{"id":8512,"date":"2011-01-05T12:59:30","date_gmt":"2011-01-05T17:59:30","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=8512"},"modified":"2016-05-04T16:22:42","modified_gmt":"2016-05-04T21:22:42","slug":"owc-announces-mercury-aura-pro-express-as-industrys-first-available-high-performance-solid-state-drive-for-all-2010-macbook-air-models","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/8512-owc-announces-mercury-aura-pro-express-as-industrys-first-available-high-performance-solid-state-drive-for-all-2010-macbook-air-models\/","title":{"rendered":"OWC Announces Mercury Aura Pro Express As Industry\u2019s First Available High Performance Solid State Drive For All 2010 MacBook Air Models"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-8513\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/SSD_AuraExpress.jpg\" alt=\"\" width=\"350\" height=\"186\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/SSD_AuraExpress.jpg 350w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/SSD_AuraExpress-226x120.jpg 226w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/SSD_AuraExpress-284x151.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/SSD_AuraExpress-190x101.jpg 190w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>Other World Computing\u00a0announced today its new <a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/Air-Retina\/Apple-MacBook-Air-2010-2011-Drive-Internal-Flash\">Mercury Aura<sup>\u2122<\/sup> Pro Express Solid State Drive (SSD)<\/a> line is <strong>the first high performance SSD available on the market<\/strong> for pre-ordering <strong>for all 2010 Apple MacBook Air models<\/strong>. This announcement establishes OWC as the most comprehensive U.S. manufacturer of industry leading SandForce<sup>\u00ae<\/sup> processor based SSDs available today with OWC Mercury Pro brand SSD models available <strong>for nearly every Mac and PC produced over the past decade<\/strong>. OWC will be demonstrating the new Mercury Aura Pro Express and other first-to-market OWC Mercury Pro SSDs in <strong>booth #3935, LVCC North Hall, at the <\/strong><strong>Consumer Electronics Show (CES)<\/strong>, which begins tomorrow in Las Vegas, Nevada.<!--more--><\/p>\n<p><strong>More Speed, Capacity, and Options Than Factory SSD<\/strong><\/p>\n<p>The OWC Mercury Aura Pro Express offers owners of and those interested in the 2010 MacBook Air models a SSD upgrade path that delivers <strong>higher performance, functionality, and reliability<\/strong>. With <strong>peak data rates of 275MB\/s<\/strong>, the Mercury Aura Pro Express offers <strong>22% higher speed<\/strong> than factory installed SSDs. The OWC Mercury Aura Pro Express is available in three sizes -180GB, 240GB, and 360GB \u2013 for <strong>more upgrade choices and nearly 3X higher<\/strong> <strong>data storage\/backup capacity than factory SSD options <\/strong>when compared to 11.1&#8243; model factory options up to 128GB and 13&#8243; model factory options up to only 256GB.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Three Models Starting At $499.99 MSRP<\/strong><\/p>\n<p>The new OWC Mercury Aura Pro Express is available immediately for pre-ordering in three capacities compatible with all 11.1&#8243; and 13.3&#8243; 2010 MacBook Air models:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>180GB Mercury Aura Pro Express with 7% over provisioning &amp; three year warranty &#8211;<strong> $499.99<\/strong><\/li>\n<li>240GB Mercury Aura Pro Express with 7% over provisioning &amp; three year warranty &#8211;<strong> $579.99<\/strong><\/li>\n<li>360GB Mercury Aura Pro Express with 7% over provisioning &amp; three year warranty &#8211;<strong> $1179.99<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>OWC is planning initial retail shipments of Mercury Aura Pro Express orders to begin on\/around Wednesday, January 12th.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Doesn\u2019t Slow Down With Use Like Ordinary SSDs<\/strong><\/p>\n<p>Ordinary SSDs offer fast read\/write performance during first initial uses, but then experience significant write speed degradation over repeated usage. <a href=\"http:\/\/macperformanceguide.com\/SSD-RealWorld.htm\">Independent simulation tests<\/a> by leading drive performance experts\u00a0confirm OWC Mercury Pro brand SSD\u2019s ultra-efficient Block Management &amp; Wear Leveling technologies are able to <strong>eliminate virtually any reduction in data transfer speeds<\/strong> over heavy long term usage of the drive and without dependency on less than effective OS TRIM management.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Up To 100X Greater Data Protection<\/strong><\/p>\n<p>Utilizing SandForce DuraClass\u2122 technology, the OWC Mercury Aura Pro Express is able to provide <strong>up to 100X higher data protection<\/strong> than provided by ordinary SSDs as well as leading enterprise class hard disk drives. By combining the highest level of Error Correction Code (ECC) and SandForce RAISE\u2122 (Redundant Array of Independent Silicon Elements) technology along with <strong>7% over provisioning<\/strong>, the Mercury Aura Pro Express provides <strong>RAID like data protection and reliability<\/strong> without loss of transfer speed due to parity.<\/p>\n<p>\u201cIt\u2019s very satisfying to continue a storied tradition of being the first manufacturer to offer Mac users an upgrade path to get the most from their machine,\u201d said Larry O\u2019Connor, Founder and CEO, Other World Computing. \u201cNow thanks to the Mercury Aura Pro Express SSD, 2010 MacBook Air owners and those interested in buying this machine can upgrade for higher capacity and performance when they need it.\u201d<\/p>\n<p><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/SSD\/OWC\/\">OWC Mercury Pro: Most Comprehensive Industry First SSD Line For Macs And PCs<\/a><\/strong><\/p>\n<p>In addition to new Mercury Aura Pro Express being announced as the first high performance SSD available on the market for pre-ordering for all 2010 Apple MacBook Air models, OWC is also unveiling four other industry first Mercury Pro SSD model lines at the CES show:<\/p>\n<p>\u2022 OWC Mercury Aura Pro MBA, the first high performance SandForce processor based SSD available for all 2008-2009 Apple MacBook Air models.<\/p>\n<p>\u2022 OWC Mercury Aura Pro 1.8&#8243;, the first and fastest SandForce processor based SSD available for netbooks, subnotebook, and other computers that utilize an internal 1.8&#8243; sized SATA drive.<\/p>\n<p>\u2022 OWC Mercury Legacy<sup>\u2122<\/sup> Pro, the first and fastest SandForce processor based IDE\/ATA SSD available for pre-Intel PowerPC based Mac notebooks, PCs, and other notebook\/laptop computers.<\/p>\n<p>\u2022 OWC Mercury Extreme<sup>\u2122<\/sup> Pro Legacy Edition, the first and fastest SandForce<sup>\u00ae<\/sup> processor based IDE\/ATA SSD available for pre-Intel<sup>\u00ae<\/sup> PowerPC<sup>\u00ae<\/sup> based Macs, PCs, and other desktop\/tower computers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Other World Computing\u00a0announced today its new Mercury Aura\u2122 Pro Express Solid State Drive (SSD) line is the first high performance SSD available on the market for pre-ordering for all 2010 Apple MacBook Air models. This announcement establishes OWC as the most comprehensive U.S. manufacturer of industry leading SandForce\u00ae processor based SSDs available today with OWC [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":8513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[3765,21],"class_list":["post-8512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owc-news","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OWC Announces Mercury Aura Pro Express As Industry\u2019s First Available High Performance Solid State Drive For All 2010 MacBook Air 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