{"id":80033,"date":"2022-01-27T09:00:00","date_gmt":"2022-01-27T15:00:00","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=80033"},"modified":"2022-01-28T10:05:48","modified_gmt":"2022-01-28T16:05:48","slug":"from-post-malone-to-halsey-how-electric-feel-studios-protects-its-masters","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/80033-from-post-malone-to-halsey-how-electric-feel-studios-protects-its-masters\/","title":{"rendered":"From Post Malone to Halsey, How Electric Feel Studios Protects its Masters"},"content":{"rendered":"\n
\"Nick
Nick Mac, Electric Feel Studios<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cI feel like everybody has probably heard a song that\u2019s been worked on here,\u201d says Nick Mac, Chief Engineer at Electric Feel Studios. He\u2019s collaborated with the likes of Post Malone, Halsey, 24KGoldn, and Iann Dior. <\/p>\n\n\n\n

But Electric Feel isn\u2019t your typical Los Angeles-based studio. They manage world-class talent and provide the studios and crew to bring their artists\u2019 music to the world. In their main studio\u2014where, as Nick says, \u201cpretty much every Post Malone song has been cut\u201d\u2014and on the road, Electric Feel consistently produces some of today\u2019s highest-grossing hits. <\/p>\n\n\n\n

Behind all that creativity lies a formidable technical landscape. Mac takes us through his processes for using OWC storage to capture their chart-topping hits.<\/p>\n\n\n\n

The collaborative process<\/strong><\/h2>\n\n\n\n

Nick said he thinks of Electric Feel\u2019s studio as the \u201ccornerstone\u201d of their operation, which includes managing talent, supporting their artists in the studio, and even going on the road. He showed off several mobile recording rigs that can even be set up in a hotel room, or wherever inspiration strikes. It\u2019s that collaborative process, Nick said, that gets the \u201cart to stick to the canvas.\u201d <\/p>\n\n\n\n

\u201cI call it EF anywhere,\u201d Nick said when discussing his mobile services. In addition to the Los Angeles and European studios, Nick can take his recording anywhere. He\u2019s assembled a travel kit of high-quality audio monitors and racks of gear that can hit the road. This gives Electric Feel studios the ability to produce tracks anywhere in the world.<\/p>\n\n\n\n

Sometimes, artists bring in their own computers and gear. Those systems need to integrate with their existing studio so that everyone can work with the least amount of friction. So something as simple as an OWC Dock<\/a> can instantly provide compatibility to a broad spectrum of gear.<\/p>\n\n\n\n

I feel like everybody has probably heard a song that\u2019s been worked on here.<\/p>Nick Mac<\/cite><\/blockquote>\n\n\n\n

Nick\u2019s introduction to OWC<\/strong><\/h2>\n\n\n\n
\"OWC
OWC Data Doubler<\/figcaption><\/figure><\/div>\n\n\n\n

Like most creatives, Nick worked his way through several hard drive vendors, and some experiences weren\u2019t so hot. That\u2019s what led him to discover OWC. <\/p>\n\n\n\n

Having experienced drive failures with other manufacturers\u2019 drives, he wanted a robust solution. His first introduction to OWC came through the Data <\/a>Doubler. It helped him dramatically improve the performance of his MacBook Pro, which lasted for seven years! That experience started off an OWC \u201clineage\u201d in his systems that continue to this day.<\/p>\n\n\n\n

Enter the Envoy Pro<\/strong><\/h2>\n\n\n\n
\"OWC
OWC Envoy Pro<\/figcaption><\/figure><\/div>\n\n\n\n

Today, Nick\u2019s go-to working drive is the OWC Envoy Pro<\/a>. It provides unparalleled speed and durability, with no lag or spin-up time. Nick has seen zero drive failures with the Envoy Pro, and it\u2019s proven the perfect companion for capturing those magical moments that arise in the middle of recording sessions. <\/p>\n\n\n\n

In fact, the Envoy Pro features in all of Electric Feel\u2019s recording studios.<\/p>\n\n\n\n

Backup is key<\/h2>\n\n\n\n
\"OWC
OWC ThunderBay 4 mini<\/figcaption><\/figure><\/div>\n\n\n\n

Backup is another key part of the technical side of Electric Feel. The OWC Thunderbay4 mini<\/a> provides the studios\u2019 main backup storage. The main data goes to the working drives, and then it\u2019s copied to primary and secondary backup drives. <\/p>\n\n\n\n

Beyond that, there is a master recording that is separate, not plugged in, and stored in a gun safe. Nick considers this the kind of redundancy that is necessary to guard against mechanical error, human error, and disasters. You might get only one chance to capture a performance, so the best plan of attack, Nick said, is to \u201cbe prepared, not afraid.\u201d<\/p>\n\n\n\n

All of this preparation results in the creation of an environment that is ripe for creativity. Musicians bring in instruments, laptops, and other gear. The OWC drives, docks, and other tech just get the job done. <\/p>\n\n\n\n

Be prepared, not afraid.<\/p>Nick Mac<\/cite><\/blockquote>\n\n\n\n

Elegance and reliability<\/h2>\n\n\n\n

Nick appreciates the OWC drives\u2019 elegance and reliability as well. He no longer gets calls from his engineers about failed drives during recording sessions. That confidence lets his team execute and push them to their best. \u201cA data issue,\u201d he said, \u201cis probably the worst call you get.\u201d And Electric Feel hasn\u2019t experienced that since Nick switched to OWC drives.<\/p>\n\n\n\n

\u201cNow, more than ever, we rely on OWC drives,\u201d Nick said. His priorities lie in providing an environment where you don\u2019t experience data loss. It protects his reputation, the reputation of the studio, and most importantly, the work of the artist themselves.<\/p>\n\n\n\n

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