{"id":4849,"date":"2010-04-08T15:55:46","date_gmt":"2010-04-08T20:55:46","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=4849"},"modified":"2014-05-22T13:38:05","modified_gmt":"2014-05-22T18:38:05","slug":"iphone-os-4-announced-apps-advancemnts-and-advertising","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/4849-iphone-os-4-announced-apps-advancemnts-and-advertising\/","title":{"rendered":"iPhone OS 4 Announced: Apps, Advancements, and Advertising."},"content":{"rendered":"

\"\"Well, Apple held its iPhone OS 4 event today. When you think about it, this makes sense for two reasons: First, there\u2019s a new device running iPhone OS<\/a>, which usually means a new version is on its way to better leverage that technology. Second, iPhone OS 3.0 was released in June last year, so a 2-3 month lead time for the excitement to build seems about right.<\/p>\n

Unsurprisingly, Apple CEO Steve Jobs opened today\u2019s presentation, talking about the iPad (including, in my personal opinion, a somewhat pandering picture of a little girl opening a new iPad and hugging it like a kitten.) Apparently, in the short time it\u2019s been available, the iPad has proven to be somewhat popular<\/a>…<\/p>\n

But that\u2019s not why they held the event. Well… it\u2019s not the only<\/em> reason they held the event. Today, we got the first look at \u00a0iPhone OS 4<\/a>.<\/p>\n

So what does iPhone OS 4 mean for us?<\/h3>\n

Apple claims there\u2019s over 100 new user features, including playlist creation, spell check, and even the use of bluetooth keyboards. However, Steve and company decided to focus on what they called their \u201cTentpole\u201d features.<\/p>\n

    \n
  1. Multitasking.
    \nThis is the thing users have been crying out for since the iPhone was introduced. Finally, Apple found a way to properly work on multiple things at once, apparently without major performance loss. Unfortunately, this is one of those features that not everybody gets to enjoy (see below)<\/em>.<\/span><\/strong><\/li>\n
  2. Folders
    \nJust like it\u2019s desktop counterpart, folders offers a way to condense the eight different versions of Bejeweled that we\u2019ve downloaded into one single icon. This is a lifesaver for those of us who have     downloaded way too many applications that we\u2019ll rarely use<\/a>, who now have to scroll through five pages to find the app they\u2019re looking for. No word on whether nested folders are a possibility, though.<\/span><\/strong><\/li>\n
  3. Improvements to Mail
    \nPersonally, I don\u2019t use the Mail app; that\u2019s why I have a Macbook Pro. But, I understand that many people use their iPhones for keeping up with work at the office and such. People who use multiple accounts, will probably like the new \u201cunified\u201d inbox, where all your messages in all your accounts can be scrolled through at once. Those who have long dialogues via email may dig the \u201cview by thread\u201d option.<\/span><\/strong><\/li>\n
  4. iBooks
    \nIt seems that literature is no longer just for those fortunate enough to have an iPad (and those who have found     other options<\/a>). Following the plight of Edward and Bella<\/a> has never been more convenient.<\/span><\/strong><\/li>\n
  5. Enterprise Features
    \nAs I have never been in IT, nor have I ever used an iPhone in an Enterprise environment, this section kind of sounded like     Charlie Brown\u2019s teacher<\/a> to me. However, those of you who are concerned with this sort of thing will be happy to know, Apple has a dedicated page<\/a> for these features.<\/span><\/strong><\/li>\n
  6. Game Center
    \nThis is Apple\u2019s foray into \u201csocial gaming.\u201d For those of you who are really into playing games on your iPhone, now you can invite friends to play with you, compare your scores on national leaderboards, and the like. It\u2019s kind of like XBox Live for your iPhone.<\/span><\/strong><\/li>\n
  7. iAd
    \nThis feature makes it easy for developers to put interactive advertising in their applications. For developers, it\u2019s a great new revenue stream. For advertisers, it\u2019s a large base of users to communicate with. For end users… it\u2019s a bunch of banner ads we\u2019ll all wind up ignoring.<\/span><\/strong><\/li>\n<\/ol>\n

    Availablility and applicability<\/strong><\/h3>\n

    We should be seeing iPhone OS 4 for the iPhone\/iPod Touch sometime over the summer, with the iPad version coasting in a few months later, probably just in time for the new school year.<\/p>\n

    According to Apple, iPhone OS 4 will work with the iPhone 3G, iPhone 3GS, iPod Touch (2nd Gen.) and iPod Touch (3rd Gen.). Unfortunately, the iPhone 3G and the 2nd generation Touch can\u2019t take advantage of the multitasking functions; that\u2019s only for those of us with the new hotness.<\/p>\n

    As more trickles out about the other features in the new iPhone OS, we\u2019ll be sure to let you know.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Well, Apple held its iPhone OS 4 event today. When you think about it, this makes sense for two reasons: First, there\u2019s a new device running iPhone OS, which usually means a new version is on its way to better leverage that technology. Second, iPhone OS 3.0 was released in June last year, so a […]<\/p>\n","protected":false},"author":8,"featured_media":4856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[2366,2646],"class_list":["post-4849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-news","category-industry-news"],"yoast_head":"\niPhone OS 4 Announced: Apps, Advancemnts, and Advertising.<\/title>\n<meta name=\"description\" content=\"Apple claims there\u2019s over 100 new user features, including playlist creation, spell check, and even the use of bluetooth keyboards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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