{"id":77642,"date":"2021-09-13T18:00:00","date_gmt":"2021-09-13T23:00:00","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=77642"},"modified":"2021-09-13T18:28:31","modified_gmt":"2021-09-13T23:28:31","slug":"epic-vs-apple-ruling","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/77642-epic-vs-apple-ruling\/","title":{"rendered":"Epic vs. Apple Ruling and What it Means for App Store Developers"},"content":{"rendered":"\n<p>A decision was reached on September 10 in the high-profile Epic Games v. Apple trial. U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple\u2019s anti-steering conduct is anti-competitive, but ruled in favor of Apple on all other counts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-history-of-the-legal-brouhaha\">History of the legal brouhaha<\/h2>\n\n\n\n<p>This is all part of an ongoing global legal battle between Apple and Epic. On Aug. 13, 2020, Epic Games (makers of the popular Fornite game) announced that it had introduced a new direct payment option in the Fortnite app for iPhone and iPad, allowing players to purchase 1000 V-Bucks for US$7.99 rather than $9.99 through Apple\u2019s in-app purchase mechanism.\u00a0<\/p>\n\n\n\n<p>Shortly thereafter, Apple removed the gamer from the App Store for violating store policies and followed up by shutting down the company\u2019s developer account.\u00a0\u00a0Epic immediately filed a lawsuit against Apple in the U.S. District Court for the Northern District of California.<\/p>\n\n\n\n<p>In September 2020 Apple filed a countersuit to stop the game maker from using its own payment system for Fortnite. Apple also accused Epic of theft and sought extra monetary damages beyond breach of contract.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-win-for-both-sides-and-maybe-end-users-too\">A win for both sides (and maybe end-users too)<\/h2>\n\n\n\n<p>The judge&#8217;s ruling gives a win for both sides. Judge Yvonne Gonzalez Rogers issued a permanent injunction saying that Apple can no longer forbid developers from directing users to third-party payment options. This is a significant win for developers that could have a profound impact on end-users. Cost savings from not having to pay Apple&#8217;s fees could be passed to end-users, resulting in lower game costs.<\/p>\n\n\n\n<p>On the other hand, Judge Rogers also <a href=\"https:\/\/cand.uscourts.gov\/wp-content\/uploads\/cases-of-interest\/epic-games-v-apple\/Epic-v.-Apple-20-cv-05640-YGR-Dkt-814-Judgment.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ruled<\/a> that  Epic failed to prove Apple acted as a monopolist, and as such Epic will owe  $3.6 million in revenue back payment that accrued during the trial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-apple-says-we-won\">Apple says, \u2018We won!\u2019<\/h2>\n\n\n\n<p>Apple claimed victory in the battle. In a statement to the press, <a href=\"https:\/\/9to5mac.com\/2021\/09\/10\/apple-epic-games-ruling-statement\/\" target=\"_blank\" rel=\"noreferrer noopener\">as noted by <em>9to5Mac<\/em><\/a>, Apple general counsel and senior vice president Katherine Adams said, &#8220;We are very pleased with the Court\u2019s ruling and we consider this a huge win for Apple. This decision validates that Apple\u2019s &#8216;success is not illegal,&#8217; as the judge said. As the Court found &#8216;both Apple and third-party developers like Epic Games have symbiotically benefited from the ever-increasing innovation and growth in the iOS ecosystem.&#8217; &#8220;<\/p>\n\n\n\n<p>Adams underscored that Apple is \u201cnot a monopolist in any relevant market\u201d based on today\u2019s ruling, and that the decision \u201cvalidated\u201d the App Store business model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-epic-will-appeal\">Epic will appeal<\/h2>\n\n\n\n<p>The gaming company has already filed an appeal over the ruling. It was filed on Sunday, August 12, but no details have been revealed. You can be sure that the company wants Fortnite back on the Apple App Store.<\/p>\n\n\n\n<p>However, &#8220;as we&#8217;ve said all along, we would welcome Epic&#8217;s return to the App Store if they agree to play by the same rules as everyone else,&#8221; Apple said in a statement to <a href=\"https:\/\/appleinsider.com\/articles\/21\/09\/10\/apple-says-epic-can-return-to-app-store-only-if-it-follows-the-rules\">AppleInsider<\/a><em>. <\/em>&#8220;Epic has admitted to breach of contract and as of now, there&#8217;s no legitimate basis for the reinstatement of their developer account.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-fate-of-fortnite\">The fate of Fortnite<\/h2>\n\n\n\n<p>As <a href=\"https:\/\/www.washingtonpost.com\/video-games\/2021\/09\/13\/epic-games-apple-lawsuit-ruling-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">reported by the Washington Post<\/a>, Epic still has not returned to the App Store and will do so &#8220;&#8230;when and where Epic can offer in-app payment in fair competition with Apple in-app payment,&#8221; said Epic&#8217;s CEO Tim Sweeney.<\/p>\n\n\n\n<p>~~~~~<\/p>\n\n\n\n<p>[Header photo by <a href=\"https:\/\/unsplash.com\/@tingeyinjurylawfirm?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Tingey Injury Law Firm<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/gavel?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ruling has been handed down in the long, ongoing battle between Apple and Epic Games. Both sides won\/lost.<\/p>\n","protected":false},"author":108,"featured_media":77652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[2366],"class_list":["post-77642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Epic vs. Apple Ruling and What it Means for App Store Developers<\/title>\n<meta name=\"description\" content=\"A ruling has been handed down in the long, ongoing battle between Apple and Epic Games. 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