{"id":8745,"date":"2011-01-31T14:14:40","date_gmt":"2011-01-31T20:14:40","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=8745"},"modified":"2014-05-22T13:35:05","modified_gmt":"2014-05-22T18:35:05","slug":"an-award-winning-presence-at-macworld-2011","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/8745-an-award-winning-presence-at-macworld-2011\/","title":{"rendered":"An Award-Winning Presence At Macworld 2011"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-8762\" title=\"mw2011awards\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/mw2011awards.jpg\" alt=\"\" width=\"300\" height=\"283\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/mw2011awards.jpg 300w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/mw2011awards-127x120.jpg 127w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/mw2011awards-284x268.jpg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/mw2011awards-190x179.jpg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/mw2011awards-127x120@2x.jpg 254w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Well, another Macworld Expo has come and gone. While Apple isn\u2019t a live presence any more, OWC has taken up the hardware torch and managed to keep things hopping with our new <strong>OWC Mercury Aura Pro solid state drives.<\/strong><\/p>\n<p>When it comes to upgrading your 2008-2010 MacBook Air, the only upgrade avenue you have is to replace the internal drive with something faster. OWC\u2019s Mercury Aura Pro line of SSDs allows you to upgrade your MacBook Air\u2019s internal drive to a super-fast, Sandforce-based SSD, which provides not only <a href=\"http:\/\/www.youtube.com\/watch?v=NPeg107_tis\">a tremendous speed boost<\/a>, but also offers consistent performance over time <a href=\"http:\/\/macperformanceguide.com\/SSD-RealWorld.html\">due to the wear-leveling technology in all OWC SSDs.<\/a><\/p>\n<p>But enough about the Auras themselves; we\u2019ve had <a href=\"https:\/\/eshop.macsales.com\/blog\/8548-our-new-ssd-line-gives-your-legacy-computer-super-speed\">plenty to say about them already<\/a>. It\u2019s time to talk about all the love the Mac media community has given us.<\/p>\n<p>Let\u2019s start off with the big guns &#8211; the \u201cBest of Show\u201d awards. The OWC Mercury Aura Pro Express for 2010 MacBook Air won <em>three<\/em> of these prestigious honors:<\/p>\n<ul>\n<li>One from <a href=\"http:\/\/www.macworld.com\/article\/157061\/2011\/01\/expo2011bos.html\">Macworld magazine<\/a>, host of the Expo, themselves.<\/li>\n<li>One was in the form of <a href=\"http:\/\/www.maclife.com\/article\/features\/macworld_expo_2011_maclife_awards\">a 2011 Mac|Life award<\/a> from the magazine of the same name, who &#8220;can&#8217;t wait to get our hands on these babies.&#8221;<\/li>\n<li>The last was from <a href=\"http:\/\/notebooks.com\/2011\/01\/31\/notebooks-coms-best-of-macworld-2011-awards\/\">Notebooks.com<\/a>, who gave us their \u201cBest Mac Hardware Upgrade\u201d title and\u00a0 noted that \u201cthe\u00a0blazing\u00a0fast data transfer rates and higher capacity make the MacBook Air even better.\u201d<\/li>\n<\/ul>\n<p>And that was just the tip of the iceberg. <!--more-->We also had a ton of interviews (both on the SSDs and on many of our products), including such notables as:<\/p>\n<ul>\n<li><a href=\"http:\/\/typicalmacuser.com\/wordpress\/2011\/01\/29\/tmup-226-macworld-2011-coverage-1\/\">Typical Mac User<\/a><\/li>\n<li><a href=\"http:\/\/www.keyboardmag.com\/GearVideo.aspx?bctid=770059713001&amp;bclid=27965002001\">keyboardmag.com<\/a><\/li>\n<li><a href=\"http:\/\/www.mymac.com\/2011\/01\/mymac332\/\">MyMac<\/a><\/li>\n<li><a href=\"http:\/\/www.macvoices.com\/wordpress\/\">MacVoices<\/a><\/li>\n<li>and several others.<\/li>\n<\/ul>\n<p>Of course, then there were the <em>most <\/em>important to us: the throngs of people\u2014average, everyday users like you\u2014who came out to see us to get a first person view of our SSDs and all the other leading edge products OWC offers.<\/p>\n<p><a href=\"https:\/\/eshop.macsales.com\/blog\/1628-starting-a-twitter-trend-tftl\">Thanks For The Love<\/a> everybody!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, another Macworld Expo has come and gone. While Apple isn\u2019t a live presence any more, OWC has taken up the hardware torch and managed to keep things hopping with our new OWC Mercury Aura Pro solid state drives. When it comes to upgrading your 2008-2010 MacBook Air, the only upgrade avenue you have is [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[2646],"class_list":["post-8745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Award-Winning Presence At Macworld 2011<\/title>\n<meta name=\"description\" content=\"Another Macworld Expo has come and gone. While Apple isn\u2019t a live presence any more, OWC has managed to keep things hopping with our new Mercury Aura Pro SSDs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/8745-an-award-winning-presence-at-macworld-2011\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Award-Winning Presence At Macworld 2011\" \/>\n<meta property=\"og:description\" content=\"Another Macworld Expo has come and gone. While Apple isn\u2019t a live presence any more, OWC has managed to keep things hopping with our new Mercury Aura Pro SSDs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/8745-an-award-winning-presence-at-macworld-2011\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-31T20:14:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-05-22T18:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2011\/01\/mw2011awards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OWC Chris S.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWC Chris S.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8745-an-award-winning-presence-at-macworld-2011\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8745-an-award-winning-presence-at-macworld-2011\/\"},\"author\":{\"name\":\"OWC Chris S.\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1\"},\"headline\":\"An Award-Winning Presence At Macworld 2011\",\"datePublished\":\"2011-01-31T20:14:40+00:00\",\"dateModified\":\"2014-05-22T18:35:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8745-an-award-winning-presence-at-macworld-2011\/\"},\"wordCount\":334,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"keywords\":[\"2011\",\"Aura\",\"Awards\",\"Best of show\",\"Expo\",\"interviews\",\"MacWorld\",\"San Francisco\",\"SSD\"],\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/8745-an-award-winning-presence-at-macworld-2011\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/8745-an-award-winning-presence-at-macworld-2011\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/8745-an-award-winning-presence-at-macworld-2011\/\",\"name\":\"An Award-Winning Presence At Macworld 2011\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\"},\"datePublished\":\"2011-01-31T20:14:40+00:00\",\"dateModified\":\"2014-05-22T18:35:05+00:00\",\"description\":\"Another Macworld Expo has come and gone. 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