p>\n

Foster recently completed the 4K footage to accompany an improvised vocal jazz musical, Fiona Flanagan\u2019s Fable that is a new release of Form & Formless by West Coast vocalist Elen Johnson and guitarist John Stowell.<\/p>\n

\"Breathtaking<\/a>
Today\u2019s new economic drones and compact 4K cameras enable people to capture footage that was out of the reach of independent filmmakers. From low-level capture (indoors and out) to high, expansive views up to 100 feet and more; the systems open up new vistas for almost every video and photo professional.<\/strong><\/figcaption><\/figure>\n

\u201cWe shot a variety of scenic moments along the Northern California Coast and inland areas with a combination of low- and high-altitude film footage,\u201d Foster commented. \u201cYou get the feeling you\u2019re flying like a bird and those results aren\u2019t possible from the ground, a helicopter or small aircraft. Plus, the cost was minimal.\u201d<\/p>\n

For most of his smaller aerial productions he uses the GoPro Hero4 Black that shoots 4K video. It gives him the latitude to crop\/zoom the footage and bring out shot details as well as reframe a shot to centralize the point of interest.<\/p>\n

Foster does all of his production editing and post-production on an iMac<\/a> because it\u2019s fast, efficient and meets both his needs and his budget.<\/p>\n

Out in the field, he uses the 11-inch MacBook Air<\/a> (even in some rough, harsh environments) for ingest and preview footage. \u201cIf you want to get some added 4K B-Roll, it\u2019s a lot easier and less expensive to get it when you\u2019re on location rather than trek back and hope you can duplicate the look and feel of the environment,\u201d he explained.<\/p>\n

\"JF-MacBookAir-truck\"<\/a><\/p>\n

To enhance the performance and quality of his system, he recently upgraded with a 120GB Envoy SSD upgrade kit<\/a> from OWC.<\/p>\n

\u201cSince Apple soldered the RAM to the logic board of the MacBook Air, it was already maxed out with 4GB; which is just barely tolerable when you\u2019re working with memory-intensive apps like Adobe Creative Cloud. I get the cache I need with a fast SSD<\/a> instead of the hard drive. It almost feels as though I did upgrade the RAM<\/a>.\u201d<\/p>\n

He added that people are always shocked at the speed\/performance of his 2012 MacBook Air<\/a> when he\u2019s demonstrating Adobe After Effects, Photoshop and Premiere Pro or showing some of his 4K drone video.<\/p>\n

\u201cOWC made it extremely easy to do the upgrade myself with clear instructions and step-by-step videos. Trust me, I know good videos,\u201d Foster said with a grin.<\/p>\n

The upgrade helps him keep pace with his production workload and his move to Apple\u2019s Yosemite operating system and Adobe\u2019s 2015 Creative Cloud release. He also says he sees fewer software crashes and has sufficient storage to ingest media out in the field without having to transfer content to an external drive.<\/p>\n

That gives him faster turnaround to get his flying cameras back in the air, capturing more exciting content and getting the projects done more quickly.<\/p>\n

Asked what was next on his hardware agenda, Foster said he\u2019s going to add an OWC 1TB Aura 6G SSD and Envoy kit<\/a> so he can create two partitions for Bootcamp\/Windows and Mac OS.<\/p>\n

\u201cThere\u2019s still plenty of life left in my portable and I plan to get the most from her,\u201d Foster commented. \u201cIndependent filmmakers have to get the most from their budget \u2013 time and money. It\u2019s just the right approach.\u201d<\/p>\n

\"Source<\/a>
Source \u2013 soundvisionsmedia<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Jeff Foster, an award-winning author and filmmaker\/photographer, recalls seeing a segment shot where a helicopter flew through the Honopu Arch on Kauai\u2019s Napali Coast. \u201cBreathtaking\u201d he says, \u201cbut we can do a lot better today with a drone and a 4K camera. And we can do it for a lot less money and a lot […]<\/p>\n","protected":false},"author":16,"featured_media":31810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[7],"class_list":["post-31806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-random-thoughts-and-topics"],"yoast_head":"\nDrones Deliver New Vision to Films with Help of OWC<\/title>\n<meta name=\"description\" content=\"Jeff Foster, an award-winning author and filmmaker\/photographer, recalls seeing a segment shot where a helicopter flew through the Honopu Arch on Kauai\u2019s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drones Deliver New Vision to Films with Help of OWC\" \/>\n<meta property=\"og:description\" content=\"Jeff Foster, an award-winning author and filmmaker\/photographer, recalls seeing a segment shot where a helicopter flew through the Honopu Arch on Kauai\u2019s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/PoweredbyOWC\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-20T22:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-22T15:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/07\/JF-MacBookAir-truck.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OWC Newsfeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/poweredbyOWC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWC Newsfeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/\"},\"author\":{\"name\":\"OWC Newsfeed\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b\"},\"headline\":\"Drones Deliver New Vision to Films with Help of OWC\",\"datePublished\":\"2015-07-20T22:10:00+00:00\",\"dateModified\":\"2015-07-22T15:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/\"},\"wordCount\":1404,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"keywords\":[\"Aura\",\"drone\",\"Envoy\",\"MacBook Air\",\"SSD\"],\"articleSection\":[\"Random Thoughts & Topics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/\",\"name\":\"Drones Deliver New Vision to Films with Help of OWC\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\"},\"datePublished\":\"2015-07-20T22:10:00+00:00\",\"dateModified\":\"2015-07-22T15:20:31+00:00\",\"description\":\"Jeff Foster, an award-winning author and filmmaker\/photographer, recalls seeing a segment shot where a helicopter flew through the Honopu Arch on Kauai\u2019s\",\"breadcrumb\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eshop.macsales.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Drones Deliver New Vision to Films with Help of OWC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"name\":\"Rocket Yard\",\"description\":\"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.\",\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\",\"name\":\"OWC\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"contentUrl\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"width\":1024,\"height\":1024,\"caption\":\"OWC\"},\"image\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b\",\"name\":\"OWC Newsfeed\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g\",\"caption\":\"OWC Newsfeed\"},\"description\":\"The OWC Newsfeed provides the latest OWC, MacSales.com, Rocket Yard, and industry news, information, and announcements for your reading pleasure and shareability!\",\"sameAs\":[\"http:\/\/www.owc.com\",\"https:\/\/www.facebook.com\/PoweredbyOWC\/\",\"https:\/\/www.pinterest.com\/owcmacsales\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/poweredbyOWC\",\"https:\/\/www.youtube.com\/user\/OWCmacsales?sub_confirmation=1\"],\"url\":\"https:\/\/eshop.macsales.com\/blog\/author\/owc-newsfeed\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Drones Deliver New Vision to Films with Help of OWC","description":"Jeff Foster, an award-winning author and filmmaker\/photographer, recalls seeing a segment shot where a helicopter flew through the Honopu Arch on Kauai\u2019s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/","og_locale":"en_US","og_type":"article","og_title":"Drones Deliver New Vision to Films with Help of OWC","og_description":"Jeff Foster, an award-winning author and filmmaker\/photographer, recalls seeing a segment shot where a helicopter flew through the Honopu Arch on Kauai\u2019s","og_url":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/","og_site_name":"Rocket Yard","article_author":"https:\/\/www.facebook.com\/PoweredbyOWC\/","article_published_time":"2015-07-20T22:10:00+00:00","article_modified_time":"2015-07-22T15:20:31+00:00","og_image":[{"width":600,"height":450,"url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/07\/JF-MacBookAir-truck.jpg","type":"image\/jpeg"}],"author":"OWC Newsfeed","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/poweredbyOWC","twitter_misc":{"Written by":"OWC Newsfeed","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/#article","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/"},"author":{"name":"OWC Newsfeed","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b"},"headline":"Drones Deliver New Vision to Films with Help of OWC","datePublished":"2015-07-20T22:10:00+00:00","dateModified":"2015-07-22T15:20:31+00:00","mainEntityOfPage":{"@id":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/"},"wordCount":1404,"commentCount":0,"publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"keywords":["Aura","drone","Envoy","MacBook Air","SSD"],"articleSection":["Random Thoughts & Topics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/","url":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/","name":"Drones Deliver New Vision to Films with Help of OWC","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/#website"},"datePublished":"2015-07-20T22:10:00+00:00","dateModified":"2015-07-22T15:20:31+00:00","description":"Jeff Foster, an award-winning author and filmmaker\/photographer, recalls seeing a segment shot where a helicopter flew through the Honopu Arch on Kauai\u2019s","breadcrumb":{"@id":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eshop.macsales.com\/blog\/31806-drones-deliver-new-vision-to-films-with-help-of-owc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eshop.macsales.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Drones Deliver New Vision to Films with Help of OWC"}]},{"@type":"WebSite","@id":"https:\/\/eshop.macsales.com\/blog\/#website","url":"https:\/\/eshop.macsales.com\/blog\/","name":"Rocket Yard","description":"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.","publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eshop.macsales.com\/blog\/#organization","name":"OWC","url":"https:\/\/eshop.macsales.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","contentUrl":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","width":1024,"height":1024,"caption":"OWC"},"image":{"@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/3ba79aedbd7ad1c0c4c8a33295f0c45b","name":"OWC Newsfeed","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f1110b1b2f58a5e0ff99b6ac1cb93dbf853e7848b2c0d0855b7aa63698c9674?s=96&d=mm&r=g","caption":"OWC Newsfeed"},"description":"The OWC Newsfeed provides the latest OWC, MacSales.com, Rocket Yard, and industry news, information, and announcements for your reading pleasure and shareability!","sameAs":["http:\/\/www.owc.com","https:\/\/www.facebook.com\/PoweredbyOWC\/","https:\/\/www.pinterest.com\/owcmacsales\/","https:\/\/twitter.com\/https:\/\/twitter.com\/poweredbyOWC","https:\/\/www.youtube.com\/user\/OWCmacsales?sub_confirmation=1"],"url":"https:\/\/eshop.macsales.com\/blog\/author\/owc-newsfeed\/"}]}},"jetpack_featured_media_url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/07\/JF-MacBookAir-truck.jpg","jetpack_shortlink":"https:\/\/wp.me\/pmPaT-8h0","_links":{"self":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/31806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/comments?post=31806"}],"version-history":[{"count":6,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/31806\/revisions"}],"predecessor-version":[{"id":31844,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/31806\/revisions\/31844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media\/31810"}],"wp:attachment":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media?parent=31806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/categories?post=31806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}