{"id":71269,"date":"2021-02-15T15:00:00","date_gmt":"2021-02-15T21:00:00","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=71269"},"modified":"2022-12-20T14:13:26","modified_gmt":"2022-12-20T20:13:26","slug":"fix-it-in-post-part-1-fix-it-on-purpose","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/71269-fix-it-in-post-part-1-fix-it-on-purpose\/","title":{"rendered":"The Ultimate Guide to When You Should (And Shouldn\u2019t) \u201cFix It in Post\u201d \u2013 Part 1: Fix It on Purpose"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video.jpg\" alt=\"A man at a computer editing video. Photo by Avel Chuklanov on Unsplash\" class=\"wp-image-71271\" width=\"700\" height=\"394\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video.jpg 1400w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-213x120.jpg 213w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-284x160.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-190x107.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-750x421.jpg 750w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-548x308.jpg 548w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-364x204.jpg 364w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-230x129.jpg 230w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-100x56.jpg 100w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-213x120@2x.jpg 426w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-284x160@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/rear-shot-of-man-editing-video-190x107@2x.jpg 380w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>There are few words as frustrating to the ears of a film and video editor as the phrase \u201cWe\u2019ll fix it in post.\u201d It\u2019s a term that means a few things:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Don\u2019t worry about getting the shot right, we\u2019ll just&nbsp;<strong>fix it in post<\/strong>. <\/li><li>I know the lighting\u2019s not perfect, but we can&nbsp;<strong>fix it in post<\/strong>. <\/li><li>Don\u2019t worry about those people in the background ruining the shot. <br \/>We\u2019ll (all together now\u2026)&nbsp;<strong>fix it in post<\/strong>. <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/say-fix-it-in-post-one-more-time.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"240\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/say-fix-it-in-post-one-more-time-284x240.jpg\" alt=\"meme of Samuel Jackson saying &quot;Say we'll fix it in pst one more time&quot;\" class=\"wp-image-71273\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/say-fix-it-in-post-one-more-time-142x120@2x.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/say-fix-it-in-post-one-more-time-142x120.jpg 142w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/say-fix-it-in-post-one-more-time-190x160.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/say-fix-it-in-post-one-more-time.jpg 415w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/say-fix-it-in-post-one-more-time-190x160@2x.jpg 380w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>It\u2019s a phrase that conjures images of rushed producers trying to \u201cmake the day;\u201d or an ad exec looking to stay on budget, minimizing, or downright dismissing the need to take the proper time to get a shot right. What is empirically missing from their calculations is the added work (and cost) needed to \u201cfix in post.\u201d Therefore, it feels like an utter lack of respect for the work of the editor or other post-production professionals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-bad\">How Bad?<\/h3>\n\n\n\n<p>But is it really as bad as many tend to think? Are there actually times when it\u2019s okay to \u201cfix it in post?&#8221; How can film and video content creators, whether doing it professionally or personally, know when it\u2019s okay and when it\u2019s not?<\/p>\n\n\n\n<p>Today we start a <strong>3-part series<\/strong> wherein I plan to offer what I believe will be the ultimate guide to fully understanding and addressing this issue. I\u2019ll pull from my 25+ years of creating video content, both personally and professionally, and I will also tap the experience of other pros in the business.<\/p>\n\n\n\n<p>I also want to dabble in a bit of a philosophical perspective when it comes to this issue. It can be so very easy to jump to the usual response and outlook without thinking outside the proverbial box.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-default\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-part-1-fixing-in-post-on-purpose\">Part 1: Fixing in Post on Purpose<\/h2>\n\n\n\n<p>The overwhelming interpretation of the phrase \u201cfix it in post\u201d presumes that the thing you need to fix is some kind of mistake. That is understandable. But I would be remiss not to mention that there are aspects of film production you \u201cfix\u201d in post on purpose. Most notably:&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Color_grading\">color grading<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-color-grading\">Color Grading<\/h3>\n\n\n\n<p>Just about all professionally shot productions\u2014whether for theatrical\/streaming release or for big-budget ads\u2014shoot either in raw or in some kind of&nbsp;<a href=\"https:\/\/prolost.com\/blog\/2012\/4\/10\/prolost-flat.html\">flat picture profile<\/a>. These low saturation, low contrast profiles allow the camera to preserve more visual information and give the editor or colorist more flexibility in post.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/tennis_color1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/tennis_color1.jpg\" alt=\"The top image was shot in a flat C-log profile on the Canon C300. The bottom shot was the final shot after color grading.\" class=\"wp-image-71277\" width=\"455\" height=\"512\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/tennis_color1.jpg 910w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/tennis_color1-107x120.jpg 107w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/tennis_color1-284x320.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/tennis_color1-169x190.jpg 169w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/tennis_color1-107x120@2x.jpg 214w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/tennis_color1-284x320@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/tennis_color1-169x190@2x.jpg 338w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/a><figcaption>The top image was shot in a flat C-log profile on the Canon C300. The bottom shot was the final shot after color grading.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Some of you reading this may be calling \u201cfoul\u201d for me bringing up this example because of the fact that everyone knows and expects something like color grading to be done in post. And that is true. But this is where I want to have some fun with a philosophical discussion, so to speak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-time-cost\">Time &amp; Cost<\/h3>\n\n\n\n<p>The whole issue of \u201cfix it in post\u201d comes down to two issues:&nbsp;<em>time<\/em>&nbsp;and&nbsp;<em>cost<\/em>. Oftentimes, the decision to fix it in post is made because some stakeholder with the power to make the call (i.e., a director, producer, ad exec client, etc.) makes the decision because they think doing so will save time and cost. Right? Something happens on set, or some aspect of pre-production was missed, and now the production is on day 25 of a shoot that was supposed to be 24 days, and every extra minute is costing money. So they say we\u2019ll \u201cfix it in post.\u201d What they don\u2019t often understand is the cost to use visual effects (VFX) to rotoscope something out of a moving shot, might actually be just as, if not more expensive, than just taking a little bit of time to fix whatever it is that needs fixing. Or the resources at hand to fix a poorly exposed shot, or worse, bad audio, might not be available in post, thereby creating a substandard end-result.<\/p>\n\n\n\n<p>But here is where my philosophical point comes in: one could argue that shooting a project with \u201cthe look\u201d baked in (i.e., not shooting flat or in raw for color grading later, but instead setting your camera and on-set&nbsp;<a href=\"https:\/\/www.studiobinder.com\/blog\/what-is-lut\/\">LUTs<\/a>&nbsp;to create the look you want IN-camera) is considerably less expensive and time-consuming than shooting flat or in raw, and spending god-knows how long grading it. Why \u201cfix\u201d it in post to color grade it instead of just shooting it to look the way you want. It\u2019s akin to shooting in black and white vs. shooting in color then changing to black and white in post.<\/p>\n\n\n\n<p>Now, I know there are a whole host of reasons for shooting flat or raw. I\u2019m not discounting the value of that technique, particularly on large productions. But, there could very well be small productions where shooting with a baked-in look is reasonable and preferable to grading in post. The cost savings may be worth the trade-off of less flexibility in post. On rare occasions, I have done that when shooting projects for non-profits that didn\u2019t have the budget for an extensive post-production schedule.<\/p>\n\n\n\n<div class=\"footnote left-right-margins-40px\">\n\n\n\n<p class=\"has-text-align-center\"><strong><i>Hey, speaking color grading, be sure to check out how the&nbsp;<\/i><a style=\"font-style: italic;\" href=\"https:\/\/eshop.macsales.com\/shop\/ssd\/owc-accelsior-4m2\">Accelsior 4M2<\/a> <em>was&nbsp;<a href=\"https:\/\/eshop.macsales.com\/blog\/68909-restoring-godfather-iii-american-zoetrope-and-owc\/\">used on the remastering of Godfather 3<\/a>.<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/eshop.macsales.com\/blog\/68909-restoring-godfather-iii-american-zoetrope-and-owc\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3.jpg\" alt=\"Editing The Godfather III\" class=\"wp-image-71278\" width=\"700\" height=\"392\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3.jpg 1400w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-214x120.jpg 214w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-284x159.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-190x106.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-750x421.jpg 750w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-548x308.jpg 548w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-364x204.jpg 364w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-230x129.jpg 230w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-100x56.jpg 100w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-214x120@2x.jpg 428w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-284x159@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/editing-godfather-3-190x106@2x.jpg 380w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, if your argument for not \u201cfixing it in post\u201d is that the cost associated with rotoscoping a bad shot isn\u2019t worth it, in some cases, you could save exponentially&nbsp;<em>more&nbsp;<\/em>money shooting baked. (Okay. Maybe not \u201cexponentially\u201d more.&nbsp;&nbsp;I don\u2019t want you math-wizards out there sending me emails. How about, logarithmically more money.&nbsp;&nbsp;Pun intended).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vfx-alternatives\">VFX Alternatives<\/h3>\n\n\n\n<p>Likewise, there are some alternatives to visual effects you can use that will save a ton of money in post. Instead of adding thousands, and in some cases, tens of thousands of dollars in post-production VFX, you might get creative and shoot in a way that eliminates the need for the VFX. You change an exterior shot to interior to eliminate the need to add a skyline. You shoot in a burned down abandoned zoo to represent a post-apocalyptic world (as a kid, I would go to Griffith Park Boys Camp, and we\u2019d hike to the location of the old LA Zoo. It looked like something right out of the original \u201cPlanet of the Apes.\u201d) <\/p>\n\n\n\n<p>A short satirical film I shot a while back takes place in a dystopian future where marriages automatically expire after three years. To \u201ccreate\u201d the look, we shot in a spartan office, and I had an intern create some simple translucent graphics to create a virtual terminal.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-set.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"443\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-set.jpg\" alt=\"On set in a boardroom\" data-id=\"71292\" data-full-url=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-set.jpg\" data-link=\"https:\/\/eshop.macsales.com\/blog\/s3p4-set\/\" class=\"wp-image-71292\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-set.jpg 700w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-set-190x120.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-set-284x180.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-set-190x120@2x.jpg 380w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-set-284x180@2x.jpg 568w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal.jpg\" alt=\"Man looking through a virtual terminal\" data-id=\"71304\" data-full-url=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal.jpg\" data-link=\"https:\/\/eshop.macsales.com\/blog\/s3p4-virtual-terminal\/\" class=\"wp-image-71304\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal.jpg 700w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-214x120.jpg 214w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-284x159.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-190x107.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-548x308.jpg 548w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-364x204.jpg 364w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-230x129.jpg 230w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-100x56.jpg 100w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-214x120@2x.jpg 428w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-284x159@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/02\/s3p4-virtual-terminal-190x107@2x.jpg 380w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>The moral of this philosophical story is that if time and money are really your issue, then you could take that mindset to the Nth degree and apply to all sorts of the filmmaker process. If you\u2019re fine adding tens of thousands of dollars to a production for color grading, what\u2019s a few extra thousand to rotoscope out&nbsp;<a href=\"https:\/\/www.theverge.com\/2019\/5\/6\/18530917\/game-of-thrones-got-season-8-hbo-final-last-of-the-starks-starbucks-coffee-cup-blooper\">a Starbucks coffee cup accidentally left on set<\/a>?<\/p>\n\n\n\n<p>Now that we\u2019ve established that not \u201cfixing it in post\u201d could just as well be applied to color grading and some light VFX, let\u2019s turn our attention now to the bigger issue at hand. The one that most people think about when it comes to this phrase. What happens when something unexpected and unplanned happens and you need to decide whether or not to fix it in post?<\/p>\n\n\n\n<p>We cover that topic in <a href=\"https:\/\/eshop.macsales.com\/blog\/71386-fix-it-in-post-part-2-fix-it-in-prep\/\">Part 2<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-default\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-fix-it-in-post-the-ultimate-guide\">Fix it in Post: The Ultimate Guide<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/eshop.macsales.com\/blog\/71269-fix-it-in-post-part-1-fix-it-on-purpose\/\">Part 1: Fix It on Purpose<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/71386-fix-it-in-post-part-2-fix-it-in-prep\/\">Part 2: Fix it in Prep<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/71519-fix-it-in-post-part-3-new-perspective\/\">Part 3: A New Perspective<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There are few words as frustrating to the ears of a film and video editor as the phrase \u201cWe\u2019ll fix it in post.\u201d It\u2019s a term that means a few things: Don\u2019t worry about getting the shot right, we\u2019ll just&nbsp;fix it in post. I know the lighting\u2019s not perfect, but we can&nbsp;fix it in post. [&hellip;]<\/p>\n","protected":false},"author":120,"featured_media":71271,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[5853],"class_list":["post-71269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procorner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to &quot;Fix It in Post&quot; \u2013 Part 1: Fix It on Purpose<\/title>\n<meta name=\"description\" content=\"There are few words as frustrating to the ears of a film and video editor as the phrase \u201cWe\u2019ll fix it in post.\u201d It\u2019s a term that means a few things: Don\u2019t\" \/>\n<meta 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