{"id":57644,"date":"2020-01-10T17:32:06","date_gmt":"2020-01-10T23:32:06","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=57644"},"modified":"2020-01-14T13:41:03","modified_gmt":"2020-01-14T19:41:03","slug":"ces-2020-owc-highlights-from-the-week","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/57644-ces-2020-owc-highlights-from-the-week\/","title":{"rendered":"CES 2020: OWC Highlights From the Week"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-logo.png\" alt=\"\" class=\"wp-image-57541\" width=\"174\" height=\"100\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-logo.png 696w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-logo-208x120.png 208w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-logo-284x164.png 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-logo-190x109.png 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-logo-208x120@2x.png 416w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-logo-284x164@2x.png 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-logo-190x109@2x.png 380w\" sizes=\"auto, (max-width: 174px) 100vw, 174px\" \/><\/figure><\/div>\n\n\n\n<p>OWC finished up a week of showcasing several new products, meeting with hundreds of customers and vendors, and participating in press junkets galore at&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.ces.tech\/\">CES 2020<\/a> in Las Vegas.<\/p>\n\n\n\n<p>CES is the world&#8217;s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years \u2014 the global stage where next-generation innovations are introduced to the marketplace.<\/p>\n\n\n\n<p>&#8220;CES is always a great opportunity to meet with some of our biggest customers, as well as the world&#8217;s top media, to showcase the latest solutions from OWC,&#8221; said OWC Director of Marketing, Chris Kooistra.<\/p>\n\n\n\n<p>And solutions and opportunities there were, so Rocket Yard has put together a few highlights of the festivities from the week.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">OWC Debuts&nbsp;New Products at CES:<\/h2>\n\n\n\n<p>OWC exhibited a lineup of exciting <a href=\"https:\/\/eshop.macsales.com\/blog\/57507-ces-a-sneak-peek-at-new-and-upcoming-products-from-owc\/\">new hardware and software solutions<\/a> at CES 2020. Several were &#8220;sneak peaks&#8221; of products that have yet to hit the market \u2013 due out later in Q1.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>SoftRAID Standard and SoftRAID Pro<\/li><li>OWC Mercury Helios 3S PCIe Card Expansion Chassis + U.2 NVMe Interchange System<\/li><li>ThunderBay 8 Pro-Grade Storage<\/li><li>ThunderBay Flex 8<\/li><li>Akitio Node Titan<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">OWC Happenings at CES:<\/h2>\n\n\n\n<p>CES has dozens, if not hundreds, of gatherings, showcases, and events. We certainly can&#8217;t list everything that the OWC team participated in, but there are a few prominent ones worth noting.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"213\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-unveiled-284x213.jpg\" alt=\"\" class=\"wp-image-57648\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-unveiled-284x213.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-unveiled-160x120.jpg 160w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-unveiled-190x143.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-unveiled.jpg 600w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-unveiled-284x213@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-unveiled-160x120@2x.jpg 320w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-unveiled-190x143@2x.jpg 380w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><figcaption>OWC CEO Larry O&#8217;Connor&nbsp;with&nbsp;Chuck Joiner, host of&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.macvoices.com\/about\/\" target=\"_blank\">MacVoices,<\/a>&nbsp;at CES Unveiled.<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unveiled<\/strong><\/h3>\n\n\n\n<p>On Sunday, January 5th, OWC showcased several new products at&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.ces.tech\/Events-Programs\/CES-Unveiled.aspx\">CES Unveiled<\/a>, an event that brought together key players in the technology industry, including innovative tech companies of all sizes, influential media, senior-level executives, and prominent tech industry influencers.<\/p>\n\n\n\n<br clear=\"all\"\/>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"213\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-showstoppers-284x213.jpg\" alt=\"\" class=\"wp-image-57649\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-showstoppers-284x213.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-showstoppers-160x120.jpg 160w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-showstoppers-190x143.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-showstoppers.jpg 600w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-showstoppers-284x213@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-showstoppers-160x120@2x.jpg 320w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-showstoppers-190x143@2x.jpg 380w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><figcaption>OWC Product Marketing Manager Jeff Jorgensen is interviewed at ShowStoppers.<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ShowStoppers<\/strong><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/showstoppers.com\/\">CES ShowStoppers<\/a>&nbsp;was held on January 7th. OWC participated in this invitation-only media reception that offered companies effective and efficient ways to meet with more than 1,300 pre-qualified journalists, analysts, and key industry influencers face-to-face.<\/p>\n\n\n\n<br clear=\"all\"\/>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"213\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-digital-trends-284x213.jpg\" alt=\"\" class=\"wp-image-57659\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-digital-trends-284x213.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-digital-trends-160x120.jpg 160w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-digital-trends-190x143.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-digital-trends.jpg 600w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-digital-trends-284x213@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-digital-trends-160x120@2x.jpg 320w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/01\/ces-digital-trends-190x143@2x.jpg 380w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><figcaption>Maude Garrett and Greg Nibler of <a href=\"https:\/\/www.digitaltrends.com\/ces-2020\/\">Digital Trends<\/a> interview Larry O&#8217;Connor.<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Engagement<\/strong><\/h3>\n\n\n\n<p>The OWC team conducted plenty of interviews for hungry audiences of tech reviewers, gadget guides, and media outlets. Yahoo\/CBS Interactive, MuseTV, Digital Trends, How-to-Geek, TechDaily, PCMag, YourTech Report, US Times, NERDS Limited, MacObserver, Lifewire, AnandTech and the LA Times were but a few.<\/p>\n\n\n\n<br clear=\"all\"\/>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">OWC Press at CES:<\/h2>\n\n\n\n<p>As always at CES, there was plenty of press on hand. Below is a list of some of the media coverage OWC has received so far. We&#8217;ll keep this list updated as the reports flow in.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.techrepublic.com\/pictures\/ces-2020-a-first-glimpse-at-the-tech-of-ces-unveiled\/15\/\">Tech Republic<\/a><br \/>USB-C Travel Dock,&nbsp;Thunderbolt 3 Pro Dock,&nbsp;Accelsior 4M2, ThunderBay Flex 8, and SoftRAID at CES Unveiled.<\/li><li><a href=\"https:\/\/www.storagenewsletter.com\/2020\/01\/06\/ces-owc-showcases-lineup-of-storage-docking-pcie-expansion-egpu-hardware-solutions-and-raid-software\/\">Storage Newsletter<\/a><br \/>The entire line of new OWC products debuting at CES<\/li><li><a href=\"https:\/\/www.dpreview.com\/news\/4336995615\/owc-launches-thunderbay-8-and-thunderbay-flex-8-storage-solutions-with-thunderbolt-3-displayport\">DP Review<\/a><br \/>ThunderBay 8 and ThunderBay Flex 8<\/li><li><a href=\"https:\/\/iphone.appleinsider.com\/articles\/20\/01\/07\/ces-2020-best-of-hardware-peripherals-and-mac-accessories\">Apple Insider<\/a><br \/>Akitio Node Titan in a&nbsp;<strong>Best of Showstoppers<\/strong>&nbsp;roundup<\/li><li><a href=\"https:\/\/www.cinema5d.com\/owc-thunderbolt-3-storage-solutions-thunderbay-8-thunderbay-flex-8\/\">Cinema 5D<\/a><br \/>ThunderBay8 and ThunderBay Flex 8<\/li><li><a href=\"https:\/\/www.videomaker.com\/news\/ces-2020-owc-announces-the-mercury-elite-pro-dock\/\">Videomaker<\/a><br \/>Mercury Elite Pro Dock<\/li><li><a href=\"https:\/\/appleinsider.com\/articles\/20\/01\/08\/ces-2020-best-of-hard-drives-and-ssds\">Apple Insider<\/a><br \/>ThunderBay 8 and ThunderBay Flex 8 in a&nbsp;<strong>CES Best of Hard Drives and SSDs&nbsp;<\/strong>roundup<\/li><li><a href=\"https:\/\/nascompares.com\/2020\/01\/09\/owc-thunderbolt-3-thunderbay-8-and-thunderbay-flex-8-at-ces-2020\/\">NAS Compares<\/a><br \/>ThunderBay 8 and ThunderBay FLEX 8 &nbsp;&nbsp;<\/li><li><a href=\"https:\/\/www.newsshooter.com\/2020\/01\/09\/owc-new-egpu-thunderbolt-3-enclosures-softraid-software\/\">NewsShooter<\/a><br \/>Akitio Node Titan, ThunderBay 8 and FLEX 8<\/li><li><a href=\"http:\/\/www.divephotoguide.com\/underwater-photography-scuba-ocean-news\/owc-announce-thunderbay-8-flex-8-storage-solutions\/\">Dive Photo Guide<\/a><br \/>ThunderBay8 and ThunderBay Flex 8<\/li><li><a href=\"https:\/\/hexus.net\/tech\/news\/graphics\/138722-gigabyte-lenovo-owc-show-egpus-ces-2020\/\">HEXUS<\/a><br \/>Akitio Node Titan<\/li><li><a href=\"http:\/\/www.macvoices.com\/macvoices-20010-ces-unveiled-owc-introduces-six-new-hardware-solutions\/\">MacVoices<\/a><br \/>Larry O&#8217;Connor video interview with Chuck Joiner<\/li><li><a href=\"https:\/\/www.macobserver.com\/cool-stuff-found\/ces-owc-mercury-elite-pro-thunderbolt-3-dock-adds-raid-ports-and-power\/\">Mac Observer<\/a><br \/>CES video coverage of the Mercury Elite Pro Thunderbolt 3 Dock<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Best is Yet To Come<\/h2>\n\n\n\n<p>&#8220;CES 2020 was a tremendous event allowing&nbsp;us to connect with several of our customers across the globe as well as showcase some of our most exciting and innovative new products to date,&#8221; said VP of Sales &amp; eCommerce, Rick Van Dyne. &#8220;This year, we established a number of new relationships based on the ever-increasing momentum of global demand for OWC branded products which will further help us deliver even greater technology solutions and customer support around the world for 2020 and beyond.&#8221;<\/p>\n\n\n\n<p>CES 2020 has now come and gone, at least for another year. Of course, that doesn&#8217;t mean we won&#8217;t be innovating and releasing great new solutions all year long, but CES will always hold a place of importance for OWC.<\/p>\n\n\n\n<p class=\"byline\">&#8220;We come each year and conquer with a great lineup of solutions that are new and exciting. There&#8217;s lots of magic at CES, much of which is an illusion. But we bring the real. Nothing beats talking first hand with those that use, influence, and need our solutions \u2013 and CES lets us get that word out far and wide, with hands-on experience so everyone can benefit.&#8221;<br \/><br \/>~ Larry O&#8217;Connor, OWC Founder &amp; CEO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OWC finished up a week of showcasing several new products, meeting with hundreds of customers and vendors, and participating in press junkets galore at&nbsp;CES 2020 in Las Vegas. CES is the world&#8217;s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":57551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[2646,6,3765],"class_list":["post-57644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-new-at-owc","category-owc-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CES 2020: OWC Highlights From the Week<\/title>\n<meta name=\"description\" content=\"OWC finishes up a week of showcasing new products, meeting with thousands of customers and vendors, and press junkets galore at 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