{"id":43663,"date":"2018-02-05T10:27:34","date_gmt":"2018-02-05T16:27:34","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=43663"},"modified":"2021-06-11T12:06:56","modified_gmt":"2021-06-11T17:06:56","slug":"owc-solutions-powering-super-bowl-lii-halftime-show-production","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/43663-owc-solutions-powering-super-bowl-lii-halftime-show-production\/","title":{"rendered":"OWC Solutions Power Super Bowl LII Halftime Show Production"},"content":{"rendered":"

\"\"<\/p>\n

Adam Blackstone, multi-instrumentalist and musical director extraordinaire, utilized\u00a0OWC products during the Super Bowl LII Halftime Show featuring Justin Timberlake, that took\u00a0place Sunday.<\/p>\n

Mr. Blackstone has been making music since he played drums at his family\u2019s church as a child.<\/p>\n

\u201cI fell in love with bass guitar, fell in love with reading music, fell in love with orchestration, fell in love with jazz,\u201d<\/i> he recalled. \u201cI met members of The Roots while in college. From there, that was all she wrote,”<\/i> he concluded<\/p>\n

Mr. Blackstone\u2019s role as a musical director has many aspects, \u201cnot only playing live, not only teaching parts, not only scoring, but also a major part of what you guys hear as the audience and as the viewer is the programming aspect. I have to take the studio recording and translate that in a live atmosphere. That takes a lot of time, preparation, and I need my products that I work with to be stable, mobile, compatible an d to work at all times. And OWC is all of that for me. It helps me stay in creative mode when what I don\u2019t have to worry about day to day is \u2018is this session going to load back up, am I going to lose my files, is it not going to load up, is it going to crash on me in the middle of the show?\u2019 I\u2019ve had none of that, we\u2019ve done everything from Coachella, Austin City Limits, we just did the Grand Prix, 80,000 out there, all working on our OWC drives.\u201d<\/i><\/p>\n

He continued \u201cAs of late, working on the Super Bowl, the Envoy Pro EX<\/a> has been my go-to drive during this whole creative process. I\u2019m recording off of that drive, and taking it back to Justin, for him to approve. That\u2019s the type of functionality that I\u2019m always looking for, and that I think is the main asset, is that stability that OWC provides for me in my work environment.\u201d<\/i><\/p>\n

When asked about his workflow and connecting his computers, drives and accessories, Mr. Blackstone exuded \u201cOne of the other great things about OWC is their Thunderbolt 2 Dock and Thunderbolt 3 Dock<\/a>, whichever you prefer. I am using it for a plethora of things, I\u2019m able to go direct into the dock from my external hard drives without there being any long cabling, any mess on my workstation, it has USB, Thunderbolt, FireWire and for those who don\u2019t know, also Audio In\/Out as well. It\u2019s a lifesaver on the road, anything you need mobility for, this can do it. Its functionality seems limitless and it helps, especially in this new age of computers we have, when there are limited ports and things like that, this is what you need to get to work at a fast pace, with multiple drives.”<\/i><\/p>\n

OWC is honored to be a trusted part of the production process for the halftime show, an event that was\u00a0seen by more than 100 million viewers. Mr. Blackstone beamed \u201cOWC inspires me to be creative and to open my mind to limitless possibilities for how I create music, how I make music, how I present music to the world, and how you receive the music is a big part of what happens through that creative process, and that\u2019s why I need a product that works like it does, as hard for me as I do for the people in music.\u201d<\/i><\/p>\n

About Adam Blackstone<\/strong>
\nAdam Blackstone<\/a> is a multi-instrumentalist, musical director, songwriter, producer, and bassist. He is currently the musical director for Nicki Minaj and Justin Timberlake, and was the Band Leader for the soundtrack of the motion picture \u201cThe Greatest Showman\u201d. He has worked with such additional artists as Ed Sheeran, Alicia Keyes, Pharrell Williams, Rihanna, Band Perry, Tim McGraw, Faith Hill, Rascal Flatts, Maroon 5, and more. He is the Musical Director for the Super Bowl LII Halftime Show.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adam Blackstone, multi-instrumentalist and musical director extraordinaire, utilized\u00a0OWC products during the Super Bowl LII Halftime Show featuring Justin Timberlake, that took\u00a0place Sunday. Mr. Blackstone has been making music since he played drums at his family\u2019s church as a child. \u201cI fell in love with bass guitar, fell in love with reading music, fell in love […]<\/p>\n","protected":false},"author":16,"featured_media":43664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[5853],"class_list":["post-43663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procorner"],"yoast_head":"\nOWC Solutions Power Super Bowl LII Halftime Show Production<\/title>\n<meta name=\"description\" content=\"Adam Blackstone, multi-instrumentalist and musical director extraordinaire, utilized\u00a0OWC products during the Super Bowl LII Halftime Show featuring Justin\" \/>\n<meta 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