{"id":71103,"date":"2021-02-09T07:30:00","date_gmt":"2021-02-09T13:30:00","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=71103"},"modified":"2021-02-08T16:15:27","modified_gmt":"2021-02-08T22:15:27","slug":"storytelling-and-technology-with-bijan-machen","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/71103-storytelling-and-technology-with-bijan-machen\/","title":{"rendered":"Engaging Youth Through Storytelling and Technology with Bijan Machen"},"content":{"rendered":"\n<p>Contemporary abstract artist and educator <a href=\"https:\/\/www.bijanmachen.com\/\">Bijan Machen<\/a> was among the industry professionals who spoke at the recent <a href=\"https:\/\/www.fcpxcreativesummit.com\/\">FCPX Global Virtual Summit<\/a>. The event was held from November 16-22, 2020, and featured seven days of cutting-edge <a href=\"https:\/\/www.fcpxcreativesummit.com\/program-2020\/\">sessions<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><a href=\"https:\/\/www.facebook.com\/pg\/Athletech\/posts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/athletech-logo-120x120.png\" alt=\"AthleTech Logo\" class=\"wp-image-71118\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/athletech-logo-120x120.png 120w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/athletech-logo-284x284.png 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/athletech-logo-190x190.png 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/athletech-logo-380x380.png 380w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/athletech-logo.png 400w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/athletech-logo-120x120@2x.png 240w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Bijan shared his great passion for the future of education and the importance of engaging our youth through storytelling. His interest began when he created a 501(c)(3) for kids called <a href=\"https:\/\/www.facebook.com\/pg\/Athletech\/posts\/\">AthleTECH<\/a> that combined athletics and technology. As a former athlete, he brought in NFL and NBA players, and with the help of Microsoft, they collaborated and taught the kids how to code. His goal was to get students excited about a boring subject, and he knew he needed to find a creative way to keep their interest.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>\u201cStudents have to be engaged in order to remember things, in order to care, and in order to really learn. They have to be doing something that is exciting to them. If we can teach boring things in an exciting way, then people are going to be better off,\u201d said Bijan.<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<p>This venture is what ultimately led him to start an entire company around art, education, and entertainment, and today he has found a successful way to blend all of these worlds.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-we-uplift-the-world-foundation\">The We Uplift the World Foundation&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium\"><a href=\"https:\/\/www.weuplifttheworld.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/wutw-logo-120x120.png\" alt=\"The We Uplift the World Foundation Logo\" class=\"wp-image-71108\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/wutw-logo-120x120.png 120w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/wutw-logo.png 150w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Bijan founded the We Uplift the World Foundation (<a href=\"https:\/\/www.weuplifttheworld.com\/\">WUTW<\/a>) to create sustainable, positive change in the world, and to bring lasting value to people\u2019s lives. He\u2019d seen celebrities donate meals and clothing to kids, but he wanted to give back in a different way\u2014his goal was to empower students to learn how to create their own destiny.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>\u201cI wanted to teach young people trades so they could create opportunities for themselves using their own skills and talents. That\u2019s where the real magic is,\u201d said Bijan.<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-earth-project-and-chicago-untold-stories\">eARTh Project and Chicago Untold Stories<\/h2>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='1170' height='659' src='https:\/\/www.youtube.com\/embed\/hrxXcGZpD8c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent' allowfullscreen='true' style='border:0;' sandbox='allow-scripts allow-same-origin allow-popups allow-presentation'><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>One way in which Bijan has been able to fulfill his mission is through the eARTh Project, an educational workshop series that inspires young people to take an active interest in local community gardens, cooking healthy food, art-making, video storytelling, and creative business practices, all while using the latest mobile filmmaking technology. Students learn how to apply a more sustainable approach to filmmaking through creative entrepreneurship.<\/p>\n\n\n\n<p>When COVID-19 hit the scene in the midst of last year\u2019s workshop, the kids still had mobile filmmaking tools in their hands such as iPhones, kits provided by <a href=\"https:\/\/www.wemakemovies.org\/\">We Make Movies<\/a>, tripods, mics, backpacks, and more. During the 12-week program, the students met with industry experts and were able to capture their stories through vlogs and film and share what was most important to them.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>\u201cDuring a time in life when everything was in question and was shut down, we were able to use video and iPhones as a beacon of light and give them an opportunity to share stories that were important and express themselves,\u201d said Bijan.<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<p class=\"footnote light-blue-bg\"><strong>Related:<\/strong> Read more about the eARTh project and how OWC was involved <a href=\"https:\/\/eshop.macsales.com\/blog\/66018-owc-flex-8-thunderbolt-storage-makes-a-difference\/\">here<\/a>.<\/p>\n\n\n\n<p>Immediately following the eARTh project, Bijan partnered with We Make Movies, Apple, and OWC again to be the lead instructor for the Chicago Untold Stories program.&nbsp; During an extremely difficult summer for the inner city kids of Chicago, the students had an opportunity to document their experiences and tell their stories their way.&nbsp; For Bijan, it was just another way to give back and teach kids how to make the most of their situations.&nbsp; For OWC, it was an opportunity to give the kids their first paid job reviewing and giving testimonials for OWC products as part of the final exam for the program.<\/p>\n\n\n\n<p class=\"footnote light-blue-bg\"><strong>Related:<\/strong> Read more about the Chicago Untold Stories program <a href=\"https:\/\/eshop.macsales.com\/blog\/70015-cus-through-the-lens-of-our-youth\/\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-vimeo\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/498339248\" width=\"1170\" height=\"658\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-video\">The power of video<\/h2>\n\n\n\n<p>Video was used as an entry point to enable and teach students by giving them filmmaking assignments that reflected their interests. The students were kept accountable for their work which made them want to push themselves harder, and as Bijan coined it, \u201cvideo is an \u201cinstrument of truth.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>\u201cVideo combined with experiential learning is the future of education,\u201d said Bijan.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>Video is like a \u201csecond language.\u201d As we move into 2020 and beyond, it\u2019s going to be the best tool available because it allows you to speak to people from all demographics through the lens of a camera, and it\u2019s almost a new way of communicating. Video allows us to tell our truths, market brands, products, and share what\u2019s going on in our communities.<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-communication-and-teamwork\">Communication and teamwork<\/h2>\n\n\n\n<p>The students learned how to set up equipment, shoot and conduct an interview, and edit and cut using <a href=\"https:\/\/luma-touch.com\/\">LumaFusion<\/a> which works in conjunction with <a href=\"https:\/\/www.apple.com\/final-cut-pro\/\">Final Cut Pro<\/a>.&nbsp;<\/p>\n\n\n\n<p>Everyone on the program got paid to produce professional content and the students created 1-minute videos about products provided by sponsors: LumaFusion, OWC, and We Make Movies. It was a win-win because the companies received ten or more videos of each of the students using their products and giving testimonials. Having companies believe in your mission is critical to your success, and the students ultimately learned the importance of communication and teamwork.<\/p>\n\n\n\n<p class=\"has-text-align-center\">&nbsp;<strong><em>\u201cCollaboration is a key to success. Invest in yourself by investing in others,\u201d said Bijan.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>Bijan also talked about the importance of knowing what you need and being able to communicate that. It\u2019s essential to have a strong team and to make sure that everyone feels heard, respected, and appreciated. When getting to know someone it\u2019s important to build an emotional connection and even more so now in a Zoom culture. When introduced to someone new, he suggested asking, \u201cWhat\u2019s the most exciting thing you did this week, and why did you enjoy it?\u201d That opens up the line of communication and begins the formation of a genuine relationship.<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-your-why\">What is your why?&nbsp;<\/h2>\n\n\n\n<p>Bijan closed the session with a reference to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ikigai\">IKIGAI<\/a>, which is a Japanese concept that means \u201cyour reason for being.\u201d The idea is to ask yourself what you love, what you\u2019re good at, what you can be paid for, and what the world needs. He then challenged the audience to reaffirm<em> their <\/em>\u201cwhy\u201d and write it on paper, record a video explaining their why, and share the reasons it\u2019s important to them. The goal is to save the video and watch it when you need an uplifting reminder of your purpose and maybe even share it with someone else who will hold you accountable.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>\u201cI get up every day and write in my journal, \u2018what is my why?\u2019 The more I do it, the more it keeps me focused, excited, and enthusiastic about what I\u2019m doing and I know that I\u2019m creating my reality. Life is not happening to me, it&#8217;s happening for me, and I\u2019m creating what\u2019s happening with intention and planning,\u201d said Bijan.&nbsp;<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-watch-the-full-summit-video-below\">Watch the full Summit video below&#8230;<\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='1170' height='659' src='https:\/\/www.youtube.com\/embed\/j6LtptnX3pU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent' allowfullscreen='true' style='border:0;' sandbox='allow-scripts allow-same-origin allow-popups allow-presentation'><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-related-links\">Related Links<\/h4>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/eshop.macsales.com\/blog\/41907-rocket-yard-guide-how-to-find-the-right-refurbished-macbook\/\">Rocket Yard Guide: How to Find the Right Refurbished Apple Laptop<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/62796-rocket-yard-blog-open-for-content-contributions\/\">Rocket Yard Blog Open for Content Contributions!<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/25637-prepping-for-school-go-back-with-a-new-mac\/\">Prepping for School? Go Back with a \u2018New\u2019 Mac<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/26360-kicking-off-september-with-some-hot-garage-sale-deals\/\">Kicking Off September with Some Hot Garage Sale Deals<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Contemporary abstract artist and educator Bijan Machen was among the industry professionals who spoke at the recent FCPX Global Virtual Summit. The event was held from November 16-22, 2020, and featured seven days of cutting-edge sessions.&nbsp; Bijan shared his great passion for the future of education and the importance of engaging our youth through storytelling. [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":71114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[101],"class_list":["post-71103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-powered-by-owc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engaging Youth Through Storytelling and Technology with Bijan Machen<\/title>\n<meta name=\"description\" content=\"Contemporary abstract artist and educator Bijan Machen was among the industry professionals who spoke at the recent FCPX Global Virtual Summit. 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