{"id":5706,"date":"2010-06-04T13:27:55","date_gmt":"2010-06-04T18:27:55","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=5706"},"modified":"2014-05-22T13:37:24","modified_gmt":"2014-05-22T18:37:24","slug":"att-makes-ipad-3g-lose-its-luster","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/5706-att-makes-ipad-3g-lose-its-luster\/","title":{"rendered":"AT&#038;T Makes iPad 3G Lose Its Luster"},"content":{"rendered":"<p><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/04\/globe-umbrella.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4995\" title=\"globe-umbrella\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/04\/globe-umbrella.png\" alt=\"\" width=\"300\" height=\"560\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/04\/globe-umbrella.png 300w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/04\/globe-umbrella-64x120.png 64w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/04\/globe-umbrella-173x323.png 173w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/04\/globe-umbrella-102x190.png 102w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/04\/globe-umbrella-64x120@2x.png 128w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/04\/globe-umbrella-102x190@2x.png 204w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Apple has made one heckuva product in the iPad. Anyone that I\u2019ve demoed my iPad Wi-Fi simply wants one within a minute of actually using the sleek device. The iPad 3G equips the iPad with 3G wireless internet that was supposed to be unlimited&#8230; that is until AT&amp;T killed unlimited data and went with a very limited tiered pricing structure for it\u2019s wireless data.<\/p>\n<p><strong>The AT&amp;T plan:<br \/>\n<span style=\"font-weight: normal;\">Charge, charge, charge for data (reminds me of AOL charging for hours)<\/span><\/strong><\/p>\n<p>At the Rate of:<\/p>\n<ul>\n<li>$15 a month for 200MB of data dubbed the \u201cDataPlus\u201d plan.\u00a0Go over 200MB you get charged $15 more for the next 200MB (more like DataRipoff)<\/li>\n<li>$25 a month for 2GB of data dubbed the \u201cDataPro\u201d plan. Go over and it\u2019s $10 for every GB extra.<\/li>\n<li>Tethering&#8230; whoopie Internet tethering&#8230; $25 DataPro plan subscribers only&#8230; plus $20 extra for tethering, of which&#8230; why bother tethering if there\u2019s a 2GB limit.<\/li>\n<li>But wait there\u2019s grandfathering for those who currently have the unlimited $30 plan&#8230; so no worries, right?! Until your contract expires! (That\u2019ll cause some issues.)<\/li>\n<\/ul>\n<p><strong>What\u2019s an Apple To Do?<br \/>\n<span style=\"font-weight: normal;\">I know it\u2019s popular to bash on Apple, but I feel for them on this. The iPad 3G is nary a month old with $129 premium to get the 3G antenna to access AT&amp;T\u2019s high-speed wireless Internet. It was supposed to be unlimited data plan, and it was strongly sold as such.<\/span><\/strong><\/p>\n<p>With AT&amp;T\u2019s DataPro plan you can forget streaming Netflix, ABC, or downloading feature rich apps like the Wired App which at 527MB would use over 25% of the DataPro plan by itself (more like Semi-Pro). Many will answer, \u201cyou should do that over wi-fi anyway.\u201d So why have the 3G then?<\/p>\n<p>This also harkens back to the original iPhone release in 2007 when Apple knocked the price down a couple hundred dollars after mere month\u2019s of being released. With AT&amp;T dumping the unlimited plan a month after iPad\u2019s 3G release, it would be easy to understand if those that bought the iPad 3G had some buyers remorse and sought to return the product. Not having unlimited data on the iPad is just terrible. Wi-fi is now where it\u2019s at.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>The Telecom Industry Blinks by &#8216;Nickel and Diming&#8217; Its Customers.<!--more--><br \/>\n<span style=\"font-weight: normal;\">As someone who\u2019s posted hundreds of hours of videos from major telecom events around the world, I\u2019ve listened to my fair share of telecom CEO opinions. The main key points&#8230;<\/span><\/strong><\/p>\n<ul>\n<li>They don\u2019t like being just the internet pipeline (what they refer to as the dumb pipe)<\/li>\n<li>They want to charge for all the services over that pipe (just providing great, reliable internet service isn\u2019t enough)<\/li>\n<li><strong>And the biggie&#8230; they\u2019ve never liked flat rate unlimited Internet<\/strong><\/li>\n<\/ul>\n<p>I certainly cannot fault them for wanting to get part of the money for services over the internet pipe, but how about creating great services like they have been with Verizon\u2019s FiOS, and AT&amp;T\u2019s U-Verse Internet, TV, and Phone services. They certainly couldn\u2019t charge a per GB price for those services.<\/p>\n<p>Charging for data rates for wireless Internet is a major step back for the wireless industry. Instead of a ubiquitous, always on Internet connection, cellular Internet has just been relegated as a second-class citizen by being banished to what you use in between wi-fi hotspots.<\/p>\n<p><strong>The Internet Data Usage Excuse<br \/>\n<span style=\"font-weight: normal;\">AT&amp;T is trying to also weed out its heavy users with these new data plans, but that excuse doesn\u2019t hold water. They simply want to charge for data usage. The cable companies offer unlimited broadband with many having limits of 60-80GB. For customers that go over that, the cable companies can choose to contact customers individually to let them know they should upgrade to a higher usage plan or find another service.<\/span><\/strong><\/p>\n<p>AT&amp;T could have followed the cable companies&#8217; lead and solved the high-data user issue by upgrading high-usage customers to a high-usage tier and implemented a respectable unlimited data cap of 10-15GB&#8230; AT&amp;T obviously thinks 2GB is unlimited enough.<\/p>\n<p>AT&amp;T says that 98% of their users use under 2GB. I\u2019m not buying it. If that was the case, why not keep the unlimited plan and charge users $25 with a respectable data cap? It\u2019s much better marketing and increases the positive perception. Also, is AT&amp;T trying to say that 98% of it\u2019s customers need to be restricted and pay up because 2% of customers are bandwidth hogs? Hogwash!<\/p>\n<p><strong>iPhone Impact<br \/>\n<span style=\"font-weight: normal;\">When you think about the data packages in regards to just the iPhone, the hedgers out there say something along the lines of, \u201cit\u2019s no so bad&#8230;I don\u2019t use more than that a month.&#8221; They\u2019re partially right, I don\u2019t use more than 2GB a month either on my iPhone&#8230; for now. But I like not having to worry about it and that\u2019s a huge mindset feature for me.<\/span><\/strong><\/p>\n<ul>\n<li>There\u2019s going to be a demand for Apple to now implement an ad-blocker for Safari&#8230;after all, you don\u2019t want to be charged for those ads you don\u2019t read&#8230;do you?<\/li>\n<li>4G\/LTE .. who cares about higher speed wireless Internet? \u201cWe have the fastest network!\u201d now means \u201cYou can reach your data limit in a mere day!\u201d<\/li>\n<li>The new iPhone is faster. Great, unless you&#8217;re talking bandwidth usage apps. Then, not so great.<\/li>\n<li>What, no rollover GBs? I paid for 2GB last month and only used 400MB, rollover GBs will be asked for. It\u2019s a 2 year contract, right? I just want the 48GB I paid for.<\/li>\n<\/ul>\n<p><strong>iPad 3G Impact<br \/>\n<span style=\"font-weight: normal;\">AT&amp;T\u2019s data plan absolutely cripples the iPad 3G wireless component. 3G is what you\u2019ll use in between Wi-Fi locations&#8230; all of the bandwidth heavy, feature rich apps the iPad can utilize will now simply be limited to Wi-Fi due to data plan bandwidth limitations.<br \/>\n<\/span><\/strong><\/p>\n<p><strong>AT&amp;T\u2019s Preemptive Strike<br \/>\n<span style=\"font-weight: normal;\">I think AT&amp;T saw the rise of the ubiquitous, pervasive, wireless Internet with how popular the iPad has become, and the demands the feature rich iPad will place on the network. Instead of supporting it, they aborted it, and badly!<\/span><\/strong><\/p>\n<p>If AT&amp;T, IHMO, is unable to support expanded bandwidth of wireless Internet, nobody else can, and that\u2019s sad as AT&amp;T\u2019s wireless data network is generally more robust than others. It looks like WiMax just got a boost for the future.<\/p>\n<p><strong>Crippling Innovation<br \/>\n<span style=\"font-weight: normal;\">Faster computers, larger screens, and broadband Internet have spawned innovation on what we can now accomplish, the flow of information, and the impact and speed of those innovative accomplishments \/ research has been exponential with a global impact.<\/span><\/strong><\/p>\n<p>The promise of high-speed, wireless Internet, and the new capabilities, innovations, and the technological capabilities that it could produce has just been throttled way down. Instead of becoming THE network of the wireless broadband revolution, AT&amp;T has just saved its core DSL broadband and relegated its cellular service as second-class citizen of Internet use.<\/p>\n<p><strong>Summary<br \/>\n<span style=\"font-weight: normal;\">AT&amp;T blinked and you can be sure the rest of the telecom industry will follow suit. Again, this is an overall telecom industry attitude to charge for everything. Hopefully, they\u2019ll wise up and put a respectable cap of 10-15GB on the DataPro plan. 2GB is simply a joke.<\/span><\/strong><\/p>\n<p>After all, the telecoms favorite service to charge for is texting.<br \/>\nWhy? One of the number one sent text messages in the world&#8230; \u201ck\u201d<br \/>\n(that\u2019ll be 10 cents please)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has made one heckuva product in the iPad. Anyone that I\u2019ve demoed my iPad Wi-Fi simply wants one within a minute of actually using the sleek device. The iPad 3G equips the iPad with 3G wireless internet that was supposed to be unlimited&#8230; that is until AT&amp;T killed unlimited data and went with a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[7,3770],"class_list":["post-5706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-random-thoughts-and-topics","category-unplugged"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AT&amp;T Makes iPad 3G Lose Its Luster<\/title>\n<meta name=\"description\" content=\"AT&amp;T has throttled back the wireless 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