{"id":82032,"date":"2022-04-22T09:00:00","date_gmt":"2022-04-22T14:00:00","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=82032"},"modified":"2022-04-21T19:55:58","modified_gmt":"2022-04-22T00:55:58","slug":"broxstar-productions-and-owc-join-forces-on-eating-our-way-to-extinction","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/82032-broxstar-productions-and-owc-join-forces-on-eating-our-way-to-extinction\/","title":{"rendered":"Broxstar Productions and OWC Join Forces on Eating Our Way to Extinction, a (Potentially) Earth-Saving Documentary"},"content":{"rendered":"\n<p>Just in time for Earth Week, Amazon Prime has launched<a href=\"https:\/\/www.eating2extinction.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>Eating Our Way to Extinction (E2E)<\/em><\/a>, an eye-opening documentary that premiered in cinemas last September. Produced by UK-based<a href=\"http:\/\/broxstarproductions.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Broxstar Productions<\/a> with a major assist from technology partner OWC, <em>E2E<\/em> sounds a warning like a five-alarm fire. The film calls out the animal agriculture industry and its devastating impact on the planet.&nbsp;<\/p>\n\n\n\n<p>Narrated by Academy Award winner Kate Winslet, <em>E2E<\/em> leaves little doubt that animal agriculture has \u201cchanged the face of our planet.\u201d It has decimated forests and escalated greenhouse gas emissions to sustain our ever-rising level of livestock production. As <em>Beyond Beef<\/em> author Jeremy Rifkin remarks in his <em>E2E <\/em>interview, \u201cOur diet is taking us into the abyss.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='1170' height='659' src='https:\/\/www.youtube.com\/embed\/pejOPymBt24?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent' allowfullscreen='true' style='border:0;' sandbox='allow-scripts allow-same-origin allow-popups allow-presentation'><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-e2e-s-message-and-mission\"><strong><em>E2E<\/em>&#8216;s message and mission<\/strong><\/h2>\n\n\n\n<p>Brothers Otto and Ludo Brockway began producing the film in 2017 to educate consumers about the true consequences of our food choices and the conservation benefits of a plant-based diet. So <em>E2E <\/em>documents the widespread destruction of forests and the loss of 60% of the planet\u2019s animal species since 1970. This means mass extinction on a scale not seen in 65 million years. And it\u2019s all to meet the enormous demand for livestock production for human consumption.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/Livestock-production.png\" alt=\"E2E shows how meeting the global need for livestock production demands deforestoration on a massive scale.\" class=\"wp-image-82033\" width=\"700\" height=\"326\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/Livestock-production.png 1400w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/Livestock-production-258x120.png 258w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/Livestock-production-284x132.png 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/Livestock-production-190x88.png 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/Livestock-production-1536x715.png 1536w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/Livestock-production-258x120@2x.png 516w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/Livestock-production-284x132@2x.png 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/Livestock-production-190x88@2x.png 380w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>E2E shows how meeting the global need for livestock production demands deforestation on a massive scale.<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cOur beautiful planet has passed some major tipping points. And we\u2019re rapidly heading towards a world that may soon become inhospitable for human life,\u201d <em>E2E <\/em>writer and director Otto Brockway explained. \u201cThe research now shows that the main driver of environmental destruction and biodiversity loss is our insatiable demand for meat and dairy. Sadly, this is not being talked about enough. We are excited to bring this subject to a global audience in a powerfully inspiring and moving way.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We are excited to bring this subject to a global audience in a powerfully inspiring and moving way.<\/p><cite>Otto Brockway, <em>E2E <\/em>writer and director<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-partnering-with-owc\">Partnering with OWC<\/h2>\n\n\n\n<p>OWC signed on as a valuable and simpatico technology partner for the <em>E2E<\/em> crew. \u201cGiven the nature of the film, it was very important for us to partner with companies that care about the planet,\u201d said Co-Director and Editor Ludo Brockway. \u201cAnd OWC has <a href=\"https:\/\/eshop.macsales.com\/blog\/73770-sustainability-matters-an-earth-day-message-from-owc\/\" target=\"_blank\" rel=\"noreferrer noopener\">their own wind and solar farm<\/a>. So they\u2019re just that.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/OWC-Wind-Farm.png\" alt=\"OWC's wind turbine\" class=\"wp-image-82036\" width=\"700\" height=\"351\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/OWC-Wind-Farm.png 1400w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/OWC-Wind-Farm-240x120.png 240w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/OWC-Wind-Farm-284x142.png 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/OWC-Wind-Farm-190x95.png 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/OWC-Wind-Farm-1536x769.png 1536w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/OWC-Wind-Farm-240x120@2x.png 480w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/OWC-Wind-Farm-284x142@2x.png 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/OWC-Wind-Farm-190x95@2x.png 380w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>OWC&#8217;s wind turbine<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cI learned a lot through being involved in that production and research around it,&#8221; said OWC CEO and Founder Larry O&#8217;Connor. &#8220;And it&#8217;s really important to be able to see what our impacts are, potentially risking our future. We understand that there is abundance. But we do have the capability to destroy and eliminate that abundance. There&#8217;s got to be some responsibility taken to make sure that this land is here for our kids. And now is certainly the time to get out there and start doing things differently. Just like OWC.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>There&#8217;s got to be some responsibility taken to make sure that this land is here for our kids. And now is certainly the time to get out there and start doing things differently. <\/p><cite>Larry O&#8217;Connor,  OWC CEO and Founder<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fast-rugged-and-up-to-the-e2e-challenge\">Fast, rugged, and up to the <em>E2E<\/em> challenge<\/h2>\n\n\n\n<p>OWC played a critical role in helping the Brockway brothers meet the many technical challenges they encountered in the film. \u201cWe shot <em>Eating Our Way to Extinction<\/em> on a large-format camera, the ARRI Alexa. And we shot it in 4K RAW,&#8221; said Ludo. &#8220;It was incredibly important that we had extremely <a href=\"https:\/\/eshop.macsales.com\/shop\/external-storage#drive-type:bus-powered\" target=\"_blank\" rel=\"noreferrer noopener\">fast and rugged systems<\/a> to store our media on whilst traveling to some pretty harsh and extreme locations. This ranged from the searing heat and dust of the Gobi desert and Mongolia to the hugely humid and very wet Amazon rainforest in Brazil. And not once did we ever have a problem with any of the drives.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/e2e-landscape-2.jpg\" alt=\"Producing E2E in extreme and rugged locations\" class=\"wp-image-82039\" width=\"700\" height=\"429\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/e2e-landscape-2.jpg 1400w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/e2e-landscape-2-196x120.jpg 196w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/e2e-landscape-2-284x174.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/e2e-landscape-2-190x116.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/e2e-landscape-2-750x460.jpg 750w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/e2e-landscape-2-196x120@2x.jpg 392w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/e2e-landscape-2-284x174@2x.jpg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2022\/04\/e2e-landscape-2-190x116@2x.jpg 380w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Producing <em>E2E<\/em> in extreme and rugged locations<\/figcaption><\/figure><\/div>\n\n\n\n<p>And OWC continued in its pivotal role as the project moved into post. \u201cThey also had all the answers for our post-production,\u201d Ludo said. \u201cThe <a href=\"https:\/\/eshop.macsales.com\/shop\/thunderbay-flex-8\/thunderbolt-3\" target=\"_blank\" rel=\"noreferrer noopener\">OWC Thunderbay Flex 8<\/a> was the ultimate solution. And with its end-to-end workflow possibilities, the Thunderbay Flex 8 elevated our productivity across all post-production processes.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"648\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/07\/owc-thunderbay-flex-8-hero.png\" alt=\"OWC Thunderbay Flex 8\" class=\"wp-image-63620\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/07\/owc-thunderbay-flex-8-hero-284x323@2x.png 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/07\/owc-thunderbay-flex-8-hero-105x120.png 105w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/07\/owc-thunderbay-flex-8-hero-284x323.png 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/07\/owc-thunderbay-flex-8-hero-167x190.png 167w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/07\/owc-thunderbay-flex-8-hero-105x120@2x.png 210w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/07\/owc-thunderbay-flex-8-hero-167x190@2x.png 334w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><figcaption>OWC Thunderbay Flex 8<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-every-mouthful-counts\">Every mouthful counts<\/h2>\n\n\n\n<p><em>E2E <\/em>makes its Earth Week Amazon Prime debut not a minute too soon to deliver a critical message about the steps we can take to avert impending disaster.<\/p>\n\n\n\n<p>&#8220;<em>Eating Our Way to Extinction<\/em> inspires its audience that a few small changes to our diet can have a huge, positive impact on our planet, our only home,&#8221; Brockway said. &#8220;We need to wake up to the fact that every mouthful counts. And as Kate Winslet said, \u2018This film will make you feel powerful, not powerless.\u2019\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Eating Our Way to Extinction<\/em> inspires its audience that a few small changes to our diet can have a huge, positive impact on our planet, our only home. <\/p><cite>Otto Brockway<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-related-articles\">Related articles:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/eshop.macsales.com\/blog\/73770-sustainability-matters-an-earth-day-message-from-owc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainability Matters: An Earth Day Message From OWC<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/60985-earth-week-day-3-owc-continued-green-leadership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Earth Week: Day 3 \u2013 OWC Celebrates Earth Day\u2019s 50th With Continued Green Leadership<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/60878-earth-week-day-1-the-birthday-of-earth-day\/\" target=\"_blank\" rel=\"noreferrer noopener\">Earth Week: Day 1 \u2013 The Birthday of Earth Day<\/a><\/li><li><a href=\"https:\/\/eshop.macsales.com\/blog\/47967-upgrade-reuse-recycle-earth-day-friendly-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Upgrade, Reuse, Recycle: Earth Day Friendly Solutions<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The eye-opening Eating Our Way to Extinction documentary makes an Earth Week Amazon Prime streaming debut. 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