{"id":32098,"date":"2015-08-01T08:00:17","date_gmt":"2015-08-01T13:00:17","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=32098"},"modified":"2015-08-03T09:19:29","modified_gmt":"2015-08-03T14:19:29","slug":"creative-tech-the-workflow-of-a-triple-threat-talent","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/32098-creative-tech-the-workflow-of-a-triple-threat-talent\/","title":{"rendered":"Creative Tech: The Workflow of a Triple Threat Talent"},"content":{"rendered":"

Note:<\/strong> <\/em><\/i><\/strong>The following is part of our Creative Tech series. Creative Tech aims to educate and inform creative professionals about the ways technology can enhance their creative work experience.<\/em><\/i><\/p>\n

\"KordtHe\u2019s had many titles \u2013 creative director, writer, composer, producer, filmmaker. So, what does Kordt Larsen do all day? From writing scripts to directing videos to producing music to whatever it takes, Kordt collaborates with other artists to create great content for his clients. He has shot in Hollywood, produced music in Nashville, written and produced tons of commercials and videos for ad agencies and national brands. Whichever hat the \u201ccreative collaborator\u201d is currently wearing, he is happiest when he\u2019s busy solving creative problems for his clients.<\/p>\n

I sat down with Kordt recently and explored his work experience and the numerous tech-oriented tools that he uses.<\/p>\n

Kordt Larsen on video production and editing<\/strong>
\n\u201cI have many years of experience doing many different facets of media creation and production. I think it\u2019s important to make the point that I often just do a specific component of a project. While I may find it personally satisfying to write, then shoot and edit, media creation is often a \u2018team effort\u2019 I have to play the role that is required as effectively and creatively as possible.<\/p>\n

I have shot video for countless projects and then edited the final content. These days I am using Final Cut Pro to do that work and it is an industry standard application that is full featured and highly evolved.\u201d<\/p>\n

\"FinalCutPro\"<\/p>\n

\u2026 on script writing tools<\/strong>
\n\u201cI have written the scripts and\/or copy for many projects and also often get to be involved in concept creation on a project. Other times I am brought in midstream to handle a specific need. I use Word but also use Final Draft. It is a widely used and effective script writing application.<\/p>\n

\"FinalDraft\"<\/p>\n

I am also a BIG fan of the App called Evernote. It is a very useful sketchpad for keeping track of ideas on the fly and it syncs across my iPhone, iPad and computer. If I am out at a store and an inspiring idea or new line for an ongoing project pops into my mind, I know I can quickly capture it with Evernote. It\u2019s my experience that many creative people are always generating new ideas and need a tool to capture them at the moment of inspiration. I find it very handy and I know many songwriters also use it to store song title ideas, lyric ideas and concepts. I also often use SuperNoteCard<\/a> to lay out stories along with the other tools mentioned.<\/p>\n

I also use a lesser-known writing tool called Montage<\/a> by Mariner Software. It is great for laying out scenes in a sort of \u201cnotecard\u201d format\u2026I like it better than Final Draft in that regard.<\/p>\n

I believe that you have to bring a complete set of creative tools to every project and then apply them as needed. That does place a demand on a creative professional to keep current with updates to existing apps and aware of newly emerging tools.\u201d<\/p>\n

\u2026 on music creation tools<\/strong>
\n\u201cWhen I create music for a project, it is typically instrumental music that underscores the action onscreen. I like to use Ableton Live<\/a>, Propellerheads Reason<\/a> and Native Instruments Maschine<\/a>. These are all very popular music and \u2018groove\u2019 production environments that have fantastic sounds and powerful sets of editing and effects tools.<\/p>\n

I recently did a project where I composed and recorded a keyboard track live into a recording app. I then imported that track, which pushed and pulled tempo wise, into Ableton Live. In Live, I selected that track to be the master tempo track and hit the \u201cbeat matching\u201d button. At that point, any additional tracks I added followed the rubato feel of the original keyboard part. It sounded very \u2018human\u2019 and expressive and did not have that robotic tempo perfection that you often hear in today\u2019s music. It was very organic sounding and turned out great!\u201d<\/p>\n

\u2026 on the \u2018remix\u2019<\/strong>
\n\u201cI was asked recently to do a \u2018remix\u2019 of a famous track. It was not recorded to a click originally so it had some tempo fluctuations. I imported the original track and had it be the master tempo track. I was able to add rhythmic loops and lots of new things to the track and they were all in sync with the original\u2026the client loved it.<\/p>\n

I also recently did a second project for an international organization called Urban Sketchers. For that project I shot video on location at one of their sketching events. I edited a final video of it that was seen by people in over 70 countries worldwide. As usual, I edited it in Final Cut Pro.\u201d<\/p>\n

\u2026 on media creation<\/strong>
\n\u201cA look back on several decades of experience in media creation and it\u2019s easy to see that the technology available has certainly changed the way the work is done. The tools are fabulous and inspiring and make it easier to continue workflow across platforms, locations and personnel. It\u2019s an exciting time to be in the media creation business!\u201d<\/p>\n

Here is a list of the tech tools Mr. Larsen has at his disposal:<\/strong><\/p>\n