{"id":38398,"date":"2016-10-27T09:55:07","date_gmt":"2016-10-27T14:55:07","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=38398"},"modified":"2016-10-28T11:54:33","modified_gmt":"2016-10-28T16:54:33","slug":"will-apple-keep-the-focus-on-macs-at-todays-hello-again-event","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/38398-will-apple-keep-the-focus-on-macs-at-todays-hello-again-event\/","title":{"rendered":"Apple Focuses on New MacBooks at Today\u2019s \u2018Hello Again\u2019 Event"},"content":{"rendered":"

\"helloagainoctober27event-800x548-768x526\"<\/p>\n

[UPDATE…]<\/strong>\u00a0Get a Closer Look at the New MacBook Pro and What It Means For Creative Professionals<\/a><\/p>\n

Last month\u2019s Apple event was all about iPhone and the Apple Watch<\/a>. But for today\u2019s event, the company shifted its attention to the MacBook. We finally received new models of Apple’s most popular laptop once Apple\u2019s executive team took the stage.<\/p>\n

So, what exactly did Apple CEO Tim Cook & Co. unveil? Read on to find out.<\/p>\n

Apple TV<\/strong>
\nCook took the stage first for an introduction of a new Accessibility website as well as iPhone, iOS 10 and Apple Pay status updates. But it wasn\u2019t long before he got down to business.<\/p>\n

First up, was the Apple TV. Cook re-iterated that the future of TV is apps, and Apple now has 8,000 apps including 2,000 games for Apple TV \u2013 gamers will be happy to hear that Minecraft will make its way to Apple TV. A Twitter representative then took the stage to show off a new Twitter app and how it can be utilized during a live sporting event among other new live TV offerings.<\/p>\n

Commentary:\u00a0<\/strong>Apple Should Renew Focus on Mac Users, Pros<\/a><\/p>\n

Next, Cook talked about a \u201cunified TV experience\u201d from Apple TV with the new \u201cTV\u201d app. TV lets users combine all of their TV, movie and video content into a single app. You\u2019ll also be able to utilize \u201cSiri Live Tune In\u201d to watch live TV. TV will be available by the end of the year.<\/p>\n

\"q-100\"<\/p>\n

Mac In Action<\/strong>
\nThis is why we came. Next up for Cook, was the MacBook Pro. After recapping macOS Sierra\u2019s features, Cook moved onto Mac notebooks, noting it is the 25th<\/sup> anniversary of Apple notebooks.<\/p>\n

But this event is about the future of the Mac notebook. Cook gave way to a video showing off the latest Apple laptop: the long-rumored new MacBook Pro. Phil Schiller and later Craig Federighi took the stage next to talk about the new MacBook Pro design. Several presenters also took the stage to demonstrate the new Touch Bar.<\/p>\n

The new 13\u201d MacBook Pro features<\/strong>:<\/p>\n