{"id":71194,"date":"2021-02-16T07:30:00","date_gmt":"2021-02-16T13:30:00","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=71194"},"modified":"2021-02-15T17:56:49","modified_gmt":"2021-02-15T23:56:49","slug":"storytelling-for-the-youtube-generation-with-steve-douglass","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/71194-storytelling-for-the-youtube-generation-with-steve-douglass\/","title":{"rendered":"Engagement Insights for the YouTube Generation with Steve Douglass"},"content":{"rendered":"\n

Who better than an educator of millennials and a father of two teenagers to discuss storytelling and engagement for the YouTube generations? Steve Douglass<\/a> is a New Media Instructor and Media Lead Teacher at Lake Forest High School<\/a>, an Apple Distinguished Educator<\/a>, the founder of showNtell<\/a> storytelling, and a Chicago <\/a>and St Louis <\/a>Summer Stories leader.<\/p>\n\n\n\n

Steve spoke during a virtual session at Final Cut Pro\u2019s recent FCPX Global Virtual Summit<\/a>, which was held from November 16-22, 2020. He featured seven days of cutting-edge sessions<\/a> presented by top industry professionals.<\/p>\n\n\n\n

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How we got here <\/h2>\n\n\n\n
\"Google<\/figure><\/div>\n\n\n\n

On October 9, 2006, YouTube was bought by Google, and there was a clear opportunity to share your story through distribution. \u201cIt started with being able to capture video with an iPhone, and then when Final Cut Pro<\/a> hit the scene in 2011, it was a game-changer,\u201d said Steve. At that time, Steve started presenting to educators in Chicago as he found FCP provided access to folks that it hadn\u2019t in the past, including his students who were able to pick up editing quite quickly. Steve was teaching dynamic storytelling and wanted things to become easier, and Final Cut Pro did just that.<\/p>\n\n\n\n

\u201cIn five years, a generation went from consuming to creating,\u201d said Steve.<\/em><\/strong><\/p>\n\n\n\n

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The demographic<\/h2>\n\n\n\n
\"YouTube<\/a><\/figure><\/div>\n\n\n\n

Students watch YouTube every day, and in 2018, 95% of teens had access to a smartphone. According to Steve, teenagers follow and subscribe quickly and tend to be impulsive in the ways they engage. They use Google to get answers and watch videos on YouTube to figure things out. As an educator, he noted that extroverts and introverts learn differently; but there is a constant loop of creation and consumption across the board, especially in a COVID era. When students build their YouTube channel and brand, there is what Steve refers to as a \u201cshotgun effect,\u201d saying that the teens he works with believe that they can do everything themselves.<\/p>\n\n\n\n

\u201cThey believe they are good without you and that they can learn on their own. They struggle to build real relationships since everything is transactional,\u201d said Steve.<\/strong><\/em><\/p><\/blockquote>\n\n\n\n

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Working together<\/h2>\n\n\n\n

Steve provided the following tips on how to best engage with the YouTube generation:<\/p>\n\n\n\n

  • Level with our fears<\/li>
  • See them for who they really are<\/li>
  • Understand how we can win together<\/li>
  • Take what we learn and practice what we preach<\/li><\/ul>\n\n\n\n

    \u201cThe best story always wins,\u201d said Steve. Today\u2019s teens do understand the importance of quality and efficiency. It is important to give students guidance and help them understand the direction of the story, as there should always be a structure and a voice that really hooks people in.<\/p>\n\n\n\n\n\n

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    Education<\/h2>\n\n\n\n
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