{"id":77076,"date":"2021-08-13T14:00:00","date_gmt":"2021-08-13T19:00:00","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=77076"},"modified":"2021-08-12T18:45:10","modified_gmt":"2021-08-12T23:45:10","slug":"will-the-iphone-ever-go-usb-c","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/","title":{"rendered":"Will the iPhone Ever Go USB-C?"},"content":{"rendered":"\n<p>We\u2019re now 12 generations into the iPhone and while other smartphone manufacturers have adopted a more universal standard USB-C cable connection, Apple has been slow to make the leap. Why is that, and what happens if Apple ever does make that change?<\/p>\n\n\n\n<p>Let\u2019s break down the pros and cons of going the USB-C route on the iPhone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-apple-ecosystem\">The Apple Ecosystem<\/h3>\n\n\n\n<p>Apple is notoriously protective of their self-contained ecosystem\u2014from places like their App Store, to the way they build computers with scarce ability to modify them after the fact.<\/p>\n\n\n\n<p>And just like their own products, Apple has a strong grip on the peripheral market for their products. The proprietary Lightning Cable that you currently use to charge your iPhone (and some models of iPad) is an Apple-only product. And while Apple is not the only manufacturer to create and distribute this product, they do require third-party manufacturers to license the technology to build \u201cMade for iPhone\u201d products, or MFi.<\/p>\n\n\n\n<p>If Apple does remove the Lightning Port and replace it with a USB-C port on the coming iPhone 13 or any future models of iPhone, it would mean that third-party manufacturers would no longer need Apple\u2019s special seal of approval to market and manufacture products to charge your mobile device. This would cut into Apple\u2019s sales as they would no longer have a fully proprietary system on their mobile device.<\/p>\n\n\n\n<p>For this reason, it\u2019s unlikely that Apple will remove the Lightning Port. However\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-usb-c-is-more-common\">USB-C is more common<\/h3>\n\n\n\n<p>USB-C is a far more common cable connection than the Lightning Port. And while I do have years upon years worth of iPhone cables sitting around my apartment&#8230;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/BbywLirUlSf82zKh7-jUXHkM2ZbQDzM14c7MhfixscFsvR2yaJotpQ_Ia0IUWfZ5990kFxa2Uyxhmtl__2wA1MhOup24MsmqA5KdA1uXMk58Hsmxri7WpQLlH_kYUuIiMa74PNZq\" alt=\"\" width=\"600\" height=\"800\"\/><\/figure><\/div>\n\n\n\n<p>USB-C cables are far more common because not only would you use them on your iPhone, but many versions of iPad, virtually every other phone manufacturer, and a multitude of other devices laying around your house like a Google Nest, hard drives, speakers, webcams, etc.<\/p>\n\n\n\n<p>The call for USB-C from the general public is one of further convenience to our already connected world. And while that may seem great and you are saying \u201cokay why doesn\u2019t Apple just do that?\u201d the reality is that there are several reasons Apple would refuse to go this route.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-waterproofing\">Waterproofing<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"189\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/wet-smartphone-3369007_640-284x189.jpeg\" alt=\"wet iphone\" class=\"wp-image-77078\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/wet-smartphone-3369007_640-284x189.jpeg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/wet-smartphone-3369007_640-180x120.jpeg 180w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/wet-smartphone-3369007_640-190x126.jpeg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/wet-smartphone-3369007_640.jpeg 640w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/wet-smartphone-3369007_640-284x189@2x.jpeg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/wet-smartphone-3369007_640-180x120@2x.jpeg 360w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/wet-smartphone-3369007_640-190x126@2x.jpeg 380w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><figcaption>Image by <a href=\"https:\/\/pixabay.com\/users\/photomix-company-1546875\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=3369007\">Photo Mix<\/a> from <a href=\"https:\/\/pixabay.com\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=3369007\">Pixabay<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>One of the big selling points is just how waterproof your iPhone is. If you need to quickly reply to that Facebook thread in the shower because Aunt Martha is so wrong about how to bake tuna casserole and you just can\u2019t let it go, then the iPhone can handle it. It\u2019s not something you\u2019d want to take on a scuba diving adventure, but for basic water-related uses, the iPhone is designed to weather the storm.<\/p>\n\n\n\n<p>This is due in large part to the removal of the headphone port, and the continued use of the Lightning Port, which Apple claims is more waterproof than a USB-C port would be.<\/p>\n\n\n\n<p>If Apple does adopt the USB-C port, you can expect your iPhone to potentially suffer more water damage, if you\u2019re unlucky enough to drop your phone into the water while hanging out poolside.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-there-might-be-no-ports-at-all\">There might be no ports at all<\/h3>\n\n\n\n<p>While the question about whether the iPhone will adopt USB-C is an interesting one, an even bigger question is whether the iPhone is going in the direction of being portless.<\/p>\n\n\n\n<p>The new iPhone 12 brought wireless charging to the forefront with the MagSafe connection. It\u2019s very cool! I have them all over my house and my car. But it\u2019s not quite ready for stress yet. When I am driving with my map turned on (I live in Los Angeles and I need to use the map\u2026a lot), the iPhone battery definitely goes down while attached to the MagSafe. It buys me a lot more use out of my phone, but it\u2019s not a perfect solution.<\/p>\n\n\n\n<p>Apple agrees and has suggested as much. If the iPhone 13 is released with a port, whether that port is Lightning or USB-C, it means Apple isn\u2019t fully ready to commit to a portless iPhone just yet. However, that may be the future, as touch-based charging is becoming more common, and the MagSafe connection would allow Apple to continue to license MFi products into the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-so-is-apple-switching-or-not\">So Is Apple Switching or Not?<\/h3>\n\n\n\n<p>The answer is that nobody knows. We can take an educated guess though.<\/p>\n\n\n\n<p>Apple is clearly pushing for a portless future, with the removal of the headphone port and now a push towards MagSafe charging. Removing ports from the iPhone entirely would give Apple even more precious room inside the body of the device to innovate new technologies, or improve on existing ones. It would also mean that just like the Apple Watch, which is also portless, the iPhone could one day be completely waterproof. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"478\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/apple-watch-water.jpg\" alt=\"waterproof apple watch\" class=\"wp-image-77091\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/apple-watch-water.jpg 640w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/apple-watch-water-161x120.jpg 161w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/apple-watch-water-284x212.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/apple-watch-water-190x142.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/apple-watch-water-161x120@2x.jpg 322w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/apple-watch-water-284x212@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/apple-watch-water-190x142@2x.jpg 380w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Photo by <a href=\"https:\/\/unsplash.com\/@gris?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Andrew Griswold<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/apple-watch?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>So if you need to respond to that important business email while on that scuba diving trip, you might one day be able to. In the meantime, put the phone away and take a vacation.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>[Feature image by <a href=\"https:\/\/unsplash.com\/@pascal_braendle?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Pascal Br\u00e4ndle<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/iphone-cable?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A look at what might happen if Apple ever decides to create a future iPhone with a USB-C connection instead of Lightning Port.<\/p>\n","protected":false},"author":135,"featured_media":77077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[7063],"class_list":["post-77076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will the iPhone Ever Go USB-C?<\/title>\n<meta name=\"description\" content=\"A look at what might happen if Apple ever decides to create a future iPhone with a USB-C connection instead of Lightning Port.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will the iPhone Ever Go USB-C?\" \/>\n<meta property=\"og:description\" content=\"A look at what might happen if Apple ever decides to create a future iPhone with a USB-C connection instead of Lightning Port.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/brianlevin83\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-13T19:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T23:45:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/iphone-connection.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Levin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/brianlevin83\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Levin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/\"},\"author\":{\"name\":\"Brian Levin\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/7c2863fa548af84821bb51a66f83731d\"},\"headline\":\"Will the iPhone Ever Go USB-C?\",\"datePublished\":\"2021-08-13T19:00:00+00:00\",\"dateModified\":\"2021-08-12T23:45:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/\"},\"wordCount\":863,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"articleSection\":[\"Tech Talk\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/\",\"name\":\"Will the iPhone Ever Go USB-C?\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\"},\"datePublished\":\"2021-08-13T19:00:00+00:00\",\"dateModified\":\"2021-08-12T23:45:10+00:00\",\"description\":\"A look at what might happen if Apple ever decides to create a future iPhone with a USB-C connection instead of Lightning Port.\",\"breadcrumb\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eshop.macsales.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Will the iPhone Ever Go USB-C?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"name\":\"Rocket Yard\",\"description\":\"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.\",\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\",\"name\":\"OWC\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"contentUrl\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"width\":1024,\"height\":1024,\"caption\":\"OWC\"},\"image\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/7c2863fa548af84821bb51a66f83731d\",\"name\":\"Brian Levin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c907658d7b589143340b7848f60e5c09ff02273f404b5f6d14511e9dab29ca29?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c907658d7b589143340b7848f60e5c09ff02273f404b5f6d14511e9dab29ca29?s=96&d=mm&r=g\",\"caption\":\"Brian Levin\"},\"description\":\"Brian is a director, producer, and editor based in Los Angeles. He runs a boutique production company called Forge and Discover, which works with brands of all sizes in helping to tell their stories. He\u2019s also one of the trainers at filmeditingpro.com, where he teaches various editing techniques and conducts demonstrations. Brian has been a contributing writer to the Frame.io Insider and is part of the Blade Ronner Media writers network.\",\"sameAs\":[\"http:\/\/filmeditingpro.com\",\"https:\/\/www.facebook.com\/brianlevin83\",\"https:\/\/www.instagram.com\/brianlevin83\/\",\"https:\/\/www.linkedin.com\/in\/brianlevin83\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/brianlevin83\"],\"url\":\"https:\/\/eshop.macsales.com\/blog\/author\/blevin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Will the iPhone Ever Go USB-C?","description":"A look at what might happen if Apple ever decides to create a future iPhone with a USB-C connection instead of Lightning Port.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/","og_locale":"en_US","og_type":"article","og_title":"Will the iPhone Ever Go USB-C?","og_description":"A look at what might happen if Apple ever decides to create a future iPhone with a USB-C connection instead of Lightning Port.","og_url":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/","og_site_name":"Rocket Yard","article_author":"https:\/\/www.facebook.com\/brianlevin83","article_published_time":"2021-08-13T19:00:00+00:00","article_modified_time":"2021-08-12T23:45:10+00:00","og_image":[{"width":1400,"height":788,"url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/iphone-connection.jpeg","type":"image\/jpeg"}],"author":"Brian Levin","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/brianlevin83","twitter_misc":{"Written by":"Brian Levin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/#article","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/"},"author":{"name":"Brian Levin","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/7c2863fa548af84821bb51a66f83731d"},"headline":"Will the iPhone Ever Go USB-C?","datePublished":"2021-08-13T19:00:00+00:00","dateModified":"2021-08-12T23:45:10+00:00","mainEntityOfPage":{"@id":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/"},"wordCount":863,"commentCount":6,"publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"articleSection":["Tech Talk"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/","url":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/","name":"Will the iPhone Ever Go USB-C?","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/#website"},"datePublished":"2021-08-13T19:00:00+00:00","dateModified":"2021-08-12T23:45:10+00:00","description":"A look at what might happen if Apple ever decides to create a future iPhone with a USB-C connection instead of Lightning Port.","breadcrumb":{"@id":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eshop.macsales.com\/blog\/77076-will-the-iphone-ever-go-usb-c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eshop.macsales.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Will the iPhone Ever Go USB-C?"}]},{"@type":"WebSite","@id":"https:\/\/eshop.macsales.com\/blog\/#website","url":"https:\/\/eshop.macsales.com\/blog\/","name":"Rocket Yard","description":"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.","publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eshop.macsales.com\/blog\/#organization","name":"OWC","url":"https:\/\/eshop.macsales.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","contentUrl":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","width":1024,"height":1024,"caption":"OWC"},"image":{"@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/7c2863fa548af84821bb51a66f83731d","name":"Brian Levin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c907658d7b589143340b7848f60e5c09ff02273f404b5f6d14511e9dab29ca29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c907658d7b589143340b7848f60e5c09ff02273f404b5f6d14511e9dab29ca29?s=96&d=mm&r=g","caption":"Brian Levin"},"description":"Brian is a director, producer, and editor based in Los Angeles. He runs a boutique production company called Forge and Discover, which works with brands of all sizes in helping to tell their stories. He\u2019s also one of the trainers at filmeditingpro.com, where he teaches various editing techniques and conducts demonstrations. Brian has been a contributing writer to the Frame.io Insider and is part of the Blade Ronner Media writers network.","sameAs":["http:\/\/filmeditingpro.com","https:\/\/www.facebook.com\/brianlevin83","https:\/\/www.instagram.com\/brianlevin83\/","https:\/\/www.linkedin.com\/in\/brianlevin83","https:\/\/twitter.com\/https:\/\/twitter.com\/brianlevin83"],"url":"https:\/\/eshop.macsales.com\/blog\/author\/blevin\/"}]}},"jetpack_featured_media_url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/iphone-connection.jpeg","jetpack_shortlink":"https:\/\/wp.me\/pmPaT-k3a","_links":{"self":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/77076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/comments?post=77076"}],"version-history":[{"count":5,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/77076\/revisions"}],"predecessor-version":[{"id":77094,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/77076\/revisions\/77094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media\/77077"}],"wp:attachment":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media?parent=77076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/categories?post=77076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}