{"id":77397,"date":"2021-08-30T09:00:00","date_gmt":"2021-08-30T14:00:00","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=77397"},"modified":"2022-12-20T14:01:23","modified_gmt":"2022-12-20T20:01:23","slug":"how-to-create-a-youtube-channel","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/77397-how-to-create-a-youtube-channel\/","title":{"rendered":"How to Create a Travel YouTube Channel Part 2: Setting up Your Channel"},"content":{"rendered":"\n<p>Welcome to part two of our series on how to create a travel YouTube channel. In <a href=\"https:\/\/eshop.macsales.com\/blog\/77160-how-to-create-a-travel-youtube-channel-part-1-shooting-and-editing\/\" target=\"_blank\" rel=\"noopener\">part one<\/a>, we discussed how to start a travel vlog on YouTube by diving into the process of shooting and editing. We covered everything from pre-production, to shooting on location, to the editing process that comes after. Now that you hopefully have a few travel vlogs under your belt, it\u2019s time to take a look at how to set up your travel vlog channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-setting-up-a-youtube-channel\">Setting up a YouTube channel<\/h2>\n\n\n\n<p>You should treat your YouTube channel as your website. This is your online portfolio where you can share your best work with the world. It\u2019s important to remember that this isn\u2019t <em>just<\/em>&nbsp;a place where people can come to watch your videos; it\u2019s also where they can learn more about you and your brand and how to get in touch. <\/p>\n\n\n\n<p>Below, I\u2019ll walk you through everything from how to set up your travel vlog channel with the basics such as channel art and info, to how to upload your first videos and some tips on how to optimise them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-setup-your-travel-vlog-channel\">How to setup your travel vlog channel<\/h2>\n\n\n\n<p>First things first, let\u2019s create the channel itself. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When signed in to a Google account you\u2019d like to associate with the channel, head to the <a href=\"https:\/\/www.youtube.com\/account\" target=\"_blank\" rel=\"noopener\">channel switcher<\/a>&nbsp;and click on the \u201ccreate a channel\u201d option.<\/li><li>This will take you through the process of creating your new channel, including choosing a channel name. <\/li><\/ul>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure ><img decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/YouTubeChannelName.png\" alt=\"creating YouTube name\"\/><\/figure>\n<\/div>\n\n\n<p>Remember &#8211; this name is something that is going to represent what you and your channel are all about, so keep it short, relevant, and catchy if possible. Failing that, you can just go with your name as I did.<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure ><img decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/josh-edwards-youtube-scaled.jpeg\" alt=\"Josh Edwards YouTube vlogging channel\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-channel-art\">Channel art <\/h2>\n\n\n\n<p>An important part of any YouTube travel channel but so often overlooked, your banner, or \u201cchannel art,\u201d is the first thing many people will see when they land on your channel. That\u2019s why it should be the first thing you focus on. <\/p>\n\n\n\n<p>A good channel banner represents what your channel is all about, ensuring viewers immediately know what to expect from your videos and perhaps how often to expect them. Remember, to achieve the best results, you should play within these dimensions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>2560 x 1440 pixels. The safe area for mobile and web platforms (without any text or logo cropping) is 1546 x 423 pixels.<\/li><\/ul>\n\n\n\n<p>I highly recommend using an online tool such as <a href=\"https:\/\/www.canva.com\/create\/banners\/youtube-banners\/\" target=\"_blank\" rel=\"noopener\">Canva to create your banner<\/a>. They offer loads of free templates and help streamline the process so that you can focus much more on the creative side of things, rather than worrying about resolutions and display ratios.<\/p>\n\n\n\n<p>In terms of the design, there\u2019s no wrong or right way to do it. You could look to incorporate the colour scheme and font associated with your brand. (If you don\u2019t have one at this point, it\u2019s a good idea to create one.) The main things you\u2019re probably looking to include are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The channel name<\/li><li>A short sentence summing up what this channel is about<\/li><li>Your upload schedule (for example, new videos every Friday)<\/li><\/ul>\n\n\n\n<p>Of course, this is <em>your <\/em>channel, so feel free to experiment and do whatever you want with it. To play devil\u2019s advocate here, my own channel banner looks like this:<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure ><img decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/MyChannelBanner.jpg\" alt=\"Josh Edwards YouTube channel art\"\/><\/figure>\n<\/div>\n\n\n<p>Once you\u2019re happy with your banner design, you can go ahead and upload it. On your channel, hover over the banner image until the camera icon (\u201cedit channel art\u201d button) appears in the top right corner. Click this and you\u2019ll be taken to the \u201cbranding\u201d section of channel customisation, where you can change your banner as well as adding a profile picture and video watermark. Easy.<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure ><img decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/ChannelCustomisationBanner.png\" alt=\"setting up YouTube channel branding\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fill-in-the-about-section\">Fill in the \u201cabout\u201d section<\/h2>\n\n\n\n<p>Another commonly overlooked job when it comes to how to set up your travel vlog channel is filling in the \u201cabout me\u201d section. I promise we\u2019ll upload a video soon but we\u2019ve got to build some solid foundations first. <\/p>\n\n\n\n<p>When navigating your channel, you\u2019ll see a number of tabs at the top. Click the \u201cabout\u201d tab. In the description here, you can give a brief summary of yourself and your channel. And yes, you do need to keep it brief. Just give the details of who you are, what you do on the channel, and how often you post. Show some personality and tell readers why they should be subscribing. Within this, you can include relevant keywords that will help people find you when searching YouTube.<\/p>\n\n\n\n<p>Below the description, there\u2019s the option to include links to such things as your contact email, your social accounts, and your website. These links will appear as icons overlaid on your channel art and are highly visible to anyone visiting the channel homepage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-channel-trailer\">Channel trailer<\/h2>\n\n\n\n<p>Ok, <em>now<\/em>&nbsp;we\u2019re ready to start uploading. The first video you\u2019ll want to upload to your new travel channel is not actually a travel vlog, but a channel trailer. This video is most likely the first video any new viewer is going to see when they visit your channel\u2014it automatically plays whenever any non-subscriber lands on your homepage.<\/p>\n\n\n\n<p>Basically, you should think of a channel trailer as an \u201celevator pitch.\u201d This is your opportunity to convince someone in 30 to 60 seconds why they should be investing their time and energy into subscribing to your channel and watching your videos.<\/p>\n\n\n\n<p>To create one, simply treat it like any other trailer. It should be a short video that\u2019s no longer than two minutes in length, giving the audience an idea of who you are and what they can expect to see on your channel. You should try to highlight the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What makes you and your channel unique?<\/li><li>What is the personality and vibe of the channel?<\/li><li>Why should you subscribe?<\/li><\/ul>\n\n\n\n<p>I like to start with a hook that really grabs people\u2019s attention in the first few seconds (any good YouTube video should be aiming to do this). I also think it\u2019s important to finish the video with a call to action. Ask the viewers to subscribe to your channel.<\/p>\n\n\n\n<p>When you\u2019re ready to upload, follow the \u201chow to upload a video\u201d instructions in the segment below. Then, to make this particular video your YouTube channel trailer, follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Click the customize channel button on your home page. <\/li><li>Immediately, you\u2019ll land on the \u201clayout\u201d section of channel customisation.<\/li><li>Here, you can select the video you want to play as the \u201cChannel trailer for people who haven&#8217;t subscribed.\u201d<\/li><\/ul>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure ><img decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/ChangingChannelTrailer.jpg\" alt=\"Adding YouTube channel trailer\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-uploading-a-travel-vlog\">Uploading a travel vlog<\/h2>\n\n\n\n<p>Congratulations &#8211; this is an exciting moment for you and your YouTube travel channel. To upload your first video is a major step. What I love about YouTube is how easy this is:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Click the \u201cupload\u201d icon in the top right-hand corner of the YouTube interface\u2014it\u2019s the camera with a + symbol.<\/li><li>Select \u201cupload video\u201d and away you go. While uploading, YouTube will walk you through the process of picking a title, writing a video description, choosing a thumbnail, adding keywords and many other settings. These are important when it comes to how to start a successful YouTube channel, so let\u2019s dive into this in greater detail.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimising-your-travel-vlog\">Optimising your travel vlog<\/h2>\n\n\n\n<p>Something I want you to always remember\u2014just because a video is uploaded to YouTube does not mean that this project is complete. There are still several essential factors that you should pay attention to. By studying and improving on the following, you can really help improve the chances of your videos being found and watched by new viewers. No matter how epic, funny, and entertaining your new video is, <em>this<\/em>&nbsp;is how to start a successful travel vlog on YouTube.<\/p>\n\n\n\n<p>In short, YouTube uses a series of algorithms to rate your video. We could dive into a whole realm of best SEO practices on YouTube in a separate article, but for now, let\u2019s focus on the key factors that it analyses when weighing up how, who, when, and where to show your video:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keywords\">Keywords<\/h3>\n\n\n\n<p>Keywords are exactly that. They\u2019re the key words that will help people find your content online using search engines such as Google and YouTube. A key word (or phrase) is something that\u2019s relevant to your travel vlog. For example, when I made a travel film focusing on the impact of the pandemic on the Gili Islands in Lombok, Indonesia, I focused on \u201cThe Gilis.\u201d \u201cTravelling\u2019\u201d and \u201cPandemic.\u201d I suggest checking out a tool like <strong><a href=\"https:\/\/www.tubebuddy.com\/?gclid=CjwKCAjw9uKIBhA8EiwAYPUS3Fdghlb2X4bZZhrmWdMni4-Nw09QSpV9bzBoq9LsXe4CgTt2WdQM4hoCSOgQAvD_BwE\" target=\"_blank\" rel=\"noopener\">TubeBuddy<\/a><\/strong>&nbsp;that can really help you hone in on this. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='1170' height='659' src='https:\/\/www.youtube.com\/embed\/qWfDSlf2P1o?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent' allowfullscreen='true' style='border:0;' sandbox='allow-scripts allow-same-origin allow-popups allow-presentation'><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-thumbnails\">Thumbnails<\/h3>\n\n\n\n<p>I can\u2019t stress this enough. Thumbnails are so important. This is the first thing people will see when scrolling through their feeds and it plays a massive part in them deciding whether or not to click and watch your video. So, ensure that the thumbnail is bright, catching on the eye, and relevant to the video content. Furthermore, add a keyword or phrase as graphic text that intrigues people. Take a look at the example I used below for a recent travel film: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='1170' height='659' src='https:\/\/www.youtube.com\/embed\/3dK5sedv9pA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent' allowfullscreen='true' style='border:0;' sandbox='allow-scripts allow-same-origin allow-popups allow-presentation'><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-titles\">Titles<\/h3>\n\n\n\n<p>Alongside thumbnails, you need to have a title that\u2019s concise, relevant, descriptive and features one or two keywords. It can be hard to get right but it will play a vital role in getting people to click and watch. Again, it\u2019s worth utilising tools like TubeBuddy and in general just searching through YouTube to see what others making similar videos to yours are doing with their titles and keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-video-description\">Video description<\/h3>\n\n\n\n<p>In the video description, you\u2019ll want to add as much detail about the video as possible. Try to sum up the video and tell viewers what they\u2019re watching. Throughout, make sure you weave in those relevant keywords and phrases. You\u2019ll also want to provide any relevant links and resources to things referenced in the video, as well as links to your own social channels. While many don\u2019t usually take the time to read through the video description (they\u2019re busy watching), it helps the YouTube algorithm a lot.<\/p>\n\n\n\n<p>I also recommend creating a \u201cTemplate\u201d for your video descriptions that pre-populates with all the basic info you\u2019ll include with every video (website and social links, channel descriptions, etc.) Then adjust and tweak the rest as necessary.<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure ><img decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2021\/08\/ijustine-youtube-description-scaled.jpeg\" alt=\"iJustine's YouTube video description\"\/><figcaption>Tech YouTuber iJustine\u2019s video description.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-video-tags\">Video tags<\/h3>\n\n\n\n<p>When selecting video tags, use very specific and targeted keywords that are relevant to your video. These tags will help in determining whether your video is going to show up as a suggested video next to others, as well as how high it can rank in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-video-length\">Video length<\/h3>\n\n\n\n<p>We talked about this a little bit in the editing section of part one, but it\u2019s worth mentioning again. YouTube does tend to value longer videos. At the end of the day, the longer they can keep an audience on the site, the more ads they can serve those viewers. This is their business model. So, if you can create a longer video then go for it.<\/p>\n\n\n\n<p>But remember &#8211; it needs to be entertaining and keep them watching the whole way through. If an audience switches off one minute into a 15-minute video, that will not rank well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrapping-up\">Wrapping up<\/h2>\n\n\n\n<p>So, those are the basics on how to set up your travel vlog channel on YouTube. Building off the back of optimising videos, in part three, we\u2019ll look at various ways you can distribute your videos. You can\u2019t just rely on the YouTube algorithms alone\u2014they\u2019re temperamental at best<\/p>\n\n\n\n<p>There are various methods and techniques that all play a vital role in how to start a successful travel vlog. Stay tuned.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>[Header image by <a href=\"https:\/\/unsplash.com\/@christianw?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Christian Wiediger<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a>]<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-related-topics\">Related topics:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/eshop.macsales.com\/blog\/77160-how-to-create-a-travel-youtube-channel-part-1-shooting-and-editing\/\">How to create a travel YouTube Channel: Part 1\u2014Shooting and Editing<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/71135-youtube-content-creators-cant-get-enough-of-these-owc-products\/\">YouTube Content Creators Can\u2019t Get Enough of these OWC Products<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/28668-owc-radio-32-talking-youtube-tech-with-matt-moniz\/\">OWC Radio #32 \u2013 Talking YouTube, Tech with Matt Moniz<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/71194-storytelling-for-the-youtube-generation-with-steve-douglass\/\">Engagement Insights for the YouTube Generation with Steve Douglass<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Starting a travel channel on YouTube? Read this for everything you need to know on how to setup your travel vlog channel. Part 2 in a series.<\/p>\n","protected":false},"author":139,"featured_media":77390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[7191],"class_list":["post-77397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Travel YouTube Channel Part 2: Setting up Your Channel<\/title>\n<meta name=\"description\" content=\"Starting a travel channel on YouTube? Read this for everything you need to know on how to setup your travel vlog channel. Part 2 in a series.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/77397-how-to-create-a-youtube-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Travel YouTube Channel Part 2: Setting up Your Channel\" \/>\n<meta property=\"og:description\" content=\"Starting a travel channel on YouTube? Read this for everything you need to know on how to setup your travel vlog channel. 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