{"id":893,"date":"2009-04-17T16:53:54","date_gmt":"2009-04-17T21:53:54","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=893"},"modified":"2014-05-22T13:41:48","modified_gmt":"2014-05-22T18:41:48","slug":"its-whats-inside-that-counts","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/","title":{"rendered":"It&#8217;s what&#8217;s inside that counts."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-912\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2009\/04\/xray.png\" alt=\"\" width=\"250\" height=\"143\" \/><\/p>\n<p>When I tell people I really like OWC&#8217;s external drive solutions, most people\u00a0 assume I&#8217;m just saying that because I happen to work here. I suppose that&#8217;s a valid argument; the more drives we sell, the more money the company makes, and by extension the more likely I will be able to keep a roof over my head.<\/p>\n<p>That&#8217;s not the only reason I say that, though. Its not even the main reason. Taking off my &#8220;OWC Hat,&#8221; I still legitimately <em>like<\/em> the products. When compared to most external hard drives of comparable price &amp; capacity, the OWC and Newer Technology offerings seem to come out ahead each time, and it always comes down to what&#8217;s inside the box.<\/p>\n<p>The first thing I notice is the fact that OWC drive solutions are just that &#8211; <em>solutions<\/em>. I know that if I purchase one of those, I&#8217;m not going to have to purchase some other part or accessory to use it. All the cables that can be used with a particular enclosure are included &#8211; USB, FireWire 800\/400 or even eSATA. Backup software is included, in case I want to do that.<\/p>\n<p>Even neater, on the drives themselves is over 2GB of shareware, freeware, and other goodies. Since I don&#8217;t have a broadband internet connection at home (or, indeed, one at all) its useful for finding utilities I never knew about or getting a hold of a copy of my favorite Apple commercial. A file that large also helps me rest easy about the drive; I figure that if a drive can take over 2GB of data in one go without choking, that drive is going to be able to take the considerably smaller files I&#8217;ll be throwing at it at any given time.<\/p>\n<p>The biggest thing for me, though, is even further &#8220;inside.&#8221; Because they list it right there on the site, I know that if I were to open up my OWC drive solution, I would find a name-brand hard drive in there. That makes a big difference to me.  I once purchased an external device with a no-name, generic drive inside, and the thing was inoperative in just a few months. With my OWC drives, I know that the drive mechanism inside was constructed by a reputable company that&#8217;s been around for a while, meaning that my data is in some more experienced hands.<\/p>\n<p>Speaking of warranties, all OWC and Newer Technology drive solutions have a <a href=\"https:\/\/eshop.macsales.com\/Service\/index.cfm?page=tos_externalsolutions.html\" target=\"_blank\">3-year Limited Warranty<\/a>. Its nice to know that they stand behind their products; I wasn&#8217;t so fortunate with that no-name drive. And if the drive solutions runs 3 years and 1 day past the warranty, before an unpleasant head crash? Those same name-brand drives often have warranties that extend past the OWC one; all I need to do is take it out of the case and work with the drive manufacturer.<\/p>\n<p>Putting that &#8220;OWC hat&#8221; back on, I do have to say that we all take a lot of pride in our products. You don&#8217;t have to buy your external storage solutions from us, but we&#8217;re glad you do and we&#8217;re working every day to make your computing experience that much better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I tell people I really like OWC&#8217;s external drive solutions, most people\u00a0 assume I&#8217;m just saying that because I happen to work here. I suppose that&#8217;s a valid argument; the more drives we sell, the more money the company makes, and by extension the more likely I will be able to keep a roof [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[101,7,3770],"class_list":["post-893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-powered-by-owc","category-random-thoughts-and-topics","category-unplugged"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\\&#039;s what\\&#039;s inside that counts.<\/title>\n<meta name=\"description\" content=\"When compared to most external hard drives of comparable price &amp; capacity, the OWC and Newer Technology offerings seem to come out ahead each time, and it always comes down to what&#039;s inside the box.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It&#039;s what&#039;s inside that counts.\" \/>\n<meta property=\"og:description\" content=\"When compared to most external hard drives of comparable price &amp; capacity, the OWC and Newer Technology offerings seem to come out ahead each time, and it always comes down to what&#039;s inside the box.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-17T21:53:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-05-22T18:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2009\/04\/xray.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OWC Chris S.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWC Chris S.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/\"},\"author\":{\"name\":\"OWC Chris S.\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1\"},\"headline\":\"It&#8217;s what&#8217;s inside that counts.\",\"datePublished\":\"2009-04-17T21:53:54+00:00\",\"dateModified\":\"2014-05-22T18:41:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"keywords\":[\"extras\",\"Hard Drive\",\"OWC\",\"storage solutions\"],\"articleSection\":[\"Powered by OWC\",\"Random Thoughts &amp; Topics\",\"Unplugged\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/\",\"name\":\"It\\\\'s what\\\\'s inside that counts.\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\"},\"datePublished\":\"2009-04-17T21:53:54+00:00\",\"dateModified\":\"2014-05-22T18:41:48+00:00\",\"description\":\"When compared to most external hard drives of comparable price &amp; capacity, the OWC and Newer Technology offerings seem to come out ahead each time, and it always comes down to what\\\\'s inside the box.\",\"breadcrumb\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eshop.macsales.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"It&#8217;s what&#8217;s inside that counts.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"name\":\"Rocket Yard\",\"description\":\"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.\",\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\",\"name\":\"OWC\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"contentUrl\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"width\":1024,\"height\":1024,\"caption\":\"OWC\"},\"image\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1\",\"name\":\"OWC Chris S.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbc721870df1ca2ca7ca4318888f602762efe286b481b8979c1600efda3cb364?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbc721870df1ca2ca7ca4318888f602762efe286b481b8979c1600efda3cb364?s=96&d=mm&r=g\",\"caption\":\"OWC Chris S.\"},\"sameAs\":[\"http:\/\/blog.macsales.com\/author\/cstevens\"],\"url\":\"https:\/\/eshop.macsales.com\/blog\/author\/cstevens\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"It\\'s what\\'s inside that counts.","description":"When compared to most external hard drives of comparable price &amp; capacity, the OWC and Newer Technology offerings seem to come out ahead each time, and it always comes down to what's inside the box.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/","og_locale":"en_US","og_type":"article","og_title":"It's what's inside that counts.","og_description":"When compared to most external hard drives of comparable price &amp; capacity, the OWC and Newer Technology offerings seem to come out ahead each time, and it always comes down to what's inside the box.","og_url":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/","og_site_name":"Rocket Yard","article_published_time":"2009-04-17T21:53:54+00:00","article_modified_time":"2014-05-22T18:41:48+00:00","og_image":[{"url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2009\/04\/xray.png","width":1,"height":1,"type":"image\/png"}],"author":"OWC Chris S.","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OWC Chris S.","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/#article","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/"},"author":{"name":"OWC Chris S.","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1"},"headline":"It&#8217;s what&#8217;s inside that counts.","datePublished":"2009-04-17T21:53:54+00:00","dateModified":"2014-05-22T18:41:48+00:00","mainEntityOfPage":{"@id":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/"},"wordCount":547,"commentCount":0,"publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"keywords":["extras","Hard Drive","OWC","storage solutions"],"articleSection":["Powered by OWC","Random Thoughts &amp; Topics","Unplugged"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/","url":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/","name":"It\\'s what\\'s inside that counts.","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/#website"},"datePublished":"2009-04-17T21:53:54+00:00","dateModified":"2014-05-22T18:41:48+00:00","description":"When compared to most external hard drives of comparable price &amp; capacity, the OWC and Newer Technology offerings seem to come out ahead each time, and it always comes down to what\\'s inside the box.","breadcrumb":{"@id":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eshop.macsales.com\/blog\/893-its-whats-inside-that-counts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eshop.macsales.com\/blog\/"},{"@type":"ListItem","position":2,"name":"It&#8217;s what&#8217;s inside that counts."}]},{"@type":"WebSite","@id":"https:\/\/eshop.macsales.com\/blog\/#website","url":"https:\/\/eshop.macsales.com\/blog\/","name":"Rocket Yard","description":"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.","publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eshop.macsales.com\/blog\/#organization","name":"OWC","url":"https:\/\/eshop.macsales.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","contentUrl":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","width":1024,"height":1024,"caption":"OWC"},"image":{"@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/5c0041c3c31fa112eb41d2c150a858f1","name":"OWC Chris S.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbc721870df1ca2ca7ca4318888f602762efe286b481b8979c1600efda3cb364?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbc721870df1ca2ca7ca4318888f602762efe286b481b8979c1600efda3cb364?s=96&d=mm&r=g","caption":"OWC Chris S."},"sameAs":["http:\/\/blog.macsales.com\/author\/cstevens"],"url":"https:\/\/eshop.macsales.com\/blog\/author\/cstevens\/"}]}},"jetpack_featured_media_url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2009\/04\/xray.png","jetpack_shortlink":"https:\/\/wp.me\/pmPaT-ep","_links":{"self":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/comments?post=893"}],"version-history":[{"count":4,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/893\/revisions"}],"predecessor-version":[{"id":962,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/893\/revisions\/962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media\/912"}],"wp:attachment":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media?parent=893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/categories?post=893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}