{"id":5733,"date":"2010-06-07T16:13:40","date_gmt":"2010-06-07T21:13:40","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=5733"},"modified":"2014-05-22T13:37:24","modified_gmt":"2014-05-22T18:37:24","slug":"wwdc-2010-pretty-much-what-we-thought-it-would-be","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/5733-wwdc-2010-pretty-much-what-we-thought-it-would-be\/","title":{"rendered":"WWDC 2010: Pretty Much What We Thought It Would Be."},"content":{"rendered":"

\"\"Ever since the leak of the iPhone 4 prototype a few months ago<\/a>, we all sort of knew what Steve\u2019s keynote presentation at this year\u2019s World Wide Developer\u2019s Conference would center around. After all, the WWDC has traditionally been where the latest model iPhones have been introduced.<\/p>\n

First, though, Steve started talking about Apple\u2019s newest line, the iPad<\/strong>. Apparently, Apple has moved over two million units already, making it about one iPad sold every three seconds or so.<\/p>\n

He then went on to talk about iBooks<\/strong>, a key component of the iPad. There\u2019s been over five million books sold (approx. 2.5 per iPad) and the iBooks Store has about a 22% market share.<\/p>\n

They\u2019ve made some enhancements to iBooks. Now, not only can you highlight text, but you can add what looks like sticky notes to a page, and add bookmarks<\/strong> with just a tap now. The biggest change, though is now iBooks can read PDFs<\/strong>.<\/p>\n

Then Steve went on to talk about the App Store, where there\u2019s over 15,000 apps submitted a week;<\/strong> 95% are approved within seven days. He also talked about why some apps may be rejected. Not working as advertised and apps that crash are obvious. The other main reason is the use of \u201cprivate APIs.\u201d I think we all know that was a dig at Adobe Flash<\/strong>.<\/p>\n

A second dig along those lines was the announcement of an iPhone app for FarmVille<\/strong>. It\u2019s wildly popular, and – until today – has been pretty much Flash-based. Despite a somewhat lukewarm reception of the app itself, it served as an example of how a huge Flash-based application can be re-worked for the iPhone.<\/p>\n

And that\u2019s where the elephant in the room was finally mentioned: the new iPhone<\/a>. Steve even made a little joke about possibly having seen it before, a subtle tip of the hat to the whole Gizmodo debacle<\/a>.<\/p>\n

He then went into all the little features which differentiate the product, the first of which was the new design. Aside from being a thinner steel-and-glass design, it also features a number of other changes, including an LED flash for the rear camera, a front-mounted camera, a side-mounted micro SIM tray and integrated external antennas<\/strong>.<\/p>\n

Their new (though somewhat oddly-named) \u201cRetina Display\u201d<\/a> <\/strong>effectively quadruples the number of pixels per inch on the iPhone\u2019s screen, making everything incredibly sharp, and giving the display a resolution of 960 x 640 pixels.<\/p>\n

It was right about this time in the proceedings that Steve had a bit of a network problem. He was trying to connect to a Web page on both a iPhone 3GS and the new iPhone 4 to demonstrate the latter\u2019s higher resolution display in a typical application. Unfortunately, we were treated to a wonderfully awkward moment that ranks with the best of them.<\/a><\/p>\n

After that, Steve went on to talk about the other specifications<\/a> of the new iPhone, including the use of the A4 processor<\/strong> that\u2019s also in the iPad and gyroscope<\/strong> for even more precise controlling.<\/p>\n

Along with the new, high-resolution display came a higher-resolution camera<\/strong>; a five megapixel sensor, with backlight illumination and the same size pixel sensors as the previous model. Along with the aforementioned LED flash, the camera also has a 5x digital zoom.<\/p>\n

The biggest \u201cwow\u201d factor for the crowd, though, was the fact it now capable of recording 720p HD Video at 30fps<\/strong>. To compliment this capability, Apple also announced iMovie for iPhone<\/a>, which includes many of the tools, effects, and transitions found in the Mac version. It\u2019ll be available in the App store for an additional $4.99, if you\u2019re into that sort of thing.<\/p>\n

At this point, they determined that the network problems from earlier supposedly from so many wireless access points set up by the bloggers. This resulted in a request from Steve to \u201cplease shut off your WiFi,\u201d\u2014a request promptly ignored by a large number of bloggers.<\/p>\n

It\u2019s a good thing they didn\u2019t listen, or we would have missed the next important bit of info: they\u2019re changing the name from \u201ciPhone OS 4\u201d to \u201ciOS 4.\u201d<\/strong> Save for that little bit of info and that Bing is now a selectable option for a search engine<\/strong>, though, it was mostly a light rehash of last March\u2019s event: mulitasking, folders, iAds, etc. Also in the \u201cnew, but not too surprising\u201d category is that the version of iBooks included in iOS 4 will sport the same enhancements in the iPad version and they will now sync between devices.<\/p>\n

The infamous \u201cone more thing,<\/strong>\u201d of course, had to do with that second camera on the front of the new iPhone. The new FaceTime<\/strong> application allows you to make video phone calls<\/a>. That is, of course, as long as you have a WiFi connection available\u2014apparently they haven\u2019t worked things out with phone carriers yet.<\/p>\n

Other little details on the phone:<\/p>\n