{"id":8443,"date":"2010-12-30T08:03:06","date_gmt":"2010-12-30T13:03:06","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=8443"},"modified":"2014-05-22T13:35:25","modified_gmt":"2014-05-22T18:35:25","slug":"2010-owcs-year-in-review","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/","title":{"rendered":"2010 – OWC’s Year in Review"},"content":{"rendered":"

\"\"As the year winds down, we take the opportunity to look back over the last 12 months or so to see just how far we\u2019ve come and give ourselves hope for the future. Looking back at 2010, we can sum it up as\u00a0 a year of innovations and advancement<\/strong>, both for OWC and for the Mac platform.<\/p>\n

Obviously, the innovation from Apple that had the greatest impact on the computer industry as a whole was the introduction of the iPad<\/strong><\/a>. End users flocked to it; other companies tried to emulate it. Reviewers alternately praised it as the \u201cnext big thing\u201d or derided it as being \u201ca really big iPod Touch.\u201d Hundreds of cases and accessories<\/a> sprang into existence in to help you make the most of the new device. Whether you liked it, hated it or really didn\u2019t care, you couldn\u2019t deny that Apple made a big splash with the iPad.<\/p>\n

The iPhone 4<\/strong>, with its high-resolution Retina Display and video chat capabilities was a huge seller, but its success was tainted somewhat by antenna problems. After receiving a lot of flak for dropping calls via the \u201cgrip of death\u201d<\/a>, Apple rectified the problem somewhat with a free \u201cbumper\u201d program.<\/a><\/p>\n

That wasn\u2019t Apple\u2019s only stumble during the year. In November, a \u201cmysterious\u201d announcement sent the rumor mills into overdrive by promising a day that we\u2019d \u201cnever forget.\u201d<\/a> The result was a somewhat anticlimactic announcement of The Beatles catalog being available on iTunes. <\/strong>While this was something many music fans had been looking forward to, most agreed that the amount of hype given to it was far too much<\/a>.<\/p>\n

It was a bit of a downer for a year that had started so well. OWC, on the other hand, started strong and got stronger as the year progressed.<\/p>\n

We started out by announcing the OWC Mercury Extreme Pro<\/a> line of solid state drives. Since their debut, the Mercury Extreme SSDs have raked in the accolades<\/a>; it seemed we were putting up another glowing review or getting outstanding customer comments at multiple times a week!<\/p>\n

Not long after the Extreme\u2019s introduction, OWC partnered with Lloyd Chambers of Mac Performance Guide<\/a> to offer ultra-high-performance photo workstations<\/a>. We also were the first to offer a 1.0 TB \u201cQuad Interface\u201d 2.5\u201d bus powered portable device <\/strong>with the Mercury Elite-AL mini<\/a>; that would be increased to 1.5TB just a few months later.\u00a0We also introduced the OWC Data Doubler<\/a>, which allows you to replace the seldom-used optical drive<\/strong> in your MacBook, MacBoook Pro, Mac mini or iMac with a SATA hard drive or SSD. Rounding out our major new products this year were a pair of portable, bus-powered RAID units: the NewerTech Guardian MAXimus mini<\/a> and the OWC Mercury Elite-AL Pro Dual mini<\/a>, both with switchable RAID modes (mirrored or striped) and featuring eSATA, Firewire 400\/800 and USB interfaces.<\/p>\n

We also were the first to offer an eSATA port on an iMac. <\/strong>When we got the 27\u201d 2010 iMac in and peeked inside, we noticed an extra SATA port.<\/a> This opened up the possibility of adding an eSATA port – which quickly turned into a reality! Our 2010 iMac 27\u201d Turnkey Service<\/a> was born!<\/p>\n

Of course, all our memories of this past year weren\u2019t just centered on new hardware. In April OWC\u2019s \u201cgreen\u201d campus<\/a> was awarded LEED Platinum Certification<\/a>, and five months later walked away with<\/a> the U.S. Environmental Protection Agency\u2019s (EPA\u2019s) prestigious ENERGY STAR rating.<\/strong> In June, we celebrated the 10th Anniversary of our Mercury line of FireWire storage solution<\/a> and in early December, OWC\u2019s entry in the \u201cMeet me at CES\u201d video contest was one of the top winners<\/a> and is now featured on the CES Web site.<\/p>\n

Yes, indeed, 2010 was a pretty good year for OWC, and we hope it was good for you, our readers, too.<\/p>\n

Here\u2019s to 2011 being even better!<\/h1>\n","protected":false},"excerpt":{"rendered":"

As the year winds down, we take the opportunity to look back over the last 12 months or so to see just how far we\u2019ve come and give ourselves hope for the future. Looking back at 2010, we can sum it up as\u00a0 a year of innovations and advancement, both for OWC and for the […]<\/p>\n","protected":false},"author":8,"featured_media":8449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[7,3770],"class_list":["post-8443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-random-thoughts-and-topics","category-unplugged"],"yoast_head":"\n2010 - OWC's Year in Review<\/title>\n<meta name=\"description\" content=\"Looking back at 2010, we can sum it up as a year of innovations and advancement, both for OWC and for the Mac platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2010 - OWC's Year in Review\" \/>\n<meta property=\"og:description\" content=\"Looking back at 2010, we can sum it up as a year of innovations and advancement, both for OWC and for the Mac platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-30T13:03:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-05-22T18:35:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/12\/Globe-Champagne.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OWC Chris S.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWC Chris S.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/\"},\"author\":{\"name\":\"OWC Chris S.\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1\"},\"headline\":\"2010 – OWC’s Year in Review\",\"datePublished\":\"2010-12-30T13:03:06+00:00\",\"dateModified\":\"2014-05-22T18:35:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/\"},\"wordCount\":649,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"keywords\":[\"2010\",\"Beatles\",\"Energy Star\",\"Green\",\"iMac\",\"iPhone\",\"LEED\",\"OWC\",\"Platinum\",\"RAID\",\"Review\",\"SATA\",\"SSD\"],\"articleSection\":[\"Random Thoughts & Topics\",\"Unplugged\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/\",\"name\":\"2010 - OWC's Year in Review\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\"},\"datePublished\":\"2010-12-30T13:03:06+00:00\",\"dateModified\":\"2014-05-22T18:35:25+00:00\",\"description\":\"Looking back at 2010, we can sum it up as a year of innovations and advancement, both for OWC and for the Mac platform.\",\"breadcrumb\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eshop.macsales.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2010 – OWC’s Year in Review\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"name\":\"Rocket Yard\",\"description\":\"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.\",\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\",\"name\":\"OWC\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"contentUrl\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"width\":1024,\"height\":1024,\"caption\":\"OWC\"},\"image\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1\",\"name\":\"OWC Chris S.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbc721870df1ca2ca7ca4318888f602762efe286b481b8979c1600efda3cb364?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbc721870df1ca2ca7ca4318888f602762efe286b481b8979c1600efda3cb364?s=96&d=mm&r=g\",\"caption\":\"OWC Chris S.\"},\"sameAs\":[\"http:\/\/blog.macsales.com\/author\/cstevens\"],\"url\":\"https:\/\/eshop.macsales.com\/blog\/author\/cstevens\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2010 - OWC's Year in Review","description":"Looking back at 2010, we can sum it up as a year of innovations and advancement, both for OWC and for the Mac platform.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/","og_locale":"en_US","og_type":"article","og_title":"2010 - OWC's Year in Review","og_description":"Looking back at 2010, we can sum it up as a year of innovations and advancement, both for OWC and for the Mac platform.","og_url":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/","og_site_name":"Rocket Yard","article_published_time":"2010-12-30T13:03:06+00:00","article_modified_time":"2014-05-22T18:35:25+00:00","og_image":[{"width":300,"height":386,"url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/12\/Globe-Champagne.png","type":"image\/png"}],"author":"OWC Chris S.","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OWC Chris S.","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/#article","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/"},"author":{"name":"OWC Chris S.","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1"},"headline":"2010 – OWC’s Year in Review","datePublished":"2010-12-30T13:03:06+00:00","dateModified":"2014-05-22T18:35:25+00:00","mainEntityOfPage":{"@id":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/"},"wordCount":649,"commentCount":0,"publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"keywords":["2010","Beatles","Energy Star","Green","iMac","iPhone","LEED","OWC","Platinum","RAID","Review","SATA","SSD"],"articleSection":["Random Thoughts & Topics","Unplugged"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/","url":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/","name":"2010 - OWC's Year in Review","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/#website"},"datePublished":"2010-12-30T13:03:06+00:00","dateModified":"2014-05-22T18:35:25+00:00","description":"Looking back at 2010, we can sum it up as a year of innovations and advancement, both for OWC and for the Mac platform.","breadcrumb":{"@id":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eshop.macsales.com\/blog\/8443-2010-owcs-year-in-review\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eshop.macsales.com\/blog\/"},{"@type":"ListItem","position":2,"name":"2010 – OWC’s Year in Review"}]},{"@type":"WebSite","@id":"https:\/\/eshop.macsales.com\/blog\/#website","url":"https:\/\/eshop.macsales.com\/blog\/","name":"Rocket Yard","description":"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.","publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eshop.macsales.com\/blog\/#organization","name":"OWC","url":"https:\/\/eshop.macsales.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","contentUrl":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","width":1024,"height":1024,"caption":"OWC"},"image":{"@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1","name":"OWC Chris S.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbc721870df1ca2ca7ca4318888f602762efe286b481b8979c1600efda3cb364?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbc721870df1ca2ca7ca4318888f602762efe286b481b8979c1600efda3cb364?s=96&d=mm&r=g","caption":"OWC Chris S."},"sameAs":["http:\/\/blog.macsales.com\/author\/cstevens"],"url":"https:\/\/eshop.macsales.com\/blog\/author\/cstevens\/"}]}},"jetpack_featured_media_url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2010\/12\/Globe-Champagne.png","jetpack_shortlink":"https:\/\/wp.me\/pmPaT-2cb","_links":{"self":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/8443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/comments?post=8443"}],"version-history":[{"count":8,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/8443\/revisions"}],"predecessor-version":[{"id":24310,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/8443\/revisions\/24310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media\/8449"}],"wp:attachment":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media?parent=8443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/categories?post=8443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}