{"id":57978,"date":"2020-01-27T08:30:30","date_gmt":"2020-01-27T14:30:30","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=57978"},"modified":"2020-01-29T14:12:58","modified_gmt":"2020-01-29T20:12:58","slug":"owc-highlights-from-namm-2020","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/57978-owc-highlights-from-namm-2020\/","title":{"rendered":"If It’s Too Loud, You’re Too Old: OWC Highlights from NAMM 2020"},"content":{"rendered":"\n

The NAMM Show<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Every year at the NAMM tradeshow, there is invariably a booth or two that gets shut down for sound policy violations. (No, no, no \u2013 OWC has never been one of them.) What kind of sound policy violation would occur, you might ask? Well, excessive volume to be more specific. And why on earth would a booth be unusually loud at a tradeshow, you then might ask? It’s because this particular show is all about music. And as we all know, far too many performers subscribe to the “harder, louder, faster” school of music. They simply can’t help themselves.<\/p>\n\n\n\n

NAMM<\/a> stands for the National Association of Music Merchants, and every January, over 100,000 exhibitors, artists, and attendees from the general public flock to the Anaheim Convention Center in\u2014you guessed it\u2014Anaheim, California. If you are a music gear enthusiast or a business that is in any way, shape, or form associated with the music industry, NAMM is the place to be.<\/p>\n\n\n\n

OWC does not make pianos, sell sheet music, produce amp modeling software, stage rigging, lights, instrument cables, or sell guitar picks. What OWC does do is offer the highest quality storage, memory, and computer expansion<\/a> solutions on the market. Producers, engineers, and artists from all around the globe know this. And if not, they should \u2013 which is why we exhibit at the NAMM Show!<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

OWC’s innovative booth had three distinct sections this year, featuring different creative environments where OWC products help the creative workflow:<\/p>\n\n\n\n