{"id":34319,"date":"2015-12-08T12:43:11","date_gmt":"2015-12-08T18:43:11","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=34319"},"modified":"2015-12-15T10:59:06","modified_gmt":"2015-12-15T16:59:06","slug":"aiming-high-owc-gear-helps-bring-ballooning-documentaries-to-life","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/34319-aiming-high-owc-gear-helps-bring-ballooning-documentaries-to-life\/","title":{"rendered":"Aiming High: OWC Gear Helps Bring Ballooning Documentaries to Life"},"content":{"rendered":"<p><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34322\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain.jpg\" alt=\"balloonMain\" width=\"640\" height=\"480\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain.jpg 900w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain-160x120.jpg 160w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain-284x213.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain-190x143.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain-160x120@2x.jpg 320w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain-284x213@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain-190x143@2x.jpg 380w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>It might seem ironic that a 20-year Navy veteran would retire in the frozen tundra of Wisconsin and spend most of his free time around flying machines. But John Ross is a master of anomalies.<\/p>\n<p>He was also a college IT instructor for 24 years and currently hosts a technology talk show, has served as co-chairman of Flight Line Operations at the EAA\u2019s (Experimental Aircraft Association) Airventure Oshkosh, and is a self-described hot air balloon experience sharer.<\/p>\n<p>Airventure Oshkosh is an annual weeklong air show held in Oshkosh, Wisconsin that attracts aircraft of every type from around the globe. This year, more than 14,000 aircraft were viewed by more than a half million people.<\/p>\n<p><i>\u201cThe air show is an excellent opportunity for young and old to get up close and personal with some of the coolest aircraft people build, work on and fly,\u201d <\/i>he noted.<i> \u201cIt\u2019s a lot of fun for everyone but it\u2019s also a logistical nightmare and every year, the committee of volunteers is amazed that it actually comes together and runs so smoothly.\u201d<\/i><\/p>\n<p>It\u2019s probably no surprise that he \u201cescapes\u201d the bedlam by taking to the skies himself. The difference is he does it in silence in a hot air balloon.<\/p>\n<p><i>\u201cFloating over the landscape and maneuvering over the countryside, especially the rising spires and rock walls of the southwest, is great therapy,\u201d <\/i>he explained.<i> \u201cBut over the past two years, I really wanted to share these adventures and the work\/fun of hot air ballooning with a wider audience.\u201d<\/i><\/p>\n<p>As a result, he tapped his other passion, visual storytelling to create a series of HD documentaries to highlight the beauty of ballooning. He wanted to tell the whole story, including the hard work that accompanies the flights as well as the tight-knit community of balloonists.<\/p>\n<p>One of the first was \u201cPlaying on the Rocks,\u201d a film that was done in partnership with Brady Lane (EAA). The film is about the growing event near Gallup, New Mexico that attracts more than 31 participants and is now available on YouTube &#8212; <a href=\"http:\/\/tinyurl.com\/qhowszk\">http:\/\/tinyurl.com\/qhowszk<\/a>.<\/p>\n<p>The 11-minute film was shot in the Red Rocks National Park in New Mexico.<\/p>\n<p><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/baloonMain3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34320\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/baloonMain3.jpg\" alt=\"baloonMain3\" width=\"640\" height=\"480\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/baloonMain3.jpg 900w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/baloonMain3-160x120.jpg 160w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/baloonMain3-284x213.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/baloonMain3-190x143.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/baloonMain3-160x120@2x.jpg 320w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/baloonMain3-284x213@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/baloonMain3-190x143@2x.jpg 380w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Most of the festival events are strictly invitational and his goal is to broaden interest in the sport \u2013 not just to get people to acquire and fly balloons, but also participate as ground crew and occasional passengers.<\/p>\n<p>Ross is currently editing and producing two more films:<\/p>\n<ul>\n<li>\u201cDancing in the Valley of the Gods\u201d &#8212; One of the most widely photographed and filmed areal scenes in Utah, Ross wanted to complete the Valley of the Gods first because it is the one location that he says will really hook you on the majesty of ballooning.<\/li>\n<li>\u201cThe Albuquerque International Balloon Festival (AIBF)\u201d \u2013 A film of the 10-day event that regularly draws more than 500 hot air balloons from around the globe.<\/li>\n<\/ul>\n<p>Since he began the project two years ago, Ross has shot and stored more than 400 hours of film covering the preparation, flight and post flight activities.<\/p>\n<p><i>\u201cYou simply never know what you\u2019ll need in a documentary or what content is going to be needed for the final cut,\u201d <\/i>Ross noted.<i> \u201cIt isn\u2019t until the production and post phase that the film begins to tell itself. You can\u2019t go back and recapture the moments you need so you save, duplicate and backup everything.\u201d<\/i><\/p>\n<p>To deliver a consistent look and feel across the films, Ross uses:<\/p>\n<ul>\n<li>GoPro Hero 3\u00a0\u00a0 720HD<\/li>\n<li>GoPro Hero 3+ 1080HD<\/li>\n<li>Canon Powershot SH60HS (Long Range Zoom), 65X1 Optical Zoom with Optical Image Stabilization and 1080HD video<\/li>\n<\/ul>\n<p>For the production and editing, Ross purchased a refurbished 2012 <a href=\"https:\/\/eshop.macsales.com\/shop\/Apple-Systems\/Used\/MacBook-Pro\">MacBook Pro from MacSales.com<\/a>. Then he beefed up performance by adding <a href=\"https:\/\/eshop.macsales.com\/shop\/apple\/memory\">16GB of\u00a0RAM<\/a>, <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\">480GB SSD boot drive<\/a> and an <a href=\"https:\/\/eshop.macsales.com\/shop\/drive_bracket\/datadoubler\/\">OWC Data Doubler<\/a>.<\/p>\n<p><i>\u201c[The Used MacBook&#8217;s] performance is better than Apple\u2019s newest systems at a fraction of the cost,\u201d <\/i>he added<i>.<\/i><\/p>\n<p>Ross keeps the files on the <a href=\"https:\/\/eshop.macsales.com\/item\/SanDisk\/SDCFH016GA11\/\">SanDisk storage cards<\/a> and immediately verifies and stores them on the computer. After each flight, he also transfers the RAW video to a <a href=\"https:\/\/eshop.macsales.com\/search\/500gb+on+the+go\">500GB field storage device<\/a>.<\/p>\n<p>Back home in Green Bay, Wisconsin, Ross uses a combination of tools for his editing and postproduction including GoPro Studio, Cyberlink PhotoDirector 4 and Adobe Premiere Pro CS5.<\/p>\n<p><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34321\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain2.jpg\" alt=\"balloonMain2\" width=\"640\" height=\"150\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain2.jpg 947w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain2-284x67.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain2-190x45.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain2-284x67@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain2-190x45@2x.jpg 380w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Ross notes he has learned from members of Canon\u2019s Explorers of Light experts on how to maximize the quality of daytime flights as well as low-light shooting using the balloon burner glow to add drama to the films.<\/p>\n<p><i>\u201cOne of the most important aspects of producing these films for me is to realize the importance of scene data logging at the end of each day\u2019s shoot,\u201d <\/i>said Ross.<i> \u201cYou\u2019re caught up in the moment and know you\u2019ll remember everything about the flight; but when you\u2019re back working on your production system, everything becomes a blur.\u201d<\/i><\/p>\n<p>Back at his hotel, Ross does a rough edit of the captured segments, deleting images that don\u2019t have sufficient quality or are simply wasting storage.<\/p>\n<p><i>\u201cHelpful experts have shown me the importance of creating a folder of each flight and immediately adding information and details about the day so you can quickly find the scenes and segments you need to make an interesting and complete film,\u201d <\/i>he emphasized.<\/p>\n<p>By mid-2016, Ross plans to have completed most of the documentaries and will make them available to the public at no cost.<\/p>\n<p><i>\u201cNot everyone can afford the time and expense of hot air ballooning,\u201d <\/i>Ross commented.<i> \u201cBut once you\u2019ve watched your first flight, we want you to feel as though you\u2019re part of a special community. And then, if you want to experience it first-hand, we\u2019ll find room for you in one of our baskets.\u201d<\/i><\/p>\n<p>[nggallery id=108]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It might seem ironic that a 20-year Navy veteran would retire in the frozen tundra of Wisconsin and spend most of his free time around flying machines. But John Ross is a master of anomalies. He was also a college IT instructor for 24 years and currently hosts a technology talk show, has served as [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":34322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[339,7],"class_list":["post-34319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-spotlight","category-random-thoughts-and-topics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aiming High: OWC Gear Helps Bring Ballooning Documentaries to Life<\/title>\n<meta name=\"description\" content=\"It might seem ironic that a 20-year Navy veteran would retire in the frozen tundra of Wisconsin and spend most of his free time around flying machines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/34319-aiming-high-owc-gear-helps-bring-ballooning-documentaries-to-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aiming High: OWC Gear Helps Bring Ballooning Documentaries to Life\" \/>\n<meta property=\"og:description\" content=\"It might seem ironic that a 20-year Navy veteran would retire in the frozen tundra of Wisconsin and spend most of his free time around flying machines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/34319-aiming-high-owc-gear-helps-bring-ballooning-documentaries-to-life\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-08T18:43:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-15T16:59:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2015\/12\/balloonMain.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rocket Yard Contributor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rocket Yard Contributor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/34319-aiming-high-owc-gear-helps-bring-ballooning-documentaries-to-life\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/34319-aiming-high-owc-gear-helps-bring-ballooning-documentaries-to-life\/\"},\"author\":{\"name\":\"Rocket Yard Contributor\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/41210f6ded9a93e7b106ed9d227b8cdf\"},\"headline\":\"Aiming High: OWC Gear Helps Bring Ballooning Documentaries to Life\",\"datePublished\":\"2015-12-08T18:43:11+00:00\",\"dateModified\":\"2015-12-15T16:59:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/34319-aiming-high-owc-gear-helps-bring-ballooning-documentaries-to-life\/\"},\"wordCount\":972,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"keywords\":[\"Data Doubler\",\"Documentary\",\"Film\",\"HD\",\"Hot Air Balloons\",\"MacBook Pro\",\"macsales.com\",\"Memory\",\"OWC\",\"Photography\",\"RAM\",\"SSD\",\"Storage\",\"Video Production\"],\"articleSection\":[\"Product Spotlight\",\"Random Thoughts &amp; 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