{"id":47266,"date":"2019-05-15T09:55:07","date_gmt":"2019-05-15T14:55:07","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=47266"},"modified":"2019-05-17T15:57:26","modified_gmt":"2019-05-17T20:57:26","slug":"legendary-producer-discusses-how-owc-gear-lets-creators-focus-on-creating","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/47266-legendary-producer-discusses-how-owc-gear-lets-creators-focus-on-creating\/","title":{"rendered":"Legendary Producer Discusses How OWC Gear Lets Creators Focus on Creating"},"content":{"rendered":"
\"Glenn
Glenn Rosenstein is a producer, mixer, and engineer, whose projects have won three GRAMMY Awards, garnered five GRAMMY nominations, and have received both an Oscar and a Golden Globe. Rosenstein has used OWC gear in his creative workflow that has spanned nearly four decades.<\/figcaption><\/figure>\n

Rosenstein recently sat down with the Rocket Yard\/OWC to talk about what inspires him and why his hardware is so crucial in letting the creatives focus on being creative.<\/h3>\n
Rocket Yard: You\u2019ve had quite a career. Tell us a bit about your background.<\/strong>
\nGlenn Rosenstein:<\/strong> I\u2019ve been a recording engineer, producer, songwriter, and mixer for almost 40 years – if you’ve seen my website, you get a sense of some of the clients I’ve worked with. (editor\u2019s note:<\/strong> U2, Madonna, Talking Heads, The Ramones, James Brown and Miles Davis to name a few<\/a>.<\/i>) I\u2019m a partner in two Sony distributed entertainment companies, one called 600 Volt<\/a> and one called Reviver Entertainment<\/a>. On the Reviver side, we\u2019ve had a few number ones with David Lee Murphy, Kenny Chesney and a duet called LoCash. On the 600 Volt side we’ve done very well with an artist named Whitney Woerz. We just released a lyric video for Whitney<\/a> and its got over 44 million views on YouTube alone.<\/div>\n
RY: What inspires you to keep working?<\/strong>
\nGR:<\/strong> I recognize the privilege of continuing to be relevant in a very competitive field. It\u2019s amazing to me that, at a very young age, I found something I was passionate about – and I continue to find rewarding and inspiring. The challenges of making good records and creating relevant music are complex – the process keeps me highly engaged. There\u2019s a brand new challenge every day. Even when working with the same artist for a number of years, their approach to music will evolve and shift. Their music is going to change. Their goals are going to be different. The process keeps you fresh – you have to approach this as something new each and every day.<\/div>\n
RY: When did you first start using OWC hardware?<\/strong>
\nGR:<\/strong> I\u2019ve been an OWC customer for the past decade plus. And we insist that all of the deliverables are on OWC drives. So we\u2019re long familiar with OWC\u2019s product line and reputation for reliability.<\/div>\n
RY: I\u2019ve noticed you use the Mac Pro. Why do you work with Macs?<\/strong>
\n\"\"GR:<\/strong> I started out using Mac when most music creation software was Mac-only. While software has evolved to encompass a wide variety of hardware and computer options, I tend to stay inside the Mac domain. We do a lot of pop-oriented records with memory intensive plug-ins & VI\u2019s. Our programming world is augmented by live players, but most of the records I\u2019m doing these days start off inside a DAW, and we really covet reliable bandwidth. I\u2019m using a couple of MacPro<\/a> 12 core trashcans with 128GB of RAM<\/a> and very speedy SSD drives \u2013 it does make for a far more pleasant work flow.<\/div>\n
RY: How crucial is it to max out your Mac Pro\u2019s specs? <\/strong>
\nGR:<\/strong> We\u2019ve got some pretty powerful systems \u2013 as maxed out as possible. The good news is that we have relatively few hiccups, if at all. It\u2019s a lot of fun to know that the limitations are not hardware or memory imposed. Now it\u2019s truly about – are you talented enough? Is the song great? Are performances up to par? OWC helps remove hardware barriers so we can simply focus on our creative skills. We take it for granted that it\u2019s going to work \u2013 and it does.<\/div>\n
RY: You mentioned that you use OWC drives to shuttle crucial data. Tell me about that aspect of your workflow.<\/strong>
\n\"\"GR:<\/strong> We\u2019re always sharing files. Having high-bandwidth, super fast storage [of the OWC Envoy Pro EX and Envoy Pro mini<\/a>] is great for collaborative efforts. It\u2019s making our lives easier – it gets out of the way of what we\u2019re doing creatively. You take it for granted, you presume it\u2019s going to work, and you know that it\u2019s going to give you reliable results day in, day out, under extreme duress and under intensive use.<\/div>\n
RY: How important is the speed of the drives for your day-to-day?<\/strong>
\nGR:<\/strong> Everything we create has a visual component to it. So, while the bandwidth requirements of audio are not quite as demanding as with video \u2013 the reality is music production has transitioned completely into the visual world. If the music is going to appear on social media, there\u2019s got to be a visual component to it. Even if it\u2019s static visual content. So, having larger and larger amounts of storage that is reliable, transparent and extremely high-speed makes our lives that much easier.<\/div>\n
RY: What role does the Thunderbolt 3 Dock play in your workflow?<\/strong>
\n\"(OWCGR:<\/strong> When utilizing my 2018 MacBook Pro, I still have to interface with hard drives that have FireWire 800. We have a lot of archival OWC drives with FireWire 800 which we\u2019ll revisit occasionally. We\u2019d be stuck without the OWC Thunderbolt 3 Dock<\/a>. It gives older product more usability. It\u2019s a little bit more lifeblood to outdated formats. The audio world works on a different financial scale – people are not tossing their hard drives and upgrading to SSDs. The ability to remain compatible with all drive connectivity formats is extremely convenient.<\/div>\n
RY: What\u2019s your preference for larger storage arrays?<\/strong>
\nGR:<\/strong> The OWC ThunderBay 4<\/a>. Its super speedy, super portable. I can take one of my ThunderBays from session to session, hook it up and I\u2019m good to go.<\/div>\n
\"OWCRY: I saw that you\u2019re currently using the Helios as well.<\/strong>
\nGR:<\/strong> They house my UAD2 cards. The OWC Helios<\/a> is a transparent building block that allows me to access and utilize all of my UAD plugins from rig to rig. It gives us a lot of flexibility and a lot of options.<\/div>\n
RY: What\u2019s made OWC gear indispensable for you all these years?<\/strong>
\nGR:<\/strong> Reliability and speed. OWC is constantly updating and creating new product offerings that help creative individuals realize their full potential.<\/div>\n
Find out more about Glenn Rosenstein at glennr.com<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"

Rosenstein recently sat down with the Rocket Yard\/OWC to talk about what inspires him and why his hardware is so crucial in letting the creatives focus on being creative. Rocket Yard: You\u2019ve had quite a career. Tell us a bit about your background. Glenn Rosenstein: I\u2019ve been a recording engineer, producer, songwriter, and mixer for […]<\/p>\n","protected":false},"author":16,"featured_media":48396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[5853],"class_list":["post-47266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procorner"],"yoast_head":"\nLegendary Producer Discusses How OWC Gear Lets Creators Focus on Creating<\/title>\n<meta name=\"description\" content=\"Rosenstein recently sat down with the Rocket Yard\/OWC to talk about what inspires him and why his hardware is so crucial in letting the creatives focus on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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